Media planner demographics and statistics in the US
Media planner demographics research summary. Zippia estimates media planner demographics and statistics in the United States by using a database of 30 million profiles. Our media planner estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about media planners after extensive research and analysis:
- There are over 3,996 media planners currently employed in the United States.
- 60.8% of all media planners are women, while 39.2% are men.
- The average media planner age is 41 years old.
- The most common ethnicity of media planners is White (66.3%), followed by Hispanic or Latino (12.3%), Black or African American (10.4%) and Asian (5.4%).
- In 2022, women earned 98% of what men earned.
- 12% of all media planners are LGBT.
- Media planners are 80% more likely to work at private companies in comparison to public companies.
On this page
Media planner demographics by:
Media planner gender statistics
60.8% of media planners are women and 39.2% of media planners are men.
- Female, 60.8%
- Male, 39.2%
Media planner gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
Media planner gender pay gap
Women earn 98¢ for every $1 earned by men
Male income
$57,842
Female income
$56,553
Media planner gender ratio over time
This data breaks down the percentage of men and women in media planner positions over time. Currently, 60.8% of media planners are female.
Media planner gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 41.42% | 58.58% |
| 2011 | 44.71% | 55.29% |
| 2012 | 42.34% | 57.66% |
| 2013 | 47.10% | 52.90% |
| 2014 | 42.60% | 57.40% |
| 2015 | 39.42% | 60.58% |
| 2016 | 39.94% | 60.06% |
| 2017 | 44.64% | 55.36% |
| 2018 | 41.88% | 58.12% |
| 2019 | 42.55% | 57.45% |
| 2020 | 41.13% | 58.87% |
| 2021 | 39.17% | 60.83% |
Media planner related jobs gender ratio
We compared media planners with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Media Planner | 39% | 61% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Media planner demographics by race
The most common ethnicity among media planners is White, which makes up 66.3% of all media planners. Comparatively, 12.3% of media planners are Hispanic or Latino and 10.4% of media planners are Black or African American.
- White, 66.3%
- Hispanic or Latino, 12.3%
- Black or African American, 10.4%
- Asian, 5.4%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.5%
Media planner race
| Media planner race | Percentages |
|---|---|
| White | 66.3% |
| Hispanic or Latino | 12.3% |
| Black or African American | 10.4% |
| Asian | 5.4% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.5% |
Media planner race and ethnicity over time
See how media planner racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Media planner race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.42% | 9.79% | 4.34% | 9.36% |
| 2011 | 73.66% | 9.95% | 4.46% | 9.12% |
| 2012 | 73.69% | 9.35% | 3.98% | 9.67% |
| 2013 | 72.48% | 10.56% | 4.45% | 9.63% |
| 2014 | 72.99% | 10.52% | 3.49% | 9.86% |
| 2015 | 72.06% | 9.49% | 5.45% | 10.63% |
| 2016 | 71.43% | 9.78% | 5.24% | 10.17% |
| 2017 | 73.05% | 9.88% | 4.17% | 10.69% |
| 2018 | 70.68% | 8.87% | 5.18% | 11.45% |
| 2019 | 72.43% | 9.03% | 4.66% | 10.84% |
| 2020 | 66.91% | 9.88% | 4.61% | 14.76% |
| 2021 | 66.26% | 10.41% | 5.35% | 12.27% |
Media planner wage gap by race
According to our data, white media planners have the highest average salary compared to other ethnicities. Hispanic or latino media planners have the lowest average salary at $56,747.
| Ethnicity | Salary |
|---|---|
| Unknown | $58,948 |
| White | $59,127 |
| Black or African American | $56,780 |
| Asian | $57,654 |
| Hispanic or Latino | $56,747 |
Average media planner age
See how the average age of media planners varies based on ethnicity and gender.
Male
Female
Media planner age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Media planner age breakdown
The average age of media planners is 40+ years years old, representing 53% of the media planner population.
Media planner age breakdown
| Media Planner Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Media planner educational attainment
The most common degree for media planners is bachelor's degree, with 89% of media planners earning that degree. The second and third most common degree levels are master's degree degree at 8% and master's degree degree at 2%.
- Bachelor's, 89%
- Master's, 8%
- Associate, 2%
- Diploma, 0%
- Other Degrees, 1%
Media planners by degree level
| Media planner degree | Percentages |
|---|---|
| Bachelor's | 89% |
| Master's | 8% |
| Associate | 2% |
| Diploma | 0% |
| Other Degrees | 1% |
Media planner jobs you might like
Media planner wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $60,359 |
| Bachelor's Degree | $58,333 |
Media planner employment statistics
Most media planners work for a private in the media industry.
Company size where media planners work
Below, you can see the size of companies where media planners work.
Media planner jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 16% |
Media planner jobs by company type
Employees with the media planner job title have their preferences when it comes to working for a company. For instance, most media planners prefer to work at private companies over public companies.
Media planner jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 16% |
| Private | 80% |
| Government | 2% |
Media planner jobs by industry
The most common industries for media planners are media, professional and manufacturing.
Media planner industry statistics
| Industry | Percentages |
|---|---|
| Media | 41% |
| Professional | 18% |
| Fortune 500 | 6% |
| Manufacturing | 5% |
| Retail | 5% |
| Technology | 4% |
| Hospitality | 3% |
| Transportation | 2% |
| Finance | 2% |
| Government | 2% |
| Automotive | 2% |
| Health Care | 2% |
| Telecommunication | 2% |
| Education | 2% |
| Internet | 1% |
| Construction | 1% |
| Start-up | 1% |
| Energy | 1% |
Media planner turnover and employment statistics
Media planner unemployment rate over time
The unemployment rate for media planners between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Media planner unemployment rate by year
| Year | Media planner unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average media planner tenure
The average media planner stays at their job for 1-2 years, based on the 2,986 media planners resumes in Zippia's database.
Media planner tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 20% |
| 1-2 years | 54% |
| 3-4 years | 14% |
| 5-7 years | 7% |
| 8-10 years | 3% |
| 11+ years | 3% |
Media planner LGBT ratio compared to similar jobs
Review the percent of media planners that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| News Photojournalist | 10.10% | 2,057 |
| Disk Jockey | 10.34% | 1,960 |
| Media Planner | 12.01% | - |
| Advertising Editor | 12.38% | 7,976 |
| Diplomatic Interpreter | 14.90% | 3,544 |
| Writer | 16.36% | 13,931 |
| Train Caller | 16.36% | 2,521 |
Similar media planner jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| News Photojournalist | 10.10% | 2,057 |
| Disk Jockey | 10.34% | 1,960 |
| Advertising Editor | 12.38% | 7,976 |
| Diplomatic Interpreter | 14.90% | 3,544 |
| Writer | 16.36% | 13,931 |
| Train Caller | 16.36% | 2,521 |
Foreign languages spoken by media planners
The most common foreign language among media planners is Spanish at 44.9%. The second-most popular foreign language spoken is French at 9.7% and Russian is the third-most popular at 6.5%.
- Spanish, 44.9%
- French, 9.7%
- Russian, 6.5%
- German, 5.4%
- Mandarin, 5.4%
- Other, 28.1%
Media planner languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.9% |
| French | 9.7% |
| Russian | 6.5% |
| German | 5.4% |
| Mandarin | 5.4% |
| Other | 28.1% |
