Media planner job description

The Senior Media Planner is responsible for both digital and non-digital channels outside of Paid Search (PPC) and are the central point of contact for the internal and external clients/partners for assigned accounts. They are chiefly responsible for the development of the media schedule and reporting changes to the account team as well as fielding requests and consulting. They are responsible for the tactical oversight of the plan and, along with the Media Supervisor, developing and adjusting the strategy for the plan. Planners may manage Media Assistant's work to coordinate with production, billing departments as well as supplier partners to implement the schedule.

The primary difference between a Media Planner and Sr. Media Planner is experience, a higher level of independent function, and consistent handling of both digital and non-digital elements with equal ability.

Functions and ResponsibilitiesCollect initial parameters Perform plan research (work with Media Coordinators to obtain audience behavior information,competitive activity) Coordinate with Media Supervisor to develop primary media objectives, strategies and frequency goals Investigate and select vehicles, create schedule to achieve goals Identify synergies between digital and non-digital non-personal selling advertising tactics and develop integrated plans Oversee and coordinate all schedule management functions. The Senior Planner may share in implementation duties should department bandwidth issues create need. Otherwise, Planners will delegate to and manage implementation tasks performed by the Media CoordinatorManage monthly client flowchart and budget summary updates for all digital media buys Key media liaison with account team and client Leader of all account team and client meetings, unless designated to Media SupervisorProvide media opportunities for schedule improvements, value-added service action steps Develop or review all key schedule reports, including actual vs. goal for budget, reach/frequency, KPIs, etc.Monitor competitive activity, create reports, forecasts and implication statements & oversee data collection and input Attend post-test research and report with findings/actions to be taken Review Metrics Reports and work with Media Supervisor to present results with actionable insights Attend industry events such as conventions, lunch and learns, workshops Share in meeting with supplier community and taking action/writing POVs where necessary Help educate account services on media best practices and new vehicles

Planning skills3 or more years media planning and buying experience preferred Advanced knowledge of the MARS system, SRDS, or equivalent consumer planning systems preferred Working knowledge of primary industry research and resources in audience behaviors and vehicle performance (i.e. Google Analytics).Expertise in writing and presenting media plans to clients Advanced knowledge of the digital and non-digital publishing industry (preferably healthcare) Ability to implement a media plan (maintain schedule, coordinate with client or account team/ billing/production)

Internal Agency SkillsDemonstrates command of the agency process Manages all internal processes efficiently and effectively, i.e. media estimates, job starts, client approvals Work effectively with all departments as a dedicated team player

Personal Skills/AttributesBachelor's degree is preferred and/or equivalent job-related experience Demonstrates commitment/ positive attitude/ accountability Financial and time management skills Working knowledge of Word, Excel, PowerPoint (required) Takes ownership for projects Maintains high standards on all work Understands the importance of time commitments Demonstrates attention to detail Organizes people and processes effectively Avoids details “falling through the cracks”Demonstrates business writing/verbal and analytical skills, ie; able to write/express recommendations and comparative analyses as appropriateA sense of how to interact appropriately and effectively with publishing sales representatives Demonstrates problem solving including use of creative and alternative solutions with supporting logical rationale Interacts appropriately and effectively with client to earn and maintain trust

Since our beginning in 1981, AbelsonTaylor has remained singularly focused on brands that help people live healthier lives. We don't design for sneakers, or beer, or cars. We are 100% focused on and passionate about health and wellness.

At AbelsonTaylor, we are focused on the vital goal of building a diverse and inclusive workforce and creating an environment where different people with unique skill sets and diverse backgrounds can work together toward a common goal. After all, when the products you sell are ideas, strategies and relationships, your most important asset is your people!

And we are Passionate about our People. It says so right in our Values, along with Cherish Creativity, Fearlessly Independent, Always Curious, and Teamwork. All of which support our Vision: Be the most sought after Health and Wellness agency.
We are committed to providing reasonable accommodation to all applicants who require additional accessibility to this process, please note in your application if you require additional assistance.

At the PlowShare Group, the role of media will be to go beyond the standard practice of measuring and achieving campaign and client goals. Our mission in media will be to deliver those results and use them as a force in rebuilding trust between our core institutions, whether in government or public service, and the people that they serve. We will do that by developing and fostering a functional and transparent media organization dedicated to that same mission of service that will engage audiences within environments and entities that have common values and missions so that we can foster trust, action, and behavior change with them for our clients.

Reporting to the VP, Director of Media Operations, Plowshare's Media Planner will be responsible for management of Direct Media Campaigns. This individual will work closely with our integrated client teams and is responsible for supporting the day-to-day management and optimization of Direct Media campaigns including direct oversight of YouTube initiatives and tactical multicultural initiatives. This role will maintain oversight of any direct vendor media including management of ad server accounts, trafficking, tagging, and creative related to these buys. This person will also work alongside internal media teams to ensure alignment with emerging vendors and content that might be applicable for future campaigns and share marketplace knowledge with clients.
Core Responsibilities

Activate, update, and manage Direct Media Campaigns including any non-biddable digital media, integrated marketing programs, and custom programs

Act at primary buyer and liaison for all YouTube media buys directly with Google or through other 3rd party vendors

Work within Publicis Groupe to ensure best industry buying rates and negotiation of individual programs

Maintain oversight of PlowShare ad server accounts and traffic sheets

Identify opportunities or insights for ongoing optimization of budget pacing, creative, targeting and more to maximize program performance

Perform optimizations based on insights from Direct Media campaigns and other channel campaign data

Pull data from multiple systems to create client reports (i.e., PowerPoint and Excel) under guidance from VP, Director of Media Operations

Assist in compiling campaign spend estimates/forecasts

Contribute to account and client strategy development

Perform QAs on all ads for New Campaigns and ongoing checks to ensure optimal program performance

Oversee the reconciliation of monthly invoices

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding of the client objective. Responsible for all pre-sales activities, from receipt of the request for proposal, pricing and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals. Works with moderate guidance in own area of knowledge.
Job Description
Core ResponsibilitiesCreates proposals across different media platforms adhering to all rate cards such as: Linear (Market & National), Linear Addressable, VOD, IP/OTT, Digital Display, and Native/X1 Guides.Conducts proper analysis to determine optimal inventory to deliver on client goals, customizing for specific target audiences when needed.Advises upon pre-empt notices, overall reporting, and other related inventory information.Proactively develops alternative recommendations when client inventory/specification requirements cannot be met.Applies previous campaign learnings to consistently improve schedule building over time.Demonstrates an expertise in our systems and tools (inventory, rate generation, Strata, etc.), and provides feedback for areas of potential improvement. Works with other departments as necessary to achieve these improvements.Collaborates cross functionally with varying departments, such as Advertising Operations, Campaign Management, Sales, Data Insights, Sales Development, Business Operations, and Finance etc. to help support all business needs.Consistently exercises independent judgment and discretion in matters of significance.Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.Other duties and responsibilities as assigned.Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.

Education
Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience
2-5 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.