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What is a Media Producer

Media Producers are involved in creating audio and video content used for commercials, movies, online channels, and other mediums. They work in an agency, a news publication, or the likes. Their duties include producing animations and narrations, editing and arranging videos, and developing program material.

They work with the production crew, directors, sound engineers, videographers, and producers. They interact with production and project stakeholders to create engaging audio/visual content that meets user needs and production objectives. However, their duties can change depending on the employer.

To become a media producer, you need an associate's or a bachelor's degree program in media arts, communications, film/television production, or any related field. You must possess communication and creativity skills. You must be conversant with software programs like Final Cut Pro, AVID, After Effects, and Photoshop, among others. Media producers are paid about $61,244 annually. Their salary falls between $39,000 and $96,000.

There is more than meets the eye when it comes to being a Media Producer. For example, did you know that they make an average of $25.17 an hour? That's $52,352 a year!

Between 2018 and 2028, the career is expected to grow 5% and produce 7,200 job opportunities across the U.S.

What Does a Media Producer Do

There are certain skills that many Media Producers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Communication skills, Creativity and Leadership skills.

Learn more about what a Media Producer does

How To Become a Media Producer

If you're interested in becoming a Media Producer, one of the first things to consider is how much education you need. We've determined that 79.1% of Media Producers have a bachelor's degree. In terms of higher education levels, we found that 7.3% of Media Producers have master's degrees. Even though most Media Producers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Media Producer. When we researched the most common majors for a Media Producer, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Media Producer resumes include Master's Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Media Producer. In fact, many Media Producer jobs require experience in a role such as Internship. Meanwhile, many Media Producers also have previous career experience in roles such as Production Assistant or Producer.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Microsoft Jobs (4)
  2. Yahoo Jobs (4)
  3. The Walt Disney Company Jobs (5)
  4. Expedia Group Jobs (27)
  5. University of Washington Jobs (5)
Average Salary
$52,352
Average Salary
Job Growth Rate
5%
Job Growth Rate
Job Openings
25,701
Job Openings
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Media Producer Career Paths

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Average Salary for a Media Producer

Media Producers in America make an average salary of $52,352 per year or $25 per hour. The top 10 percent makes over $75,000 per year, while the bottom 10 percent under $36,000 per year.
Average Salary
$52,352
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How much should you be earning as an Media Producer? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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Choose From 10+ Customizable Media Producer Resume templates

Zippia allows you to choose from different easy-to-use Media Producer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Media Producer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Media Producer Resume
Media Producer Resume
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Media Producer Resume

Media Producer Demographics

Media Producer Gender Distribution

Male
Male
67%
Female
Female
33%

After extensive research and analysis, Zippia's data science team found that:

  • Among Media Producers, 32.9% of them are women, while 67.1% are men.

  • The most common race/ethnicity among Media Producers is White, which makes up 70.6% of all Media Producers.

  • The most common foreign language among Media Producers is Spanish at 47.1%.

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Media Producer Education

Media Producer Majors

Media Producer Degrees

Bachelors

79.1 %

Associate

9.9 %

Masters

7.3 %

Top Colleges for Media Producers

1. Harvard University

Cambridge, MA • Private

In-State Tuition
$50,420
Enrollment
7,582

2. Columbia University in the City of New York

New York, NY • Private

In-State Tuition
$59,430
Enrollment
8,216

3. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

4. University of California, Berkeley

Berkeley, CA • Private

In-State Tuition
$14,184
Enrollment
30,845

5. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

In-State Tuition
$8,987
Enrollment
18,946

6. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

7. Emory University

Atlanta, GA • Private

In-State Tuition
$51,306
Enrollment
6,975

8. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

9. Northeastern University

Boston, MA • Private

In-State Tuition
$51,522
Enrollment
13,760

10. California State University - Long Beach

Long Beach, CA • Private

In-State Tuition
$6,798
Enrollment
31,503
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Top Skills For a Media Producer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.0% of Media Producers listed Video Production on their resume, but soft skills such as Communication skills and Creativity are important as well.

  • Video Production, 13.0%
  • Instagram, 10.7%
  • Content Marketing, 10.3%
  • Training Videos, 8.6%
  • Twitter, 7.5%
  • Other Skills, 49.9%

Best States For a Media Producer

Some places are better than others when it comes to starting a career as a Media Producer. The best states for people in this position are Delaware, Connecticut, Georgia, and New York. Media Producers make the most in Delaware with an average salary of $72,239. Whereas in Connecticut and Georgia, they would average $66,507 and $66,467, respectively. While Media Producers would only make an average of $65,957 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Media Producer Jobs:
65
Highest 10% Earn:
$109,000
Location Quotient:
1.37
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Connecticut

Total Media Producer Jobs:
171
Highest 10% Earn:
$99,000
Location Quotient:
1.37
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Media Producer Jobs:
970
Highest 10% Earn:
$99,000
Location Quotient:
2
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Media Producers

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Top Media Producer Employers

Most Common Employers For Media Producer

RankCompanyZippia ScoreAverage Media Producer SalaryAverage Salary
1$125,658
2$89,308
3$60,237
4$55,905
5
5.TV Guide
$54,570
6
6.The Gainesville Sun
$50,420

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