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Working As a Media Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $77,000

    Average Salary

What Does A Media Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Media Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Media Manager Career Paths

Media Manager
Media Director Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Manager Creative Director
Marketing And Creative Director
6 Yearsyrs
Marketing Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Manager Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Media Director Account Director
Integrated Marketing Director
8 Yearsyrs
Social Media Manager Online Marketing Manager
Director, Online Marketing
7 Yearsyrs
Director Director Of Strategy
Director Of Digital Strategy
10 Yearsyrs
Communications Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Communications Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Senior Manager Of Marketing Director, Online Marketing
E-Commerce Director
8 Yearsyrs
Marketing Communications Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Brand Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Communications Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Online Marketing Manager Search Marketing Manager
Ecommerce Manager
6 Yearsyrs
Marketing Manager/Project Manager Direct Marketing Manager
Marketing Manager, Email
6 Yearsyrs
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Average Length of Employment
Media Director 3.3 years
Media Manager 3.0 years
Media Supervisor 2.9 years
New Media Manager 2.5 years
Top Careers Before Media Manager
Internship 11.2%
Editor 4.5%
Manager 4.2%
Top Careers After Media Manager
Owner 6.4%
Manager 5.0%
Editor 4.5%
Consultant 4.1%
Internship 3.9%
Director 3.9%
Volunteer 3.5%

Do you work as a Media Manager?

Average Yearly Salary
$77,000
Show Salaries
$50,000
Min 10%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$119,000
Max 90%
Best Paying Company
Academy.com
Highest Paying City
San Francisco, CA
Highest Paying State
New York
Avg Experience Level
2.7 years
How much does a Media Manager make at top companies?
The national average salary for a Media Manager in the United States is $78,038 per year or $38 per hour. Those in the bottom 10 percent make under $50,000 a year, and the top 10 percent make over $119,000.

Real Media Manager Salaries

Job Title Company Location Start Date Salary
Consulting Manager-Media, Wireless and Cable Industries Interactive Broadband Consulting Group LLC Philadelphia, PA Sep 11, 2015 $178,256
Consulting Manager-Media, Wireless and Cable Industries Interactive Broadband Consulting Group LLC Philadelphia, PA Sep 08, 2015 $178,256
Consulting Manager-Media, Wireless and Cable Industries Interactive Broadband Consulting Group LLC Philadelphia, PA Aug 19, 2015 $178,256
Media Buying Manager MacHine Zone, Inc. Palo Alto, CA Nov 16, 2016 $170,000
Media Buying Manager MacHine Zone, Inc. Palo Alto, CA Jul 20, 2016 $164,258 -
$170,000
Media Buying Manager MacHine Zone, Inc. Palo Alto, CA Dec 10, 2015 $155,542 -
$170,000
Consulting Manager-Media, Wireless and Cable Industries Interactive Broadband Consulting Group LLC Philadelphia, PA Jul 07, 2016 $152,173
Consulting Manager-Media, Wireless and Cable Industries Interactive Broadband Consulting Group LLC Philadelphia, PA Jan 07, 2016 $152,173
Manager, Media Software Solutions Fox Digital Enterprises, Inc. Los Angeles, CA Dec 09, 2016 $125,000
Senior Media Manager, Public Engagement Team World Economic Forum USA Inc. New York, NY Oct 01, 2015 $123,500
Manager, Media Metrix Operations Comscore, Inc. Reston, VA Sep 06, 2016 $97,000
Manager, Media/Operations ZOOX, Inc. Menlo Park, CA Dec 25, 2016 $95,000
Manager of Communications & Emerging Media Hopelab Foundation, Inc. Redwood City, CA Mar 01, 2011 $91,000
Creative Media Manager Liberty University, Inc. Lynchburg, VA Nov 01, 2015 $90,602
Senior Media Manager Icrossing Inc. Scottsdale, AZ Jan 24, 2011 $90,000
Media Strategy Manager Samsung Electronics America, Inc. Ridgefield Park, NJ Sep 16, 2010 $89,000 -
$110,000
Manager, Online Media Quinstreet, Inc. Foster City, CA Nov 08, 2013 $88,000
Manager, Media Metrix Operations Comscore, Inc. Reston, VA Jun 09, 2013 $88,000
SR. Media Manager 360I, LLC New York, NY Mar 31, 2014 $74,672 -
$85,000
Advertising & Media Manager Corporate American Solutions Corp. Doral, FL Sep 16, 2011 $70,824
Media Manager (PR Specialist) Trion Worlds, Inc. Redwood City, CA Feb 14, 2011 $70,346 -
$80,000
Senior Media Manager DR. Dennis Gross Skincare, LLC New York, NY Sep 14, 2015 $70,000
Media Manager Steak Corporation New York, NY Jun 17, 2013 $70,000
Senior Media Manager Multicultural Gravity Media, LLC New York, NY Mar 12, 2015 $68,000
Media Manager Starcom Worldwide, Inc. New York, NY Jun 13, 2016 $65,000
Multi-Media Manager Lee Enterprises Incorproated Madison, WI Oct 16, 2009 $61,918

