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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
Average Length of Employment
Top Careers Before Media Manager
Top Careers After Media Manager
Hispanic or Latino10.1%
Black or African American0.5%
Unfortunately we don’t have enough data for this section.
New York University7.9%
Columbia College Chicago6.7%
Full Sail University5.9%
University of Texas at Austin5.1%
Florida International University4.7%
Georgia State University4.3%
Northern Illinois University4.3%
University of Phoenix4.3%
Arizona State University3.9%
Pennsylvania State University3.9%
University of Utah3.9%
University of Kansas3.9%
Indiana University Bloomington3.9%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Digital Media Manager||Facebook, Inc.||Menlo Park, CA||Jan 10, 2016||$173,700|
|Digital Media Manager||Facebook, Inc.||Menlo Park, CA||Dec 12, 2016||$150,000|
|Digital Media Manager||Facebook, Inc.||Menlo Park, CA||Jul 16, 2016||$139,650|
|Manager, Media Software Solutions||Fox Digital Enterprises, Inc.||Los Angeles, CA||Dec 09, 2016||$125,000|
|Senior Media Manager, Public Engagement Team||World Economic Forum USA Inc.||New York, NY||Oct 01, 2015||$123,500|
|Digital Media Manager||Facebook, Inc.||Menlo Park, CA||Aug 28, 2015||$120,000|
|Digital Media Manager||Facebook, Inc.||Menlo Park, CA||Feb 16, 2015||$120,000|
|Manager, Media Planning & Analysis||Apollo Group, Inc.||San Francisco, CA||Apr 19, 2010||$115,000|
|Senior Media Manager||World Economic Forum USA Inc.||New York, NY||Jun 14, 2010||$110,000 -
|Manager, Media Operations||Akamai Technologies, Inc.||Cambridge, MA||Dec 19, 2016||$101,482 -
|Digital Media Manager E||Benjamin Moore & Co.||Montvale, NJ||Jul 18, 2011||$100,000|
|Manager, Media Metrix Operations||Comscore, Inc.||Reston, VA||Sep 06, 2016||$97,000|
|Manager, Media/Operations||ZOOX, Inc.||Menlo Park, CA||Dec 25, 2016||$95,000|
|Manager, Online Media||Quinstreet, Inc.||Foster City, CA||Nov 08, 2013||$88,000|
|Manager, Media Metrix Operations||Comscore, Inc.||Reston, VA||Jun 09, 2013||$88,000|
|Brand Multi-Media Manager||Breville USA, Inc.||Torrance, CA||Jun 13, 2016||$87,028|
|Senior Media Manager||VNC Communications, Inc. D/B/A Performics||New York, NY||Nov 23, 2016||$84,000|
|Media Manager||Oxfam-America, Inc.||Moss Beach, CA||Aug 06, 2012||$83,897|
|Media Manager||Oxfam-America, Inc.||San Francisco, CA||Oct 02, 2012||$83,897|
|Advertising and Media Manager||Consultants Exchange USA, Inc.||New York, NY||Sep 09, 2009||$83,000|
|Manager-Integrated Media||Aditi Technologies Pvt. Ltd.||Bellevue, WA||Sep 10, 2014||$68,266 -
|Senior Media Manager Multicultural||Gravity Media, LLC||New York, NY||Mar 12, 2015||$68,000|
|Digital Media Manager||Middle East Broadcasting Networks, Inc.||Springfield, VA||Nov 01, 2011||$66,950|
|Media Manager||Starcom Worldwide, Inc.||New York, NY||Jun 13, 2016||$65,000|
|Multi-Media Manager||Lee Enterprises Incorproated||Madison, WI||Oct 16, 2009||$61,918|
|Media and Editing Manager||SPI International, Inc.||New York, NY||Sep 09, 2016||$60,523|
|Associate Programmatic Media Manager||IDG Technology Network, Inc.||New York, NY||Jun 09, 2016||$60,000|
|Media Manager||ZOOX Inc.||Stanford, CA||Nov 03, 2014||$60,000|
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