Media planner resume examples from 2026
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How to write a media planner resume
Craft a resume summary statement
Put a resume summary on the top of your resume to highlight your accomplishments. A resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to write a strong, impressive resume summary:
Step 1: Start with your professional title, or the one you aspire to.
Step 2: Detail your years of experience in media planner-related roles and your industry experience.
Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.
Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.
These four steps should give you a strong elevator pitch and land you some media planner interviews.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Your Skills section is a place to list all relevant skills and abilities. Here is how to make the most of your skills section and make sure you have the right keywords:
- You often need to include the exact keywords from the job description in your resume. Look at the job listing and consider which of the listed skills you have experience with, along with related skills.
- Include as many relevant hard skills and soft skills as possible from the listing.
- Use the most up to date and accurate terms. Don't forget to be specific.
Here are example skills to include in your “Area of Expertise” on a media planner resume:
- Media Planning
- PowerPoint
- Campaign Performance
- MRI
- Digital Marketing
- Nielsen
- POVs
- Media Research
- TV
- Client Facing
- Math
- KPIs
- Target Audience
- Insertion Orders
- DoubleClick
- Research Tools
- Google Analytics
- Comscore
- Media Buying
- Media Sales
- Kantar
- Digital Campaigns
- Out-of-Home
- Google Adwords
- Research Data
- Account Management
- Brand Awareness
- Strategic Direction
Zippia’s AI can customize your resume for you.
How to structure your work experience
A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.
- Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
- Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
- Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.
How to write media planner experience bullet points
Remember, your resume is not a list of responsibilities or a job description. This is your chance to show why you're good at your job and what you accomplished.
Use the XYZ formula for your work experience bullet points. Here's how it works:
- Use strong action verbs like Led, Built, or Optimized.
- Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
- Wrap it up by explaining the actions you took to achieve the result and how you made an impact.
This creates bullet points that read Achieved X, measured by Y, by doing Z.
Here are examples from great media planner resumes:
Work history example #1
Media Planner
Starcom Mediavest Group
- Expanded N. American retail strategy into three new online brand store experiences (Best Buy, Walmart and Amazon).
- Presented quarterly PowerPoint presentations explaining media plan recommendations to four supervisors and three directors.
- Accumulated and analyzed ComScore and MRI data via Nielsen for media campaign optimization and vendor opportunities.
- Managed national TV buys across network, cable and syndication for the KraftOne activation team to ensure delivery.
- Developed Point of Views (POVs), syndicated research study overviews and user manuals.
Work history example #2
Media Planner
Best Buy
- Assisted Advertisement Manager in planning and execution of Ad Sets.
- Informed customers of upcoming promotions when cross-selling DVDs, CDs and video games.
- Worked closely with the buyers at district.
- Developed media strategy for the Mercedes-Benz Tweet Race: The first Twitter-fueled race, a true paid- owned-earned program.
- Educated clients and colleagues on any relevant innovations influencing the space using open forum discussions, presentations, and formal POVs.
Work history example #3
Media Buyer
RDI Marketing
- Studied demographic profiles for purchasing national TV for 30 minute infomercial media buys and:60 sec direct response buys.
- Calculated television ratings, impression, and CPM data and provided analysis on the data weekly to clients.
- Generated Nielsen TV Data studies for Colgate-Palmolive Company.
- Managed day to day performance expectation of SEO, SEM, and outside vendors.
- Assisted staff with troubleshooting computer problems.
Work history example #4
Media Planner
Foote Cone & Belding Worldwide
- Collaborated in creation of an online case study to evaluate clicks-per-minute productivity of banner placements.
- Planned and negotiated all advertising including network TV, cable, radio, outdoor, print and direct mail.
- Networked with Internet industry professionals at local events to build up contacts and gather intelligence on competitors.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
- The highest degree you have achieved.
- TWhere you attended school, and the dates (Although if you graduated some time ago, leave the date off to avoid ageism)
- TField of study
- TAny honors, relevant coursework, achievements, or pertinent activities
Here are some examples of good education entries from media planner resumes:
Bachelor's Degree in marketing
Western Michigan University, Kalamazoo, MI
2009 - 2012
Highlight your media planner certifications on your resume
If you have any additional certifications or education-like achievements, add them to the education section.
Start simple. Include the full name of the certification. It's also good to mention the organization that issued the certification. Next, specify when you obtained the certification.
If you have any of these certifications, be sure to include them on your media planner resume:
- Google Data Analytics Professional Certificate
- Certified Medical Interpreter - Spanish (CMI)
- Certified Blockchain & Digital Marketing Professional