Working as a Media Marketing Director

There is more than meets the eye when it comes to being a media marketing director. For example, did you know that they make an average of $28.57 an hour? That's $59,426 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Media Marketing Director Do

There are certain skills that many media marketing directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, speaking skills and leadership skills.

When it comes to the most important skills required to be a media marketing director, we found that a lot of resumes listed 11.7% of media marketing directors included company website, while 8.9% of resumes included facebook, and 6.9% of resumes included media planning. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the media marketing director job title. But what industry to start with? Most media marketing directors actually find jobs in the health care and internet industries.

How To Become a Media Marketing Director

If you're interested in becoming a media marketing director, one of the first things to consider is how much education you need. We've determined that 58.6% of media marketing directors have a bachelor's degree. In terms of higher education levels, we found that 25.5% of media marketing directors have master's degrees. Even though most media marketing directors have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a media marketing director. When we researched the most common majors for a media marketing director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on media marketing director resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a media marketing director. In fact, many media marketing director jobs require experience in a role such as marketing director. Meanwhile, many media marketing directors also have previous career experience in roles such as internship or account executive.

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Average Salary$59,426
Job Growth Rate8%

Media Marketing Director Jobs

Media Marketing Director Career Paths

Top Careers Before Media Marketing Director
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Average Salary for a Media Marketing Director

Media Marketing Directors in America make an average salary of $59,426 per year or $29 per hour. The top 10 percent makes over $83,000 per year, while the bottom 10 percent under $42,000 per year.
Average Salary
$59,426

Best Paying Cities

City
Average Salary

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Director of Media & Marketing (JR 1582)
Director of Media & Marketing (JR 1582)
Path
Path
07/09/2020
07/09/2020
$80,00007/09/2020
$80,000
Director, Marketing Automation & Media
Director, Marketing Automation & Media
Clearesult Consulting, Inc.
Clearesult Consulting, Inc.
06/28/2019
06/28/2019
$148,36606/28/2019
$148,366
Media Director, Search Marketing
Media Director, Search Marketing
VNC Communications Inc.
VNC Communications Inc.
02/26/2018
02/26/2018
$91,00002/26/2018
$91,000
Director of Worship, Media, & Marketing
Director of Worship, Media, & Marketing
My Church, A Washington Non-Profit Corporation
My Church, A Washington Non-Profit Corporation
03/31/2017
03/31/2017
$44,00003/31/2017
$44,000
Director of Worship, Media, & Marketing
Director of Worship, Media, & Marketing
My Church, A Washington Non-Profit Corporation
My Church, A Washington Non-Profit Corporation
04/21/2015
04/21/2015
$44,00004/21/2015
$44,000
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Media Marketing Director Demographics

Gender

Male

50.0 %

Female

43.8 %

Unknown

6.2 %
Ethnicity

White

62.7 %

Hispanic or Latino

15.2 %

Black or African American

11.4 %
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Foreign Languages Spoken

Spanish

46.7 %

French

10.0 %

German

6.7 %
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Media Marketing Director Education

Schools

New York University

10.6 %

Pennsylvania State University

6.4 %

California State University - East Bay

6.4 %

University of Houston

6.4 %
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Majors

Communication

20.5 %

Business

19.5 %

Marketing

16.1 %

Management

7.3 %
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Degrees

Bachelors

58.6 %

Masters

25.5 %

Certificate

5.9 %

Associate

5.0 %
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Entry Level Jobs For Becoming A Media Marketing Director

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Media Marketing Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.7% of media marketing directors listed company website on their resume, but soft skills such as analytical skills and speaking skills are important as well.

Best States For a Media Marketing Director

Some places are better than others when it comes to starting a career as a media marketing director. The best states for people in this position are New York, New Jersey, Virginia, and West Virginia. Media marketing directors make the most in New York with an average salary of $103,446. Whereas in New Jersey and Virginia, they would average $97,868 and $93,374, respectively. While media marketing directors would only make an average of $90,634 in West Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Media Marketing Director Jobs:
2,207
Highest 10% Earn:
$176,000
Location Quotient:
1.93
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Jersey

Total Media Marketing Director Jobs:
857
Highest 10% Earn:
$167,000
Location Quotient:
1.28
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Media Marketing Director Jobs:
109
Highest 10% Earn:
$155,000
Location Quotient:
1.42
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Media Marketing Director Employers

1. Kumon North America
4.3
Avg. Salary: 
$45,870
Media Marketing Directors Hired: 
2+
2. Lord & Taylor
4.6
Avg. Salary: 
$29,939
Media Marketing Directors Hired: 
2+
3. Dell
4.8
Avg. Salary: 
$94,992
Media Marketing Directors Hired: 
2+
4. UNC Charlotte
4.0
Avg. Salary: 
$41,420
Media Marketing Directors Hired: 
2+
5. Arthur J. Gallagher & Co.
4.8
Avg. Salary: 
$53,555
Media Marketing Directors Hired: 
1+
6. Crown College
3.6
Avg. Salary: 
$47,381
Media Marketing Directors Hired: 
1+

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Recently Added Media Marketing Director Jobs

Updated October 2, 2020