Media Planner And Buyer Overview
Working as a Media Planner And Buyer
There is more than meets the eye when it comes to being a media planner and buyer. For example, did you know that they make an average of $24.41 an hour? That's $50,772 a year!
What Does a Media Planner And Buyer Do
There are certain skills that many media planner and buyers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, problem-solving skills and speaking skills.
When it comes to the most important skills required to be a media planner and buyer, we found that a lot of resumes listed 15.3% of media planner and buyers included email campaigns, while 11.3% of resumes included media planning, and 7.1% of resumes included online. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the media planner and buyer job title. But what industry to start with? Most media planner and buyers actually find jobs in the media and professional industries.
How To Become a Media Planner And Buyer
If you're interested in becoming a media planner and buyer, one of the first things to consider is how much education you need. We've determined that 75.3% of media planner and buyers have a bachelor's degree. In terms of higher education levels, we found that 17.3% of media planner and buyers have master's degrees. Even though most media planner and buyers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a media planner and buyer. When we researched the most common majors for a media planner and buyer, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on media planner and buyer resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a media planner and buyer. In fact, many media planner and buyer jobs require experience in a role such as media buyer. Meanwhile, many media planner and buyers also have previous career experience in roles such as account executive or assistant media planner.
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Media Planner And Buyer Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of account executive you might progress to a role such as account manager eventually. Later on in your career, you could end up with the title senior account manager.
What is the right job for my career path?
Tell us your goals and we'll match you with the rights job to get there.
Average Salary for a Media Planner And Buyer
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
Robert Half Integrated Media Planner/Buyer Integrated Media Planner/Buyer | Robert Half Robert Half | 02/28/2020 02/28/2020 | $45,00002/28/2020 $45,000 |
Robert Half Media Planner and Buyer Media Planner and Buyer | Robert Half Robert Half | 09/26/2019 09/26/2019 | $62,61009/26/2019 $62,610 |
M&C Saatchi Mobile LLP Senior Media Planner and Buyer Senior Media Planner and Buyer | M&C Saatchi Mobile LLP M&C Saatchi Mobile LLP | 07/17/2019 07/17/2019 | $65,00007/17/2019 $65,000 |
Creative Circle Media Planner and Buyer Media Planner and Buyer | Creative Circle Creative Circle | 06/26/2019 06/26/2019 | $55,00006/26/2019 $55,000 |
M&C Saatchi Mobile LLP Media Planner and Buyer Media Planner and Buyer | M&C Saatchi Mobile LLP M&C Saatchi Mobile LLP | 03/15/2018 03/15/2018 | $48,00003/15/2018 $48,000 |
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Top Colleges for Media Planner And Buyers
1. University of Pennsylvania
Philadelphia, PA • Private
2. Bentley University
Waltham, MA • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Public
4. Northwestern University
Evanston, IL • Private
5. SUNY College at Plattsburgh
Plattsburgh, NY • Public
6. Stanford University
Stanford, CA • Private
7. University of Southern California
Los Angeles, CA • Private
8. Baylor University
Waco, TX • Private
9. Syracuse University
Syracuse, NY • Private
10. Villanova University
Villanova, PA • Private
Top Skills For a Media Planner And Buyer
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.3% of media planner and buyers listed email campaigns on their resume, but soft skills such as interpersonal skills and problem-solving skills are important as well.
- Email Campaigns, 15.3%
- Media Planning, 11.3%
- Online, 7.1%
- Target Audience, 5.3%
- Out-of-Home, 5.3%
- Other Skills, 55.7% See All Media Planner And Buyer Skills
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