How to hire a media marketing director

How to hire a media marketing director, step by step

Here's a step-by-step media marketing director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a media marketing director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new media marketing director
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your media marketing director job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a media marketing director for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A media marketing director's background is also an important factor in determining whether they'll be a good fit for the position. For example, media marketing directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of media marketing directors.

   Type of Media Marketing Director	Description	Hourly rate
   Media Marketing Director	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$26-51
   Director Of Communications And Marketing	A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise... Show more	$27-63
   Marketing Account Manager	A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones... Show more	$24-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Facebook
   • KPIs
   • Media Planning
   • Marketing Campaigns
   • ROI
   • Video Production
   • Direct Reports
   • Press Releases
   • Media Buying
   • Email Campaigns
   • Integrated Marketing
   • Digital Strategies
   • Instagram

   Check all skills

   Responsibilities:

   • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
   • Monitor all social media channels such as Facebook.
   • Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
   • Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
   • Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

   More media marketing director duties

3. Make a budget

   Including a salary range in your media marketing director job description is one of the best ways to attract top talent. A media marketing director can vary based on:

   • Location. For example, media marketing directors' average salary in oklahoma is 36% less than in hawaii.
   • Seniority. Entry-level media marketing directors 48% less than senior-level media marketing directors.
   • Certifications. A media marketing director with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a media marketing director's salary.

   Average media marketing director salary

   $77,904yearly

   $37.45 hourly rate

   ---

   Entry-level media marketing director salary

   $56,000 yearly salary

   Updated December 5, 2025

   Average media marketing director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Rhode Island	$90,101	$43
   2	Nevada	$87,181	$42
   3	California	$86,933	$42
   4	Washington	$86,099	$41
   5	Massachusetts	$85,289	$41
   6	Pennsylvania	$84,766	$41
   7	Maryland	$83,235	$40
   8	South Carolina	$82,643	$40
   9	North Carolina	$80,065	$38
   10	New York	$79,399	$38
   11	Delaware	$77,095	$37
   12	Michigan	$77,012	$37
   13	West Virginia	$75,975	$37
   14	Texas	$75,269	$36
   15	Virginia	$74,338	$36
   16	Illinois	$71,695	$34
   17	Arizona	$70,801	$34
   18	Georgia	$69,886	$34
   19	Iowa	$68,906	$33
   20	Nebraska	$68,357	$33

   Average media marketing director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Avid	$119,592	$57.50
   2	Highmark	$101,157	$48.63	54
   3	Five Star Bank	$96,595	$46.44
   4	Shipley Energy	$88,232	$42.42
   5	Enterprise Holdings	$84,192	$40.48	4

4. Writing a media marketing director job description

   A media marketing director job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a media marketing director job description:

   Media marketing director job description example

   Work with Instagram Product Comms team to support product priorities - specifically Instagram Reels - media strategy and execution for product updates and launches
   
   Represent comms on cross-functional working teams, providing comms input for go-to-market plans, strategy, and tactics
   Collaborate with product, marketing and partnerships teams to create and execute go-to-market plans Write and create comms plan and strategy Identify opportunities to tell proactive product stories and holistic moments outside of launches/tests Manage media training for executives, product spokespeople and ad-hoc outreach to creators for press opps Work with global teams to manage Reels launch calendar and advise on regional strategy Build and manage deep relationships with consumer/tech reporters, beat reporters, and new media outlets that reach priority audiences and drive coverage Partner with consumer comms team on Reels media relations through proactive press strategies and storytelling around gen Z trends, diverse creators, music, and more
   Minimum Qualifications 4+ years experience in PR, journalism, social media, or relevant field You understand the tech media landscape, and can build + maintain relationships with key press relevant to Facebook Inc. You aspire to find new, exciting ways to tell product stories with a consumer and creator lens in next-gen publications and social mediums Experience working with consumer product to drive media coverage and campaigns Experience working with cross-functional teams Strong writer with experience writing press statements, blogs, narratives and social copy Analytical problem-solver who can think quick on your feet to find solutions
   This position comes with full benefits, including medical, dental, vision, life, 401k and more!
   
   THE PROMISES WE MAKE:
   
   At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
   
   #LI-ABULLARD

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right media marketing director for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your media marketing director job on Zippia to find and recruit media marketing director candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting media marketing directors requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new media marketing director

   Once you've decided on a perfect media marketing director candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new media marketing director first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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