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Become A Media Manager

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Working As A Media Manager

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $70,655

    Average Salary

What Does A Media Manager Do At Siemens

* Contributes to the creation of best-in-class digital advertising campaigns to promote the Siemens brand.
* Manages paid social media plans (with Social Media Manager) across Facebook, Twitter, and LinkedIn ensuring efficient targeting and KPIs are met helping to drive traffic to landing environments.
* Manages development of content for social advertising campaigns (i.e. videos, photos, infographics, LinkedIn sponsored posts and InMails) for Facebook, Twitter and LinkedIn.
* Manages campaign setup and implementation for paid digital media plan which includes media targeting (key-word based, contextual targeting, retargeting, demographic and programmatic) helping to drive audiences to landing environments.
* Utilizes SEO and SEM when needed to support driving the right audiences to the right landing pages.
* Manages optimization reports by reviewing multiple agency reports for on-page/conversion tracking and media performance analysis.
* Assists in development of sponsored content as needed per media cooperations (i.e. videos, articles, infographics and eblasts) that promotes Siemens stories and drives to landing pages.
* Supports brand to demand programs driven by Demand Generation team with media recommendations and brand content creation when applicable.
* Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
* Actively participate in concepting, ideation, and innovation on given assignments and new business initiatives

What Does A Media Manager Do At Electronic Arts, Inc.

* Ensure GBP achieves its revenue target for optimized revenue globally, by managing the strategic sale of our inventory to ad networks and exchanges within our managed auction
* Foster close partnerships with our key ad demand partners and international direct sellers via frequent communication and performance tracking.
* Manage a waterfall of partners within our ad units, ensuring the order of ad partners is optimal, adjusting accordingly, and executing on spot buys within our ad server tool.
* Maintain an in-depth understanding of ad inventory volumes, CPM rates, global fill and revenue across titles
* Help to manage our international direct partners, ensuring they are on track to achieve revenue targets in their global markets
* Negotiate CPM expectations with ad network partners and create a competitive auction environment for our global inventory
* Evaluate new opportunities, including offerings from existent partners as well as new partnerships
* Assist the Director of Media Optimization with ad hoc initiatives related to the growth of our optimization and international direct business, ensuring such projects are moving forward
* Liaison with cross functional groups including Legal, Ad Tech QA, Studio Representatives and Business Management teams to ensure relevant information is being shared to all stakeholders

What Does A Media Manager Do At Aon Corporation

* Manage the strategy and setup of all paid campaigns.
* Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
* Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
* Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
* Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
* Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

What Does A Media Manager Do At Target

* Manage Marketing Measurement product offerings and strategy; develop new ways for Target and Target’s vendor partners to measure the performance and return on investment of marketing campaigns, tactics, channels and new products
* Design and interpret, in collaboration with analytics teams and agencies, a variety of complex quantitative / qualitative research or analytical methodologies to understand the impact of our marketing on consumer behaviors (trips, sales, action taken) and perceptions of our brand within the competitive environment
* Work directly with internal and external platforms in understanding measurement capabilities, testing various tactics and products, and providing insights to Target’s Marketing Product Owners and Marketing Strategists
* Work closely with Marketing Strategy, Planning, Guest COE and Target Media Network to assist in the planning, optimization, and measurement of advertising campaigns
* Develop partnerships with key clients, including Marketing, Media and Creative Strategy senior leadership, to intake and prioritize insights needs
* Leads strategic partnerships with external research and analytics partners
* Lead and participate in a variety of cross-functional insights and analytics teams
* Work with clients to develop problem structure in order to deliver on business questions
* Synthesize results from various sources of information and provide recommendations with a holistic point of view
* Stay current on industry research and share relevant information with client and team
* Educate key clients on research approach and content to minimize bias in interpretation
* Serve as a team expert for certain research methodologies

What Does A Media Manager Do At Public Storage

* Responsible for creation, testing, and reporting on ad copy across various channels and ad types
* Partnering with Sr.
* Manager in day-to-day campaign maintenance
* Collaborating with Marketing to create new ad campaigns
* Conduct on-going A/B copy testing across all campaigns
* Manage asset and content creation for digital campaigns

