Where do you want to work?
Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Media Planner||Lipman Operating LLC||New York, NY||Sep 20, 2012||$85,000|
|Media Planner||Rubin Postaer & Associates||Santa Monica, CA||Apr 25, 2011||$78,000|
|Senior Media Planner||Dimassimo Inc.||New York, NY||Mar 15, 2016||$78,000 -
|Media Planner||Rubin Postaer and Associates||Santa Monica, CA||Apr 25, 2011||$78,000|
|Media Planner||Rubin Postaer & Associates||Santa Monica, CA||Apr 29, 2010||$66,784|
|Media Planner||Overdrive Marketing Communications, LLC||MA||Aug 15, 2012||$65,000|
|Integrated. Media Planner||Cheil USA||New York, NY||Oct 10, 2012||$65,000|
|Media Planner||Icrossing Inc.||New York, NY||Sep 08, 2015||$65,000|
|Integrated Media Planner||McKinney Ventures||New York, NY||Mar 20, 2013||$65,000|
|Media Planner||NEO@Ogilvy LLC||New York, NY||May 09, 2014||$62,000|
|Senior Media Planner||Dimassimo Inc.||New York, NY||Mar 14, 2014||$60,000 -
|Media Planner||Meredith Corporation||New York, NY||Dec 01, 2015||$60,000|
|Media Planner||Crispin Porter & Bogusky, LLC||Miami, FL||Sep 02, 2013||$53,000|
|Media Planner||Groupm Worldwide, Inc.||New York, NY||Sep 01, 2010||$53,000|
|Senior Media Planner||GSD&M Idea City LLC||Austin, TX||Jun 25, 2014||$53,000|
|Interactive Media Planner||Saatchi & Saatchi North America, Inc.||Torrance, CA||Oct 01, 2011||$52,700|
|Media Planner||Sang Am & Associates, Inc.||Los Angeles, CA||Sep 08, 2015||$52,050|
|Media Planner, Search||Digitas LLC||Chicago, IL||Nov 02, 2009||$47,237 -
|Media Planner||Saatchi & Saatchi North America, Inc.||Los Angeles, CA||Aug 18, 2016||$46,700 -
|Senior Media Planner||True North Incorporated||NY||Jul 14, 2011||$46,000 -
|Senior Media Planner||Groupm Worldwide Inc.-Mediaedge:CIA||New York, NY||Apr 19, 2010||$45,000|
|Media Planner||Converseon, Inc.||New York, NY||Dec 15, 2010||$45,000|
|Media Planner||Brideclick Inc.||New York, NY||Aug 24, 2015||$45,000|
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