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Media producer vs video producer

The differences between media producers and video producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a media producer and a video producer. Additionally, a video producer has an average salary of $58,612, which is higher than the $57,433 average annual salary of a media producer.

The top three skills for a media producer include instagram, training videos and twitter. The most important skills for a video producer are video production, motion graphics, and youtube.

Media producer vs video producer overview

Media ProducerVideo Producer
Yearly salary$57,433$58,612
Hourly rate$27.61$28.18
Growth rate8%8%
Number of jobs17,82710,484
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age4040
Years of experience1212

What does a media producer do?

A media producer is an individual who is involved in the production of audio and video content used for commercials, movies, online channels, or other mediums. Media producers are given tasks such as creating animation, editing, and arranging videos or developing program materials. They must have excellent skills in using software editing programs such as Final Cut Pro, AVID, and After Effects to create visual pieces. Media producers are also required to work closely with the production crew and directors, sound engineers, videographers, and producers.

What does a video producer do?

Generally, a video producer manages and coordinates different aspects of the video production process. Video producers establish and develop multimedia content for internal corporate announcement videos, customer stories, and any other business projects. They also create videos for external promotions, product marketing, and recruitment. A bachelor's degree in video production, broadcasting, or film is necessary for this job. Video producers should know about media communication and production. Their skills should include attention to detail, initiative, leadership skills, and acceptance of criticism.

Media producer vs video producer salary

Media producers and video producers have different pay scales, as shown below.

Media ProducerVideo Producer
Average salary$57,433$58,612
Salary rangeBetween $41,000 And $79,000Between $34,000 And $99,000
Highest paying CityFarmington, CTSan Francisco, CA
Highest paying stateConnecticutNevada
Best paying companyAltice USAApple
Best paying industryTechnology-

Differences between media producer and video producer education

There are a few differences between a media producer and a video producer in terms of educational background:

Media ProducerVideo Producer
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorCommunicationPhotography
Most common collegeHarvard UniversityStanford University

Media producer vs video producer demographics

Here are the differences between media producers' and video producers' demographics:

Media ProducerVideo Producer
Average age4040
Gender ratioMale, 67.1% Female, 32.9%Male, 77.5% Female, 22.5%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.5% American Indian and Alaska Native, 0.2%Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between media producer and video producer duties and responsibilities

Media producer example responsibilities.

  • Manage and track media clips regarding the U.S. Senate race.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Organize media management system for archival footage, photography, and animations.
  • Create PowerPoint presentations incorporating charts, scans, photographs and graphics.
  • Act as the sole video consultant for all videos publish to Facebook and YouTube.
  • Lead marketing strategy & implementation, social media, SEO, & new business development.
  • Show more

Video producer example responsibilities.

  • Manage delivery streams or processes through define KPIs and advertiser expectations.
  • Upgrade PC's and manage the network involving internet, cable and satellite.
  • Design and code web elements in Photoshop, HTML, JavaScript, CSS and PHP.
  • Create headliners and click-bait for Facebook page and Q101 official website.
  • Apply SEO and PPC marketing techniques to land national and international clients
  • Gather b-roll footage, conduct interviews and edit to create marketing promotional video.
  • Show more

Media producer vs video producer skills

Common media producer skills
  • Instagram, 11%
  • Training Videos, 9%
  • Twitter, 8%
  • Video Production, 6%
  • Video Content, 5%
  • YouTube, 5%
Common video producer skills
  • Video Production, 19%
  • Motion Graphics, 6%
  • YouTube, 5%
  • Instagram, 4%
  • Video Projects, 4%
  • Edit Video, 3%

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