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As a media planner and buyer, you're responsible for putting on a great show. While you won't be the entertainment yourself, your job is centered around finding talent that will get your company's message to your target audience.

You'll be in charge of developing an advertising strategy with the marketing department and using various media channels to get your point across. However, while communication and negotiation are important skills to have, research and analysis will be two of your most important areas of expertise. The media planner and buyer position uses audience data, focus group testing, and client feedback to develop their content strategy. You'll also be responsible for finding the best rates and schedules as well as obtaining the proper licensing agreements for the media you use.

While some companies will focus on a bachelor's degree in a business or marketing field, your experience and capability in similar roles will be their primary concern. Many organizations will expect an applicant to have several years in media or marketing, and even a background in media law is a significant advantage. While this position is typically 40 hours a week, deadlines can stretch your workday past eight hours. On average, a media planner and buyer makes about $24 per hour with the chance for bonuses, traveling, and networking opportunities.

There is more than meets the eye when it comes to being a media planner and buyer. For example, did you know that they make an average of $26.92 an hour? That's $55,992 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Media Planner And Buyer Do

There are certain skills that many media planner and buyers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, problem-solving skills and speaking skills.

How To Become a Media Planner And Buyer

If you're interested in becoming a media planner and buyer, one of the first things to consider is how much education you need. We've determined that 89.4% of media planner and buyers have a bachelor's degree. In terms of higher education levels, we found that 6.0% of media planner and buyers have master's degrees. Even though most media planner and buyers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a media planner and buyer. When we researched the most common majors for a media planner and buyer, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on media planner and buyer resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become a media planner and buyer. In fact, many media planner and buyer jobs require experience in a role such as media buyer. Meanwhile, many media planner and buyers also have previous career experience in roles such as account executive or media planner.

Media Planner And Buyer Career Paths

Top Careers Before Media Planner And Buyer

Top Careers After Media Planner And Buyer

Average Salary for a Media Planner And Buyer

Media Planner And Buyers in America make an average salary of $55,992 per year or $27 per hour. The top 10 percent makes over $72,000 per year, while the bottom 10 percent under $43,000 per year.
Average Media Planner And Buyer Salary
$55,992 Yearly
$26.92 hourly
$43,000
10 %
$55,000
Median
$72,000
90 %

What Am I Worth?

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Media Planner And Buyer Education

Media Planner And Buyer Majors

14.9 %
14.5 %

Media Planner And Buyer Degrees

Bachelors

89.4 %

Masters

6.0 %

Associate

3.7 %

Top Colleges for Media Planner And Buyers

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

5. SUNY College at Plattsburgh

Plattsburgh, NY • Private

In-State Tuition
$8,369
Enrollment
5,229

6. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Baylor University

Waco, TX • Private

In-State Tuition
$45,542
Enrollment
14,159

9. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

10. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

Top Skills For a Media Planner And Buyer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.3% of media planner and buyers listed email campaigns on their resume, but soft skills such as interpersonal skills and problem-solving skills are important as well.

Choose From 10+ Customizable Media Planner And Buyer Resume templates

Zippia allows you to choose from different easy-to-use Media Planner And Buyer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Media Planner And Buyer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Media Planner And Buyer Demographics

Media Planner And Buyer Gender Distribution

Female
Female
71%
Male
Male
30%

After extensive research and analysis, Zippia's data science team found that:

  • Among media planner and buyers, 70.5% of them are women, while 29.5% are men.

  • The most common race/ethnicity among media planner and buyers is White, which makes up 70.7% of all media planner and buyers.

  • The most common foreign language among media planner and buyers is Spanish at 48.8%.

Online Courses For Media Planner And Buyer That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
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Top Media Planner And Buyer Employers

Most Common Employers For Media Planner And Buyer

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1CACI International$69,849$33.588
2Leo Burnett$64,971$31.2428
3The Zimmerman Agency$62,745$30.174
4DDB$62,289$29.955
5Dixon Schwabl$61,725$29.684
6GSD&M$61,556$29.595
7Young & Rubicam$61,529$29.588
8Harmelin Media$59,935$28.8112
9Zimmerman Advertising$59,934$28.819
10R&R Partners$59,249$28.495

Media Planner And Buyer Videos