Media executive vs media planner

The differences between media executives and media planners can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a media executive, becoming a media planner takes usually requires 2-4 years. Additionally, a media executive has an average salary of $76,792, which is higher than the $58,044 average annual salary of a media planner.

The top three skills for a media executive include facebook, instagram and twitter. The most important skills for a media planner are media planning, powerpoint, and campaign performance.

Media executive vs media planner overview

	Media Executive	Media Planner
Yearly salary	$76,792	$58,044
Hourly rate	$36.92	$27.91
Growth rate	10%	8%
Number of jobs	90,093	24,126
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 89%
Average age	39	42
Years of experience	10	4

Media executive vs media planner salary

Media executives and media planners have different pay scales, as shown below.

	Media Executive	Media Planner
Average salary	$76,792	$58,044
Salary range	Between $33,000 And $176,000	Between $48,000 And $69,000
Highest paying City	-	Washington, DC
Highest paying state	-	Washington
Best paying company	-	RPA
Best paying industry	-	Professional

Differences between media executive and media planner education

There are a few differences between a media executive and a media planner in terms of educational background:

	Media Executive	Media Planner
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 89%
Most common major	Communication	Communication
Most common college	University of Georgia	Northwestern University

Media executive vs media planner demographics

Here are the differences between media executives' and media planners' demographics:

	Media Executive	Media Planner
Average age	39	42
Gender ratio	Male, 40.9% Female, 59.1%	Male, 39.2% Female, 60.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%
LGBT Percentage	10%	12%

Differences between media executive and media planner duties and responsibilities

Media executive example responsibilities.

Manage company website including photography of all images, update images and information as necessary.
Boost ads for certain target audiences on Facebook.
Prepare and deliver effective monthly reports to prove ROI.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Organize and run several events in the community to communicate company information.

Media planner example responsibilities.

Partner with programmatic buying team to manage DSP campaign and ensure tactics maintain maximum efficiency.
Lead monthly meetings with each AE to discuss key accounts and strategize for revenue growth.
Manage multiple inboxes handling numerous RFP inquiries from top tier clients while training new employees on processes.
Manage multiple million dollar budgets, budget analysis and reconciliations.
Manage MRI research system generating specific demographic information for media recommendations.
Experience with Comscore, Nielsen, Kantar & Mediamind.

Media executive vs media planner skills

Common media executive skills

Facebook, 11%
Instagram, 10%
Twitter, 9%
YouTube, 7%
Press Releases, 6%
Media Planning, 4%

Common media planner skills

Media Planning, 11%
PowerPoint, 8%
Campaign Performance, 5%
MRI, 4%
Digital Marketing, 4%
Nielsen, 4%