Media managers are in charge of the department that develops and implements all targeted content for various media platforms. They identify press opportunities through evolving issues and ensure that key messages align with vital business strategies. They also establish and monitor performance benchmarks and media cost with agencies, earning a median sum of $68,000 annually or $33 per hour.
Media managers execute the communications strategies of the company and oversee content creation on different media platforms. They are expected to be up-to-date with the current trends on media platforms by monitoring online and offline ad campaigns. Their duties also include increasing the public's interest in their products/services and optimizing advertising budgets in collaboration with the marketing director.
Typically, a media manager will earn a bachelor's degree in communications, photography, or other related fields. Gaining some years of work experience as a media manager or a similar role is strongly advised. It will also help to possess a demonstrable experience with building effective media campaigns.
There is more than meets the eye when it comes to being a media manager. For example, did you know that they make an average of $37.93 an hour? That's $78,902 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many media managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed leadership skills, problem-solving skills and speaking skills.
When it comes to the most important skills required to be a media manager, we found that a lot of resumes listed 8.3% of media managers included analytics, while 6.9% of resumes included kpi, and 6.3% of resumes included media planning. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the media manager job title. But what industry to start with? Most media managers actually find jobs in the media and retail industries.
If you're interested in becoming a media manager, one of the first things to consider is how much education you need. We've determined that 75.3% of media managers have a bachelor's degree. In terms of higher education levels, we found that 7.9% of media managers have master's degrees. Even though most media managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a media manager. When we researched the most common majors for a media manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on media manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a media manager. In fact, many media manager jobs require experience in a role such as internship. Meanwhile, many media managers also have previous career experience in roles such as media planner or production assistant.