What does a media marketing director do?
Media marketing director responsibilities
Here are examples of responsibilities from real media marketing director resumes:
- Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
- Monitor all social media channels such as Facebook.
- Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
- Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
- Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.
Media marketing director skills and personality traits
We calculated that 18% of Media Marketing Directors are proficient in Digital Marketing, Facebook, and KPIs. They’re also known for soft skills such as Analytical skills, Creativity, and Interpersonal skills.
We break down the percentage of Media Marketing Directors that have these skills listed on their resume here:
- Digital Marketing, 18%
Developed strategic digital marketing, social media, print, and outdoor media plans for national campaigns.
- Facebook, 6%
Create or manage content creation for organization's social media properties including Twitter, Facebook, YouTube, WordPress and LinkedIn.
- KPIs, 5%
Determined appropriate KPIs and provided detailed reporting, analysis and insight.
- Media Planning, 5%
Partner in communications consultancy specializing in strategic and creative development and production, event planning, media planning and public relations.
- Marketing Campaigns, 5%
Demonstrated ability to coordinate marketing campaigns from strategy to final delivery.
- ROI, 5%
Maintained continuous report calculating company ROI and percentages.
Most media marketing directors use their skills in "digital marketing," "facebook," and "kpis" to do their jobs. You can find more detail on essential media marketing director responsibilities here:
Analytical skills. The most essential soft skill for a media marketing director to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a media marketing director resume shows how their duties depend on analytical skills: "conducted market research for the clients (quantitative / qualitative) alongside swot analysis. "
Creativity. Another soft skill that's essential for fulfilling media marketing director duties is creativity. The role rewards competence in this skill because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." According to a media marketing director resume, here's how media marketing directors can utilize creativity in their job responsibilities: "managed facebook page implemented creative advertising techniques increased page traffic and sales"
Interpersonal skills. Another skill that relates to the job responsibilities of media marketing directors is interpersonal skills. This skill is critical to many everyday media marketing director duties, as "managers must deal with a range of people in different roles, both inside and outside the organization." This example from a resume shows how this skill is used: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Communication skills. A big part of what media marketing directors do relies on "communication skills." You can see how essential it is to media marketing director responsibilities because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Here's an example of how this skill is used from a resume that represents typical media marketing director tasks: "create and manage integrated marketing communications campaigns for internal and external stakeholders. "
Organizational skills. Another crucial skill for a media marketing director to carry out their responsibilities is "organizational skills." A big part of what media marketing directors relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to media marketing director duties can be seen in an example from a media marketing director resume snippet: "key contributions administer and update two organizational websites, monthly email marketing campaigns, and social media accounts. "
The three companies that hire the most media marketing directors are:
- Highmark51 media marketing directors jobs
- Avid2 media marketing directors jobs
- JPMorgan Chase & Co.2 media marketing directors jobs
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Compare different media marketing directors
Media marketing director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
While similarities exist, there are also some differences between media marketing directors and director of communications and marketing. For instance, media marketing director responsibilities require skills such as "kpis," "data analysis," "digital strategies," and "social platforms." Whereas a director of communications and marketing is skilled in "strategic communications," "project management," "social media marketing," and "marketing collateral." This is part of what separates the two careers.
Directors of communications and marketing tend to make the most money working in the professional industry, where they earn an average salary of $78,844. In contrast, media marketing directors make the biggest average salary, $87,953, in the media industry.On average, directors of communications and marketing reach similar levels of education than media marketing directors. Directors of communications and marketing are 1.9% less likely to earn a Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.Media marketing director vs. Marketing account manager
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Each career also uses different skills, according to real media marketing director resumes. While media marketing director responsibilities can utilize skills like "kpis," "video production," "direct reports," and "media buying," marketing account managers use skills like "project management," "email marketing," "account management," and "google analytics."
Marketing account managers may earn a lower salary than media marketing directors, but marketing account managers earn the most pay in the energy industry with an average salary of $72,442. On the other hand, media marketing directors receive higher pay in the media industry, where they earn an average salary of $87,953.marketing account managers earn lower levels of education than media marketing directors in general. They're 6.0% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for media marketing directors in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Media marketing director vs. Senior director of marketing
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
The required skills of the two careers differ considerably. For example, media marketing directors are more likely to have skills like "video production," "data analysis," "digital strategies," and "sem." But a senior director of marketing is more likely to have skills like "email marketing," "sr," "saas," and "b2b marketing."
Senior directors of marketing earn the best pay in the media industry, where they command an average salary of $170,669. Media marketing directors earn the highest pay from the media industry, with an average salary of $87,953.senior directors of marketing typically earn similar educational levels compared to media marketing directors. Specifically, they're 2.7% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Media marketing director vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Types of media marketing director
Updated January 8, 2025
