How To Become A Media Marketing Director: What It Is and Career Path

What is a media marketing director and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

The average media marketing director salary is $77,904. The most common degree is a bachelor's degree degree with an communication major. It usually takes 8-10 years of experience to become a media marketing director. Media marketing directors with a Professional Certified Marketer (PCM) certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a media marketing director?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreMedia Marketing DirectorUS Average

Salary

6.1

Avg. Salary $77,904

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 45.39%

male 54.61%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a media marketing director

Explore media marketing director education requirements

Most common media marketing director degrees

Bachelor's

73.9 %

Master's

16.0 %

Associate

6.7 %

Start to develop specific media marketing director skills

Skills	Percentages
Digital Marketing	17.69%
Facebook	6.50%
KPIs	5.32%
Media Planning	4.98%
Marketing Campaigns	4.93%

Complete relevant media marketing director training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New media marketing directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a media marketing director based on U.S. Bureau of Labor Statistics data and data from real media marketing director resumes.

Research media marketing director duties and responsibilities

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.

Get media marketing director experience

Generally, it takes 8-10 years to become a media marketing director. The most common roles before becoming a media marketing director include internship, marketing director team lead and account executive.

Prepare your media marketing director resume

When your background is strong enough, you can start writing your media marketing director resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a media marketing director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable media marketing director resume templates

Build a professional media marketing director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your media marketing director resume.