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What does a media producer do?

Updated January 8, 2025
6 min read

A media producer is an individual who is involved in the production of audio and video content used for commercials, movies, online channels, or other mediums. Media producers are given tasks such as creating animation, editing, and arranging videos or developing program materials. They must have excellent skills in using software editing programs such as Final Cut Pro, AVID, and After Effects to create visual pieces. Media producers are also required to work closely with the production crew and directors, sound engineers, videographers, and producers.

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Media producer responsibilities

Here are examples of responsibilities from real media producer resumes:

  • Manage and track media clips regarding the U.S. Senate race.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Organize media management system for archival footage, photography, and animations.
  • Create PowerPoint presentations incorporating charts, scans, photographs and graphics.
  • Act as the sole video consultant for all videos publish to Facebook and YouTube.
  • Lead marketing strategy & implementation, social media, SEO, & new business development.
  • Produce and edit videos to be display via YouTube, Facebook and other social media platforms.
  • Package copy and media produce by NYDN staff in CMS for web publication, including SEO.
  • Produce medical and general photography including endoscopic imaging.
  • Analyze SEM and media placement performance and make optimization recommendations.
  • Produce, edit, and publish professional advertisement content for the digital cinema industry as pre-show entertainment and web marketing
  • Copy DVD's and compress videos to make MPEGS and video clips.
  • Produce and edit videos and multimedia for global marketing services group including in-store, broadcast, in-house and DVD content.
  • Prepare and proofread all outgoing and interoffice communications.
  • Maintain network connectivity between end users PC/Mac and peripheral equipment.

Media producer skills and personality traits

We calculated that 11% of Media Producers are proficient in Instagram, Training Videos, and Twitter. They’re also known for soft skills such as Communication skills, Creativity, and Leadership skills.

We break down the percentage of Media Producers that have these skills listed on their resume here:

  • Instagram, 11%

    Manage social media platforms for NBC 6, including Facebook, Twitter, Instagram and Periscope.

  • Training Videos, 9%

    Head producer of all internal Blood Hound training videos and marketing videos.

  • Twitter, 8%

    Implemented campaigns via Twitter, Facebook and online forums to interact with thousands of fans each week.

  • Video Production, 6%

    Self-started a part-time freelance production company providing event and corporate video production and other media services.

  • Video Content, 5%

    Managed uploading of online digital video content.

  • YouTube, 5%

    Produced 1-3 videos per month and participated in writing, directing, and editing videos Over 1M YouTube views of original content

Most media producers use their skills in "instagram," "training videos," and "twitter" to do their jobs. You can find more detail on essential media producer responsibilities here:

Communication skills. One of the key soft skills for a media producer to have is communication skills. You can see how this relates to what media producers do because "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." Additionally, a media producer resume shows how media producers use communication skills: "broadcast control, switchboard and graphics video and motion graphics production and editing grip and dolly stage hand/communications assistant hd camera operation"

Creativity. Another soft skill that's essential for fulfilling media producer duties is creativity. The role rewards competence in this skill because "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." According to a media producer resume, here's how media producers can utilize creativity in their job responsibilities: "acted as creative director for all video productions under harvard catalyst. "

Leadership skills. media producers are also known for leadership skills, which are critical to their duties. You can see how this skill relates to media producer responsibilities, because "directors instruct actors and help them portray their characters in a believable manner." A media producer resume example shows how leadership skills is used in the workplace: "recognized by senior leadership for creative digital media and seo abilities. "

Most common media producer skills

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Compare different media producers

Media producer vs. Freelance videographer/editor

A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.

The annual salary of freelance videographer/editors is $8,952 lower than the average salary of media producers.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both media producer and freelance videographer/editor positions are skilled in instagram, training videos, and twitter.

These skill sets are where the common ground ends though. The responsibilities of a media producer are more likely to require skills like "adobe premiere," "social content," "seo," and "social media analytics." On the other hand, a job as a freelance videographer/editor requires skills like "video shoots," "audio equipment," "adobe premiere pro," and "promo videos." As you can see, what employees do in each career varies considerably.

Freelance videographer/editors tend to reach similar levels of education than media producers. In fact, freelance videographer/editors are 3.5% less likely to graduate with a Master's Degree and 0.3% less likely to have a Doctoral Degree.

Media producer vs. Freelance video editor

A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home. Among their responsibilities include meeting with clients to identify their needs and preferences, negotiating contracts, gathering and editing clips, and completing projects within deadlines. There are also instances when they must shoot videos in adherence to the contract's terms. Moreover, a freelance video editor must establish positive relationships with clients to develop a strong client base.

A career as a freelance video editor brings a lower average salary when compared to the average annual salary of a media producer. In fact, freelance video editors salary is $2,638 lower than the salary of media producers per year.Only some things about these jobs are the same. Take their skills, for example. Media producers and freelance video editors both require similar skills like "training videos," "video production," and "video content" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, media producer responsibilities are more likely to require skills like "instagram," "twitter," "adobe premiere," and "social content." Meanwhile, a freelance video editor has duties that require skills in areas such as "adobe premiere pro," "freelance video," "web series," and "mac." These differences highlight just how different the day-to-day in each role looks.

In general, freelance video editors achieve similar levels of education than media producers. They're 1.9% less likely to obtain a Master's Degree while being 0.3% less likely to earn a Doctoral Degree.

Media producer vs. Photographer, editor

A Photographer, Editor selects, edits, and positions photos in print and web publications. They work for newspapers, magazines, websites, or other publications.

On average, photographers, editor earn lower salaries than media producers, with a $6,302 difference per year.By looking over several media producers and photographers, editor resumes, we found that both roles require similar skills in their day-to-day duties, such as "instagram," "twitter," and "video production." But beyond that, the careers look very different.

The required skills of the two careers differ considerably. For example, media producers are more likely to have skills like "training videos," "social content," "seo," and "social media analytics." But a photographer, editor is more likely to have skills like "video cameras," "digital photography," "news stories," and "vo."

Photographers, editor earn the highest salary when working in the technology industry, where they receive an average salary of $55,183. Comparatively, media producers have the highest earning potential in the technology industry, with an average salary of $61,969.photographers, editor typically earn similar educational levels compared to media producers. Specifically, they're 2.8% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.

Media producer vs. Videographer

A videographer specializes in shooting and editing high-definition videos of different events, making them presentable to clients. They are primarily responsible for having their video equipment, coordinating with clients to learn any preferences or particular requests, capturing and recording from the best angle, and producing results quickly and accurately. Most of the time, a videographer may travel to different places, direct clients on what to do during filming, and edit any obstructions to produce an optimal result. Furthermore, it is essential to build rapport with clients to establish a client base and earn more projects.

Videographers typically earn lower pay than media producers. On average, videographers earn a $13,813 lower salary per year.While their salaries may vary, media producers and videographers both use similar skills to perform their duties. Resumes from both professions include skills like "instagram," "training videos," and "twitter. "

Even though a few skill sets overlap between media producers and videographers, there are some differences that are important to note. For one, a media producer might have more use for skills like "adobe premiere," "social content," "seo," and "social media analytics." Meanwhile, some responsibilities of videographers require skills like "audio equipment," "video shoots," "adobe premiere pro," and "b-roll. "

The education industry tends to pay the highest salaries for videographers, with average annual pay of $41,551. Comparatively, the highest media producer annual salary comes from the technology industry.In general, videographers hold similar degree levels compared to media producers. Videographers are 3.7% less likely to earn their Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.

Types of media producer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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