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Top Skills for A Media Manager

  1. Company Website
  2. Video Production
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Manage company website including photography of all images, update images and information as necessary.
  • Devised and executed training plans including video production, computer-based training, and class presentations.
  • Created media content for an emerging rock group and established an online presence.
  • Collaborated in promos for e-mail and Facebook marketing.
  • Lead an account restructure for Twitter to revitalize 2015 advertising campaigns.

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Average Salary:

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Top 10 Best States for Media Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. Connecticut
  6. California
  7. Washington
  8. Rhode Island
  9. Delaware
  10. Georgia
  • (779 jobs)
  • (138 jobs)
  • (151 jobs)
  • (202 jobs)
  • (80 jobs)
  • (1,399 jobs)
  • (223 jobs)
  • (19 jobs)
  • (16 jobs)
  • (214 jobs)

Media Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,067 Media Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Media Manager Resume

View Resume Examples

Media Manager Demographics

Gender

Male

46.1%

Female

43.8%

Unknown

10.0%
Ethnicity

White

60.8%

Hispanic or Latino

15.9%

Black or African American

11.3%

Asian

8.1%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

38.9%

French

18.0%

German

7.2%

Italian

6.6%

Mandarin

3.6%

Hindi

3.0%

Russian

3.0%

Portuguese

3.0%

Chinese

2.4%

Japanese

2.4%

Arabic

2.4%

Korean

1.8%

Urdu

1.8%

Turkish

1.2%

Dutch

1.2%

Czech

1.2%

Swahili

0.6%

Danish

0.6%

Hungarian

0.6%

Ukrainian

0.6%
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Media Manager Education

Schools

New York University

9.3%

Syracuse University

7.5%

Columbia College Chicago

6.0%

University of Texas at Austin

5.7%

University of Phoenix

5.4%

Boston University

5.4%

Indiana University Bloomington

5.1%

Arizona State University

4.8%

Full Sail University

4.8%

University of Florida

4.5%

Hofstra University

4.5%

Michigan State University

4.2%

Temple University

4.2%

Pennsylvania State University

4.2%

University of Colorado at Boulder

4.2%

University of Southern California

4.2%

University of Iowa

4.2%

Northeastern University

4.2%

San Francisco State University

3.9%

Emerson College

3.9%
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Majors

Communication

18.0%

Business

14.1%

Marketing

12.6%

Photography

10.4%

Journalism

5.8%

Graphic Design

4.7%

English

4.3%

Management

3.9%

Advertising

3.4%

Public Relations

3.3%

Fine Arts

2.7%

Digital Media

2.3%

Political Science

2.3%

Psychology

2.0%

Audiovisual Communications Technologies

2.0%

Computer Science

1.9%

Entertainment Business

1.8%

Education

1.6%

Computer Networking

1.5%

Writing

1.5%
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Degrees

Bachelors

60.9%

Masters

18.0%

Other

12.3%

Associate

4.4%

Certificate

3.1%

Doctorate

0.7%

Diploma

0.6%

License

0.1%
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Updated May 19, 2020