Media planner and buyer demographics and statistics in the US
Media planner and buyer demographics research summary. Zippia estimates media planner and buyer demographics and statistics in the United States by using a database of 30 million profiles. Our media planner and buyer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about media planner and buyers after extensive research and analysis:
- There are over 7,443 media planner and buyers currently employed in the United States.
- 70.5% of all media planner and buyers are women, while 29.5% are men.
- The average media planner and buyer age is 47 years old.
- The most common ethnicity of media planner and buyers is White (65.7%), followed by Hispanic or Latino (12.5%), Black or African American (9.1%) and Asian (7.5%).
- In 2022, women earned 96% of what men earned.
- 7% of all media planner and buyers are LGBT.
- Media planner and buyers are 80% more likely to work at private companies in comparison to public companies.
On this page
Media planner and buyer demographics by:
Media planner and buyer gender statistics
70.5% of media planner and buyers are women and 29.5% of media planner and buyers are men.
- Female, 70.5%
- Male, 29.5%
Media planner and buyer gender ratio
| Gender | Percentages |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
Media planner and buyer gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$66,090
Female income
$63,495
Media planner and buyer gender ratio over time
This data breaks down the percentage of men and women in media planner and buyer positions over time. Currently, 70.5% of media planner and buyers are female.
Media planner and buyer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 28.87% | 71.13% |
| 2011 | 27.85% | 72.15% |
| 2012 | 29.38% | 70.62% |
| 2013 | 30.31% | 69.69% |
| 2014 | 29.43% | 70.57% |
| 2015 | 28.72% | 71.28% |
| 2016 | 29.15% | 70.85% |
| 2017 | 29.31% | 70.69% |
| 2018 | 29.93% | 70.07% |
| 2019 | 28.72% | 71.28% |
| 2020 | 28.96% | 71.04% |
| 2021 | 29.46% | 70.54% |
Media planner and buyer related jobs gender ratio
We compared media planner and buyers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Media Planner And Buyer | 29% | 71% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Media planner and buyer demographics by race
The most common ethnicity among media planner and buyers is White, which makes up 65.7% of all media planner and buyers. Comparatively, 12.5% of media planner and buyers are Hispanic or Latino and 9.1% of media planner and buyers are Black or African American.
- White, 65.7%
- Hispanic or Latino, 12.5%
- Black or African American, 9.1%
- Asian, 7.5%
- Unknown, 4.4%
- American Indian and Alaska Native, 0.8%
Media planner and buyer race
| Media planner and buyer race | Percentages |
|---|---|
| White | 65.7% |
| Hispanic or Latino | 12.5% |
| Black or African American | 9.1% |
| Asian | 7.5% |
| Unknown | 4.4% |
| American Indian and Alaska Native | 0.8% |
Media planner and buyer race and ethnicity over time
See how media planner and buyer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Media planner and buyer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.83% | 8.92% | 4.97% | 10.47% |
| 2011 | 72.19% | 10.01% | 5.94% | 10.06% |
| 2012 | 72.38% | 9.39% | 5.42% | 10.60% |
| 2013 | 73.05% | 9.72% | 5.95% | 8.83% |
| 2014 | 71.95% | 8.89% | 7.00% | 9.47% |
| 2015 | 73.38% | 8.75% | 6.35% | 9.36% |
| 2016 | 70.71% | 9.71% | 6.16% | 10.95% |
| 2017 | 72.07% | 8.08% | 7.56% | 10.03% |
| 2018 | 71.48% | 8.79% | 6.90% | 10.60% |
| 2019 | 70.66% | 8.62% | 7.03% | 11.31% |
| 2020 | 66.26% | 9.58% | 6.91% | 12.70% |
| 2021 | 65.74% | 9.11% | 7.49% | 12.48% |
Media planner and buyer wage gap by race
According to our data, asian media planner and buyers have the highest average salary compared to other ethnicities. Unknown media planner and buyers have the lowest average salary at $64,542.
| Ethnicity | Salary |
|---|---|
| Unknown | $64,542 |
| White | $65,442 |
| Black or African American | $66,990 |
| Asian | $67,401 |
| Hispanic or Latino | $66,118 |
Average media planner and buyer age
See how the average age of media planner and buyers varies based on ethnicity and gender.
Male
Female
Media planner and buyer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 55 | 48 |
| Unknown | 44 | 43 |
| Asian | 43 | 43.5 |
| Hispanic or Latino | 41 | 47 |
| White | 50 | 50 |
| American Indian and Alaska Native | 52 |
Media planner and buyer age breakdown
The average age of media planner and buyers is 40+ years years old, representing 72% of the media planner and buyer population.
