IntroductioniRobot's Marketing team is seeking a Media Manager who will be an outstanding addition to our Media team. In this role, you will be responsible for helping us build, strategize, and execute our go-to-market strategies. The right person for this role is passionate for media, data-driven, motivated by fast-paced environments, and has a desire to grow the iRobot brand and business. If you are someone who has managed multi-million dollar media campaigns, is highly organized, and able to work across many different teams, then this is a great role for you!
What You'll Do
· Assist the Media Director with all aspects of planning from creation of plans, setting communication goals, KPIs/benchmarks to the monitoring and assessing performance.
· Work with internal and external partners to develop strategies and learning agendas that will drive our various desired business outcomes in a collaborative environment.
· Craft thoughtful recommendations of new tactics that are backed by data and can elevate performance against our KPIs.
· Provide recommendations to improve strategies, tactics, visibility, and increase awareness and conversion of vision.
· Drive forward unique creative visions, working closely with all Marketing to execute on creative strategies to attract new consumers.
· Mentor, guide, and review the work of the Media Analyst (budgets, P.O., process, billing, executional elements of campaign launches, competitive review, etc.).
· Stay up-to-date with media trends, potential new channels and strategies to keep iRobot ahead, including updates to digital media, measurement including cross-channel attribution, etc.
· Use data such as Media Mix Modeling, Multi-Touch Attribution, various research studies and competitive intel to support the go-to-market approaches.
What To Bring
· 5+ years integrated media planning experience with a proven track record of having executed successful campaigns across all funnels and channels.
· 2+ years management experience, guiding teams to measurable, impactful outcomes
· A deep understanding of Integrated Media Planning with a deep generalist knowledge set of all media channels.
· Flexibility; the desire to pivot in real-time with ability to have a creative approach to problem solving - finding the yes rather than saying no.
· Ability to prioritize and juggle multiple projects in a dynamic, highly charged environment.
· Demonstrated ability to set goals, meet deadlines, and successfully manage multiple assignments.
· Self-motivated and resourceful.
· Strong communication skills with both internal teams and external vendors.
· Passionate team mentality.
· E-commerce/DTC experience is a plus.
· Bachelors or advanced degree in Marketing or Communications is preferred.
Based on recent jobs postings on Zippia, the average salary in the U.S. for a Media Manager is $78,902 per year or $38 per hour. The highest paying Media Manager jobs have a salary over $125,000 per year while the lowest paying Media Manager jobs pay $49,000 per year
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.