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Media manager vs marketing manager

The differences between media managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a media manager include digital marketing, kpis and media planning. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Media manager vs marketing manager overview

Media ManagerMarketing Manager
Yearly salary$96,475$104,550
Hourly rate$46.38$50.26
Growth rate10%10%
Number of jobs110,88889,627
Job satisfaction-3
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Media manager vs marketing manager salary

Media managers and marketing managers have different pay scales, as shown below.

Media ManagerMarketing Manager
Average salary$96,475$104,550
Salary rangeBetween $66,000 And $140,000Between $71,000 And $153,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying statePennsylvaniaCalifornia
Best paying companyMetaMeta
Best paying industryAutomotiveTechnology

Differences between media manager and marketing manager education

There are a few differences between a media manager and a marketing manager in terms of educational background:

Media ManagerMarketing Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media manager vs marketing manager demographics

Here are the differences between media managers' and marketing managers' demographics:

Media ManagerMarketing Manager
Average age3939
Gender ratioMale, 51.7% Female, 48.3%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media manager and marketing manager duties and responsibilities

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Media manager vs marketing manager skills

Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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