Media promoter demographics and statistics in the US
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Media promoter demographics by:
Media promoter gender statistics
54.4% of media promoters are women and 45.6% of media promoters are men.
- Female, 54.4%
- Male, 45.6%
Media promoter gender ratio
| Gender | Percentages |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
Media promoter gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$54,321
Female income
$51,575
Media promoter gender ratio over time
This data breaks down the percentage of men and women in media promoter positions over time. Currently, 54.4% of media promoters are female.
Media promoter gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 47.97% | 52.03% |
| 2011 | 51.32% | 48.68% |
| 2012 | 48.91% | 51.09% |
| 2013 | 53.72% | 46.28% |
| 2014 | 49.18% | 50.82% |
| 2015 | 45.90% | 54.10% |
| 2016 | 46.44% | 53.56% |
| 2017 | 51.25% | 48.75% |
| 2018 | 48.44% | 51.56% |
| 2019 | 49.12% | 50.88% |
| 2020 | 47.67% | 52.33% |
| 2021 | 45.64% | 54.36% |
Media promoter related jobs gender ratio
We compared media promoters with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Media Promoter | 46% | 54% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Media promoter demographics by race
The most common ethnicity among media promoters is White, which makes up 66.9% of all media promoters. Comparatively, 12.0% of media promoters are Hispanic or Latino and 10.1% of media promoters are Black or African American.
- White, 66.9%
- Hispanic or Latino, 12.0%
- Black or African American, 10.1%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
Media promoter race
| Media promoter race | Percentages |
|---|---|
| White | 66.9% |
| Hispanic or Latino | 12.0% |
| Black or African American | 10.1% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
Media promoter race and ethnicity over time
See how media promoter racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Media promoter race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.06% | 9.49% | 4.29% | 9.09% |
| 2011 | 74.30% | 9.66% | 4.41% | 8.85% |
| 2012 | 74.33% | 9.05% | 3.93% | 9.40% |
| 2013 | 73.13% | 10.27% | 4.40% | 9.37% |
| 2014 | 73.64% | 10.23% | 3.44% | 9.59% |
| 2015 | 72.70% | 9.19% | 5.40% | 10.36% |
| 2016 | 72.07% | 9.49% | 5.19% | 9.90% |
| 2017 | 73.69% | 9.58% | 4.13% | 10.42% |
| 2018 | 71.32% | 8.58% | 5.13% | 11.19% |
| 2019 | 73.07% | 8.74% | 4.61% | 10.57% |
| 2020 | 67.56% | 9.58% | 4.57% | 14.50% |
| 2021 | 66.90% | 10.11% | 5.31% | 12.00% |
Media promoter wage gap by race
According to our data, white media promoters have the highest average salary compared to other ethnicities. Hispanic or latino media promoters have the lowest average salary at $51,983.
| Ethnicity | Salary |
|---|---|
| Unknown | $56,741 |
| White | $57,138 |
| Black or African American | $52,054 |
| Asian | $53,916 |
| Hispanic or Latino | $51,983 |
Average media promoter age
See how the average age of media promoters varies based on ethnicity and gender.
Male
Female
Media promoter age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Media promoter age breakdown
The average age of media promoters is 40+ years years old, representing 53% of the media promoter population.
Media promoter age breakdown
| Media Promoter Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Media promoter educational attainment
The most common degree for media promoters is bachelor's degree, with 74% of media promoters earning that degree. The second and third most common degree levels are high school diploma degree at 13% and high school diploma degree at 8%.
- Bachelor's, 74%
- High School Diploma, 13%
- Associate, 8%
- Master's, 4%
- Other Degrees, 1%
Media promoters by degree level
| Media promoter degree | Percentages |
|---|---|
| Bachelor's | 74% |
| High School Diploma | 13% |
| Associate | 8% |
| Master's | 4% |
| Other Degrees | 1% |
Media promoter jobs you might like
Media promoter wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $59,915 |
| Bachelor's Degree | $55,388 |
Media promoter employment statistics
Most media promoters work for a private in the media industry.
Company size where media promoters work
Below, you can see the size of companies where media promoters work.
Media promoter jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 17% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 13% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 15% |
Media promoter jobs by company type
Employees with the media promoter job title have their preferences when it comes to working for a company. For instance, most media promoters prefer to work at private companies over public companies.
Media promoter jobs by sector
| Company type | Percentages |
|---|---|
| Education | 15% |
| Public | 20% |
| Private | 63% |
| Government | 2% |
Media promoter jobs by industry
The most common industries for media promoters are media, professional and education.
Media promoter industry statistics
| Industry | Percentages |
|---|---|
| Media | 21% |
| Professional | 15% |
| Education | 12% |
| Start-up | 8% |
| Hospitality | 8% |
| Internet | 6% |
| Non Profits | 6% |
| Retail | 6% |
| Manufacturing | 4% |
| Fortune 500 | 4% |
| Technology | 4% |
| Finance | 2% |
| Government | 2% |
| Health Care | 2% |
| Insurance | 2% |
Media promoter turnover and employment statistics
Media promoter unemployment rate over time
The unemployment rate for media promoters between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Media promoter unemployment rate by year
| Year | Media promoter unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average media promoter tenure
The average media promoter stays at their job for 1-2 years, based on the 173 media promoters resumes in Zippia's database.
Media promoter tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 34% |
| 1-2 years | 29% |
| 3-4 years | 6% |
| 5-7 years | 16% |
| 8-10 years | 8% |
| 11+ years | 6% |
Media promoter LGBT ratio compared to similar jobs
Review the percent of media promoters that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Staff Reporter | 10.10% | 70,415 |
| Sports Commentator | 10.34% | 1,432 |
| Media Promoter | 12.01% | - |
| Contract Editor | 12.38% | 12,360 |
| Certified Court Interpreter | 14.90% | 38,352 |
| Advertising Writer | 16.36% | 13,726 |
| Ringmaster | 16.36% | 66 |
Similar media promoter jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Staff Reporter | 10.10% | 70,415 |
| Sports Commentator | 10.34% | 1,432 |
| Contract Editor | 12.38% | 12,360 |
| Certified Court Interpreter | 14.90% | 38,352 |
| Advertising Writer | 16.36% | 13,726 |
| Ringmaster | 16.36% | 66 |
Foreign languages spoken by media promoters
The most common foreign language among media promoters is Spanish at 46.7%. The second-most popular foreign language spoken is Chinese at 13.3% and Mandarin is the third-most popular at 13.3%.
- Spanish, 46.7%
- Chinese, 13.3%
- Mandarin, 13.3%
- German, 6.7%
- Japanese, 6.7%
- Other, 13.3%
Media promoter languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 46.7% |
| Chinese | 13.3% |
| Mandarin | 13.3% |
| German | 6.7% |
| Japanese | 6.7% |
| Other | 13.3% |