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Become A Media Planner

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Working As A Media Planner

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $46,850

    Average Salary

What Does A Media Planner Do At Iheartmedia

* Strategizing with Sales colleagues to achieve negotiated client goals by creating customized network radio and multi-market media proposals
* Pulling and analyzing ratings and pricing data and building out media schedules
* Inputting proposal details into submission recap charts and summarizing the key sales points of each proposal to iHM sales team members
* Formatting and communicating the details of radio orders and revisions for Coordinators to input Communicating with radio station personnel about order clearance, discrepancies and makegoods
* Tracking and ensuring media deliveries, creating recap reports and executing campaign posts.
* Keeping assigned account files organized and updated

What Does A Media Planner Do At Autodesk

* Planning and buying of Digitalmedia including Display,Social, Video, Mobile, Native
* Helps create and review RFPs from media vendors
* Enter and manage plans in DCM, including thecreation of vendor IOs
* Develop spec sheets and maintain traffickingworkbooks/creative assignments
* Maintain media buy details, insertion ordersand contact lists
* Responsible for the accuracy of plan details andconfirmation of delivery
* Support manager in development of strategy
* Monitor and evaluate campaign effectiveness,developing actionable insights for bi-weekly reports and post campaign analysis
* Investigate potential testing opportunities andstay abreast of industry trends and new technologies (new ad formats, targetingcapabilities etc.)
* Work with internal stakeholders to developcampaign briefs, aligning Digital strategy to marketing and business objectives
* Maintain budgets, monitor pacing, and manage billing in collaboration with finance partner
* Manage day-to-day relationships with internalstakeholders both during the planning phase and to keep them informed ofcampaign performance
* Manage day-to-day relationships with vendorsincluding rate negotiations

What Does A Media Planner Do At PVH Corp.

* JOB:
* Assists in development, implementation and updating of media plans
* Assists in tracking media budgets by brand and by market
* Creates and continually updates/maintains media flow charts for all brands
* Works closely with the marketing team, production and creative departments to ensure plan execution
* Helps resolve all day to day advertising issues including interfacing with local Calvin Klein offices, N.
* America media agency, and media vendors
* Helps evaluate and provide feedback on print & outdoor opportunities and media recommendations
* Maintains accurate print circulation/demographic information as well as current media kits
* Tracks publishing corporate totals (Hearst, Conde Nast, New York Times)
* Maintains and updates GMT (Global Media Trafficking) system for US, Canada & Mexico
* Maintains current records of all material specifications and contact information for print and outdoor
* Works in conjunction with agency to maintain and tracks all digital advertising production, specs and deliveries

What Does A Media Planner Do At Moroch Partners

* Create and maintain media plan workbooks based on the client’s needs; keeping the document
* updated
* Assist with pulling research for media plan recommendation, including
* o Telmar Reach
* o Costs within Mediatools Calendars
* o Other research (i.e. Simmons)
* o Competitive
* o Special reports required by the client
* o Build media decks, if needed
* Assist with execution of plan once approved
* o Create specs for TV, Cable and Radio for Planning Director to review before issuing
* o Assist in creating charts/grids to designate stores to media plan
* o Assist in keeping record of nuances and changes to each media plan/campaign
* o If needed, negotiate place OOH/Print and create insertions
* Assist with billing approvals
* o Assist with monthly budgets
* Assist with vendor POVs
* Create client ATB’s for approval and maintain files
* Client Interaction:
* Attend weekly client meetings (conference call and occasionally in person)
* Weekly status meetings
* Client presentations if needed
* General Duties:
* Keep Planning Director on branded accounts informed of workflow and any challenges of getting assignments completed
* Participate in media topics
* Fosters a positive attitude among fellow agency associates
* Attend weekly staff meeting, contribute to the communication and sharing with Media Team
* Manages all projects on time and on budget
* Completes expense reports no longer than 30 days after expense incurred
* Adheres to all company policies
* Assists with other agency projects, as requested
* Life at Moroch means
* Collaborating with creative professionals with a passion for advertising.
* Envisioning creative marketing solutions for our clients and deliver on our promises.
* A winning culture through positive and meaningful internal and external relationships.
* Investing in our people with positive training and meaningful real world experience.
* A competitive salary and benefits package to include 401(k), long and short term disability, and a customizable health plan.
* Work/Life balance with paid vacation, floating holidays, company holidays and sick leave.
* Moroch is an Equal Opportunity Employer
* Posting Title: Media Planner
* Dallas

What Does A Media Planner Do At Confidential

Use planning resources to research websites and ideas ? Evaluate and negotiate media proposals for potential advertising contracts by examining demographics, traffic, costs, and placements ? Develop and present media plan recommendations ? Provide weekly reporting on all campaigns ? Optimize campaigns on the fly ? Write and issue results analysis ? Be able to work within both small and large budgets ? Negotiate and resolve media discrepancies with websites ? Evaluate new developments and recommend strategies to achieve client and agency goals ? Compare invoices to media authorizations and insertion orders and process for payment ? Work with the media team to ensure consistency across multiple accounts as well as share key learnings with other members of the team ? Manage and mentor media coordinator ? MUST be able to work in a fast-paced environment and have a very strong work

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How To Become A Media Planner

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.


Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.


Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Planner jobs

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Media Planner Career Paths

Media Planner
Marketing Manager General Manager Account Executive
Account Director
9 Yearsyrs
Account Supervisor Office Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Media Supervisor Media Director Marketing Director
Brand Director
11 Yearsyrs
Senior Account Executive Sales/Marketing Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Associate Director Development Director Creative Director
Brand Strategist
5 Yearsyrs
Media Director Marketing Director Search Engine Optimizer
Digital Marketing Manager
6 Yearsyrs
Marketing Director Search Engine Optimizer Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Account Director Marketing Consultant
Head Of Marketing
6 Yearsyrs
Account Executive Marketing Manager
Marketing Director
7 Yearsyrs
Account Director Director Of Sales Marketing Consultant
Marketing Lead
6 Yearsyrs
Account Executive Territory Manager Account Manager
Marketing Manager
6 Yearsyrs
Marketing Director Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Media Director Communications Director Marketing Consultant
Marketing Strategist
6 Yearsyrs
Account Supervisor Account Executive Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Account Manager Account Executive Marketing Manager
Product Marketing Manager
7 Yearsyrs
Senior Account Executive Territory Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Media Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Account Manager Product Manager
Senior Product Manager
9 Yearsyrs
Associate Media Director Media Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Media Planner Demographics


  • Female

  • Male

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Mandarin

  • Portuguese

  • Chinese

  • Russian

  • German

  • Italian

  • Cantonese

  • Arabic

  • Japanese

  • Turkish

  • Korean

  • Tagalog

  • Swahili

  • Latvian

  • Hindi

  • Dutch

  • Hebrew

  • Bulgarian

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Media Planner

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Media Planner Education

Media Planner

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Real Media Planner Salaries

Job Title Company Location Start Date Salary
Media Planner Lipman Operating LLC New York, NY Sep 20, 2012 $85,000
Media Planner Rubin Postaer & Associates Santa Monica, CA Apr 25, 2011 $78,000
Senior Media Planner Dimassimo Inc. New York, NY Mar 15, 2016 $78,000 -
Media Planner Rubin Postaer and Associates Santa Monica, CA Apr 25, 2011 $78,000
Media Planner Rubin Postaer & Associates Santa Monica, CA Apr 29, 2010 $66,784
Media Planner Overdrive Marketing Communications, LLC MA Aug 15, 2012 $65,000
Integrated. Media Planner Cheil USA New York, NY Oct 10, 2012 $65,000
Media Planner Icrossing Inc. New York, NY Sep 08, 2015 $65,000
Integrated Media Planner McKinney Ventures New York, NY Mar 20, 2013 $65,000
Media Planner NEO@Ogilvy LLC New York, NY May 09, 2014 $62,000
Senior Media Planner Dimassimo Inc. New York, NY Mar 14, 2014 $60,000 -
Media Planner Meredith Corporation New York, NY Dec 01, 2015 $60,000
Media Planner Crispin Porter & Bogusky, LLC Miami, FL Sep 02, 2013 $53,000
Media Planner Groupm Worldwide, Inc. New York, NY Sep 01, 2010 $53,000
Senior Media Planner GSD&M Idea City LLC Austin, TX Jun 25, 2014 $53,000
Interactive Media Planner Saatchi & Saatchi North America, Inc. Torrance, CA Oct 01, 2011 $52,700
Media Planner Sang Am & Associates, Inc. Los Angeles, CA Sep 08, 2015 $52,050
Media Planner, Search Digitas LLC Chicago, IL Nov 02, 2009 $47,237 -
Media Planner Saatchi & Saatchi North America, Inc. Los Angeles, CA Aug 18, 2016 $46,700 -
Senior Media Planner True North Incorporated NY Jul 14, 2011 $46,000 -
Senior Media Planner Groupm Worldwide Inc.-Mediaedge:CIA New York, NY Apr 19, 2010 $45,000
Media Planner Converseon, Inc. New York, NY Dec 15, 2010 $45,000
Media Planner Brideclick Inc. New York, NY Aug 24, 2015 $45,000

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Top Skills for A Media Planner


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Top Media Planner Skills

  1. Online
  2. Strategy
  3. TV
You can check out examples of real life uses of top skills on resumes here:
  • Worked with client and online publishers to ensure successful campaign launches.
  • Presented media strategy, budget allocation recommendations, and analysis of campaign performance to clients.
  • Experience with clients in a broad range of industries: retail, epicurean, home decor, music, and TV.
  • Cultivate business relationships with sales executives and train assistant planners and interns.
  • Conducted extensive syndicated research to define target audience for sports apparel client.

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