Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

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Media Manager Responsibilities

Here are examples of responsibilities from real media manager resumes representing typical tasks they are likely to perform in their roles.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Be the primary point of contact for all search-relate questions and requests relating to websites, SEO, and SEM accounts.
  • Design and launch athletics Instagram page.
  • Web design and updates using wordpress.
  • Develop and institute KPIs to benchmark group s success.
  • Script, record and mix audio for various videos and YouTube promos.
  • Provide strategy and spend recommendations base upon performance and A/B testing results.
  • Dissect weekly KPI report to track success or unsuccessful social media strategies.
  • Post actively about food and restaurant topics on the TiRest twitter page.
  • Campaign manager for the 2nd largest account in the company with a multi-million dollar SEM budget.

Media Manager Job Description

When it comes to understanding what a media manager does, you may be wondering, "should I become a media manager?" The data included in this section may help you decide. Compared to other jobs, media managers have a growth rate described as "faster than average" at 8% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of media manager opportunities that are predicted to open up by 2028 is 21,800.

Media managers average about $46.38 an hour, which makes the media manager annual salary $96,475. Additionally, media managers are known to earn anywhere from $66,000 to $140,000 a year. This means that the top-earning media managers make $85,000 more than the lowest earning ones.

It's hard work to become a media manager, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming a business development manager, social media director, marketing manager/project manager, and marketing and operations manager.

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Media Manager Skills and Personality Traits

We calculated that 19% of Media Managers are proficient in Digital Marketing, KPIs, and Media Planning. They’re also known for soft skills such as Leadership skills, Problem-solving skills, and Speaking skills.

We break down the percentage of Media Managers that have these skills listed on their resume here:

  • Digital Marketing, 19%

    Produce and package public relations and digital marketing messages for mass-media production.

  • KPIs, 5%

    Developed and instituted KPIs to benchmark group s success.

  • Media Planning, 4%

    Streamlined communication process between Advertising Agency and Marketing Department, including coordination of media planning and creative approval.

  • Media Management, 4%

    Developed internal media Management Architecture and database of video content.

  • PowerPoint, 4%

    Produced internal and corporate communications using video and PowerPoint.

  • Google Analytics, 3%

    Google Analytics certified individual with detailed understanding of the various metrics used for traffic and performance analysis.

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Some of the skills we found on media manager resumes included "digital marketing," "kpis," and "media planning." We have detailed the most important media manager responsibilities below.

  • Another common skill for a media manager to be able to utilize is "communication skills." Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process a media manager demonstrated the need for this skill by putting this on their resume: "direct integrated marketing communications (imc) for all local popular inc. business units, subsidiaries and channels. "
  • Another skill commonly found on media manager resumes is "organizational skills." This description of the skill was found on several media manager resumes: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example from a resume of how this skill could fit into the day-to-day media manager responsibilities: "direct editorial, graphic design, marketing, and public relations projects across organizational departments. "
  • See the full list of media manager skills.

    Before becoming a media manager, 80.5% earned their bachelor's degree. When it comes down to graduating with a master's degree, 8.5% media managers went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most media managers have a college degree. But about one out of every nine media managers didn't attend college at all.

    Those media managers who do attend college, typically earn either communication degrees or business degrees. Less commonly earned degrees for media managers include marketing degrees or photography degrees.

    When you're ready to become a media manager, you might wonder which companies hire media managers. According to our research through media manager resumes, media managers are mostly hired by Randstad North America, Inc., Accenture, and Amazon. Now is a good time to apply as Randstad North America, Inc. has 94 media managers job openings, and there are 22 at Accenture and 17 at Amazon.

    Since salary is important to some media managers, it's good to note that they are figured to earn the highest salaries at Meta, Google, and The Walt Disney Company. If you were to take a closer look at Meta, you'd find that the average media manager salary is $163,568. Then at Google, media managers receive an average salary of $151,035, while the salary at The Walt Disney Company is $143,685.

    View more details on media manager salaries across the United States.