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How To Become A Media Manager

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Media Manager jobs

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Real Media Manager Salaries

Job Title Company Location Start Date Salary
Digital Media Manager Facebook, Inc. Menlo Park, CA Jan 10, 2016 $173,700
Digital Media Manager Facebook, Inc. Menlo Park, CA Dec 12, 2016 $150,000
Digital Media Manager Facebook, Inc. Menlo Park, CA Jul 16, 2016 $139,650
Manager, Media Software Solutions Fox Digital Enterprises, Inc. Los Angeles, CA Dec 09, 2016 $125,000
Senior Media Manager, Public Engagement Team World Economic Forum USA Inc. New York, NY Oct 01, 2015 $123,500
Digital Media Manager Facebook, Inc. Menlo Park, CA Aug 28, 2015 $120,000
Digital Media Manager Facebook, Inc. Menlo Park, CA Feb 16, 2015 $120,000
Manager, Media Planning & Analysis Apollo Group, Inc. San Francisco, CA Apr 19, 2010 $115,000
Senior Media Manager World Economic Forum USA Inc. New York, NY Jun 14, 2010 $110,000 -
$135,000
Manager, Media Operations Akamai Technologies, Inc. Cambridge, MA Dec 19, 2016 $101,482 -
$115,000
Digital Media Manager E Benjamin Moore & Co. Montvale, NJ Jul 18, 2011 $100,000
Manager, Media Metrix Operations Comscore, Inc. Reston, VA Sep 06, 2016 $97,000
Manager, Media/Operations ZOOX, Inc. Menlo Park, CA Dec 25, 2016 $95,000
Manager, Online Media Quinstreet, Inc. Foster City, CA Nov 08, 2013 $88,000
Manager, Media Metrix Operations Comscore, Inc. Reston, VA Jun 09, 2013 $88,000
Brand Multi-Media Manager Breville USA, Inc. Torrance, CA Jun 13, 2016 $87,028
Senior Media Manager VNC Communications, Inc. D/B/A Performics New York, NY Nov 23, 2016 $84,000
Media Manager Oxfam-America, Inc. Moss Beach, CA Aug 06, 2012 $83,897
Media Manager Oxfam-America, Inc. San Francisco, CA Oct 02, 2012 $83,897
Advertising and Media Manager Consultants Exchange USA, Inc. New York, NY Sep 09, 2009 $83,000
Manager-Integrated Media Aditi Technologies Pvt. Ltd. Bellevue, WA Sep 10, 2014 $68,266 -
$95,000
Senior Media Manager Multicultural Gravity Media, LLC New York, NY Mar 12, 2015 $68,000
Digital Media Manager Middle East Broadcasting Networks, Inc. Springfield, VA Nov 01, 2011 $66,950
Media Manager Starcom Worldwide, Inc. New York, NY Jun 13, 2016 $65,000
Multi-Media Manager Lee Enterprises Incorproated Madison, WI Oct 16, 2009 $61,918
Media and Editing Manager SPI International, Inc. New York, NY Sep 09, 2016 $60,523
Associate Programmatic Media Manager IDG Technology Network, Inc. New York, NY Jun 09, 2016 $60,000
Media Manager ZOOX Inc. Stanford, CA Nov 03, 2014 $60,000

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Top Skills for A Media Manager

CompanyWebsiteOnlinePresenceVideoProductionFacebookTwitterEmailCampaignsYoutubeAudioPhotographyROIInstagramPressReleasesInternetCustomerServiceAdobePhotoshopContentManagementSystemSearchEngineOptimizationGoogleAnalyticsLinkedinSEM

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Top Media Manager Skills

  1. Company Website
  2. Online Presence
  3. Video Production
You can check out examples of real life uses of top skills on resumes here:
  • Maintain documentation for company website and design information architecture.
  • Created the look and feel of the organization's online presence in social media forums.
  • Recommended and implemented best practices on video production techniques for communications programs.
  • Set up, updated, and monitored Twitter, Facebook and Foursquare accounts
  • Developed a social media strategy that grew and maintained a following of over 600,000 followers across Facebook and Twitter.

Top Media Manager Employers

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