Media planner and buyer age breakdown
| Media Planner And Buyer Years | Percentages |
|---|---|
| 40+ years | 72% |
| 30-40 years | 21% |
| 20-30 years | 7% |
Media planner and buyer educational attainment
The most common degree for media planner and buyers is bachelor's degree, with 89% of media planner and buyers earning that degree. The second and third most common degree levels are master's degree degree at 6% and master's degree degree at 4%.
- Bachelor's, 89%
- Master's, 6%
- Associate, 4%
- Diploma, 0%
- Other Degrees, 1%
Media planner and buyers by degree level
| Media planner and buyer degree | Percentages |
|---|---|
| Bachelor's | 89% |
| Master's | 6% |
| Associate | 4% |
| Diploma | 0% |
| Other Degrees | 1% |
Media planner and buyer jobs you might like
Media planner and buyer wage gap by degree level
According to the data, media planner and buyers with a Master's degree earn more than those without, at $78,572 annually. With a Bachelor's degree, media planner and buyers earn a median annual income of $70,110 compared to $59,335 for media planner and buyers with an High School Diploma degree.
| Education | Salary |
|---|---|
| Master's Degree | $78,572 |
| High School Diploma or Less | $59,335 |
| Bachelor's Degree | $70,110 |
| Some College/ Associate Degree | $57,689 |
Media planner and buyer employment statistics
Most media planner and buyers work for a private in the media industry.
Company size where media planner and buyers work
Below, you can see the size of companies where media planner and buyers work.
Media planner and buyer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 26% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 15% |
Media planner and buyer jobs by company type
Employees with the media planner and buyer job title have their preferences when it comes to working for a company. For instance, most media planner and buyers prefer to work at private companies over public companies.
Media planner and buyer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 17% |
| Private | 80% |
| Government | 0% |
Media planner and buyer jobs by industry
The most common industries for media planner and buyers are media, professional and retail.
Media planner and buyer industry statistics
| Industry | Percentages |
|---|---|
| Media | 33% |
| Professional | 15% |
| Retail | 7% |
| Fortune 500 | 7% |
| Manufacturing | 6% |
| Construction | 5% |
| Technology | 5% |
| Internet | 3% |
| Finance | 3% |
| Health Care | 3% |
| Hospitality | 2% |
| Start-up | 2% |
| Insurance | 2% |
| Education | 2% |
| Transportation | 1% |
| Automotive | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Energy | 1% |
Media planner and buyer turnover and employment statistics
Media planner and buyer unemployment rate over time
The unemployment rate for media planner and buyers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Media planner and buyer unemployment rate by year
| Year | Media planner and buyer unemployment rate |
|---|---|
| 2010 | 7.44% |
| 2011 | 5.64% |
| 2012 | 5.01% |
| 2013 | 4.52% |
| 2014 | 2.61% |
| 2015 | 2.75% |
| 2016 | 1.99% |
| 2017 | 1.76% |
| 2018 | 1.71% |
| 2019 | 1.90% |
| 2020 | 2.63% |
| 2021 | 3.60% |
Average media planner and buyer tenure
The average media planner and buyer stays at their job for 1-2 years, based on the 1,427 media planner and buyers resumes in Zippia's database.
Media planner and buyer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 15% |
| 1-2 years | 46% |
| 3-4 years | 18% |
| 5-7 years | 12% |
| 8-10 years | 4% |
| 11+ years | 5% |
Media planner and buyer LGBT ratio compared to similar jobs
Review the percent of media planner and buyers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator | 4.41% | 12,567 |
| Media Planner And Buyer | 7.17% | - |
| Transportation Analyst | 8.65% | 23,815 |
| Channel Marketing Specialist | 10.00% | 82,145 |
| Champion Of Sustainable Design | 11.05% | 36,269 |
| Corporate Compliance Officer | 11.64% | 78,585 |
| Campaign Fundraiser | 19.25% | 1,678 |
Similar media planner and buyer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator | 4.41% | 12,567 |
| Transportation Analyst | 8.65% | 23,815 |
| Channel Marketing Specialist | 10.00% | 82,145 |
| Champion Of Sustainable Design | 11.05% | 36,269 |
| Corporate Compliance Officer | 11.64% | 78,585 |
| Campaign Fundraiser | 19.25% | 1,678 |
Foreign languages spoken by media planner and buyers
The most common foreign language among media planner and buyers is Spanish at 48.8%. The second-most popular foreign language spoken is French at 14.3% and Italian is the third-most popular at 8.3%.
- Spanish, 48.8%
- French, 14.3%
- Italian, 8.3%
- Mandarin, 4.8%
- Chinese, 2.4%
- Other, 21.4%
Media planner and buyer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.8% |
| French | 14.3% |
| Italian | 8.3% |
| Mandarin | 4.8% |
| Chinese | 2.4% |
| Other | 21.4% |