    Some other companies you might be interested in as a media manager include Microsoft, Verizon Communications, and IBM. These three companies were found to hire the most media managers from the top 100 U.S. educational institutions.

    For the most part, media managers make their living in the media and manufacturing industries. Media managers tend to make the most in the automotive industry with an average salary of $108,113. The media manager annual salary in the finance and transportation industries generally make $101,740 and $91,001 respectively. Additionally, media managers who work in the automotive industry make 32.4% more than media managers in the retail Industry.

    The three companies that hire the most prestigious media managers are:

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    What Business Development Managers Do

    A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.

    In this section, we compare the average media manager annual salary with that of a business development manager. Typically, business development managers earn a $4,294 higher salary than media managers earn annually.

    Even though media managers and business development managers have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require facebook, project management, and seo in the day-to-day roles.

    These skill sets are where the common ground ends though. A media manager responsibility is more likely to require skills like "digital marketing," "kpis," "media planning," and "media management." Whereas a business development manager requires skills like "customer service," "healthcare," "business relationships," and "customer relationships." Just by understanding these different skills you can see how different these careers are.

    Business development managers really shine in the finance industry with an average salary of $103,515. Whereas media managers tend to make the most money in the automotive industry with an average salary of $108,113.

    The education levels that business development managers earn is a bit different than that of media managers. In particular, business development managers are 5.4% more likely to graduate with a Master's Degree than a media manager. Additionally, they're 0.4% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Social Media Director?

    Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.

    Next up, we have the social media director profession to look over. This career brings along a lower average salary when compared to a media manager annual salary. In fact, social media directors salary difference is $25,629 lower than the salary of media managers per year.

    While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both media managers and social media directors are known to have skills such as "digital marketing," "kpis," and "media planning. "

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that media manager responsibilities requires skills like "facebook," "project management," "campaign performance," and "marketing campaigns." But a social media director might use skills, such as, "facebook insights," "social media marketing," "web content," and "content strategy."

    On average, social media directors earn a lower salary than media managers. There are industries that support higher salaries in each profession respectively. Interestingly enough, social media directors earn the most pay in the internet industry with an average salary of $86,810. Whereas, media managers have higher paychecks in the automotive industry where they earn an average of $108,113.

    In general, social media directors study at similar levels of education than media managers. They're 1.4% less likely to obtain a Master's Degree while being 0.4% less likely to earn a Doctoral Degree.

    How a Marketing Manager/Project Manager Compares

    A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

    Let's now take a look at the marketing manager/project manager profession. On average, these workers make lower salaries than media managers with a $18,107 difference per year.

    Using media managers and marketing manager/project managers resumes, we found that both professions have similar skills such as "digital marketing," "media planning," and "media management," but the other skills required are very different.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from media manager resumes include skills like "kpis," "campaign performance," "client facing," and "instagram," whereas a marketing manager/project manager might be skilled in "email campaigns," "email marketing," "project scope," and "strong project management. "

    Interestingly enough, marketing manager/project managers earn the most pay in the technology industry, where they command an average salary of $95,863. As mentioned previously, media managers highest annual salary comes from the automotive industry with an average salary of $108,113.

    When it comes to education, marketing manager/project managers tend to earn higher education levels than media managers. In fact, they're 6.5% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

    Description Of a Marketing And Operations Manager

    A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.

    Marketing and operations managers tend to earn a lower pay than media managers by about $2,737 per year.

    According to resumes from both media managers and marketing and operations managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "digital marketing," "kpis," and "media planning. "

    Each job requires different skills like "campaign performance," "client facing," "video production," and "media buying," which might show up on a media manager resume. Whereas marketing and operations manager might include skills like "salesforce," "lead management," "email marketing," and "data analysis."

    Marketing and operations managers earn a higher salary in the professional industry with an average of $96,074. Whereas, media managers earn the highest salary in the automotive industry.

    In general, marketing and operations managers reach similar levels of education when compared to media managers resumes. Marketing and operations managers are 4.2% more likely to earn their Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.