A media relations assistant is responsible for helping create, design, and distribute promotional materials and marketing copies to clients and customers. They also handle a variety of administrative tasks under the media relations department.
To perform well in their job, a media relations assistant should be outgoing and presentable. They may help in assembling press kits, sending out press releases, handling social media accounts, and conducting media research. Keeping calendars and overseeing the timeline of events and campaigns are also some of the tasks handled by a media relations assistant.
A media relations assistant needs a bachelor's degree in communications or public relations plus relevant experience in the media relations industry. They may work in different industries under the advertising, media relations, or marketing department of a company.
To be successful in the industry, a media relations assistant needs core skills such as strong attention to detail, ability to follow current media and marketing trends, technology savvinness, and excellent communication skills.
There is more than meets the eye when it comes to being a media relations assistant. For example, did you know that they make an average of $21.42 an hour? That's $44,549 a year!
Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.
There are certain skills that many media relations assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.
When it comes to the most important skills required to be a media relations assistant, we found that a lot of resumes listed 22.3% of media relations assistants included press releases, while 11.3% of resumes included athletics website, and 3.7% of resumes included alumni. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the media relations assistant job title. But what industry to start with? Most media relations assistants actually find jobs in the education and hospitality industries.
If you're interested in becoming a media relations assistant, one of the first things to consider is how much education you need. We've determined that 75.8% of media relations assistants have a bachelor's degree. In terms of higher education levels, we found that 7.7% of media relations assistants have master's degrees. Even though most media relations assistants have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a media relations assistant. When we researched the most common majors for a media relations assistant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on media relations assistant resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a media relations assistant. In fact, many media relations assistant jobs require experience in a role such as internship. Meanwhile, many media relations assistants also have previous career experience in roles such as public relations internship or digital media internship.