1. Northwestern University
Evanston, IL • Private
A media relations assistant is responsible for helping create, design, and distribute promotional materials and marketing copies to clients and customers. They also handle a variety of administrative tasks under the media relations department.
To perform well in their job, a media relations assistant should be outgoing and presentable. They may help in assembling press kits, sending out press releases, handling social media accounts, and conducting media research. Keeping calendars and overseeing the timeline of events and campaigns are also some of the tasks handled by a media relations assistant.
A media relations assistant needs a bachelor's degree in communications or public relations plus relevant experience in the media relations industry. They may work in different industries under the advertising, media relations, or marketing department of a company.
To be successful in the industry, a media relations assistant needs core skills such as strong attention to detail, ability to follow current media and marketing trends, technology savvinness, and excellent communication skills.
There are certain skills that many media relations assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed organizational skills, problem-solving skills and speaking skills.
If you're interested in becoming a media relations assistant, one of the first things to consider is how much education you need. We've determined that 80.4% of media relations assistants have a bachelor's degree. In terms of higher education levels, we found that 8.1% of media relations assistants have master's degrees. Even though most media relations assistants have a college degree, it's possible to become one with only a high school degree or GED.
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a media relations assistant can determine their career goals through the career progression. For example, they could start out with a role such as executive assistant, progress to a title such as manager and then eventually end up with the title regional marketing manager.
What Am I Worth?
The role of a media relations assistant includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general media relations assistant responsibilities:
There are several types of media relations assistant, including:
A communication Coordinator supports the communication department to perform administrative tasks in executing and improving communication strategies. He/She also puts down several contents to assist marketing and communication endeavors. This includes copywriting, newsletter, and press release. Primarily, you are meant to assist the communication department in implementing and building a master plan to improve company objectives. The success and failure of your work must be well monitored by giving an analysis and reporting the campaigns and strategies. As a communication Coordinator, familiarity with the latest industry trends helps you provide recommendations for communication strategies and practices. You also cannot ignore media publicity; therefore, responding to media inquiries and maintaining a relationship with journalists helps your work to be more effective.
Your responsibilities include organizing press conferences, coordinating volunteers, assisting the staff, and performing outreach to magazines, press, and influencers to improve the company's productivity. Uncommon interpersonal skills, public speaking skills, exceptional writing skills, management and organizational skills, and knowledge of communication and marketing morals are all essential skills of a communication Coordinator. The average salary of a communication Coordinator annually is $45,000. A bachelor's degree in Mass Communication, Journalism, or other related fields will set you up for the role.
Media Coordinators are communications professionals who plan and implement targeted communications and advertising content for clients. They research, write, proofread, and edit all content for broadcast, print, and online distribution channels. They coordinate the execution of marketing and advertising campaigns for broadcast, digital, and media outlets. Furthermore, they negotiate deals with media channels. Moreover, they serve as liaisons between their clients and media organizations, monitor all campaigns, and compile a report on results.
Media coordinators are required to have a bachelor's degree in communications, media, or a related field. They must have at least three years of work experience in a similar role. They are an expert at targeted communications and advertising campaigns. Also, they must be conversant with SEO, web traffic metrics, and social media practices. Key skills include interpersonal, decision-making, research, and communication skills. Their salary ranges from $33,000 to $55,000, which is $42,495 on average yearly.
Public relations are specialists in building and maintaining a positive public image for the company. They create and maintain relationships with the consumer, employee, and the public interest. You will relate with the marketing and advertising teams to maintain open communication with the management. You will also develop public relations campaigns and media relations strategies that you can edit and use to update the existing promotional material and publications. You will make sure you seek opportunities for partnerships, sponsorships, and advertising. In addition, you will prepare and submit the PR reports to the management.
The educational requirement for the public relations post is a degree in Public Relations, Journalism, Communications, or a related field. Experience in project management software and the ability to edit videos and photos are also handy. Plus, you must be able to work under pressure, have goal-oriented and problem-solving skills. Strong verbal and written communication skills are equally required for the post. You will earn $22.53 an hour or $46,854 annually.
|Rank||State||Number of Jobs||Average Salary|
Evanston, IL • Private
Los Angeles, CA • Private
San Diego, CA • Private
Stanford, CA • Private
University Park, PA • Private
Houston, TX • Private
Minneapolis, MN • Private
Syracuse, NY • Private
Athens, GA • Private
Champaign, IL • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.2% of media relations assistants listed press releases on their resume, but soft skills such as organizational skills and problem-solving skills are important as well.
Zippia allows you to choose from different easy-to-use Media Relations Assistant templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Media Relations Assistant resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
1. Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan...
2. The Nuts and Bolts of Public Relations
In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these...
3. Public Relations: Media Crisis Communications
Public Relations: You can shape and control your media messages at the worst possible times...
|Rank||Company||Average Salary||Hourly Rate||Job Openings|
|1||University of Massachusetts Boston||$58,764||$28.25||4|
|4||National Football League||$52,548||$25.26||6|
|5||University of California-Berkeley||$51,415||$24.72||4|
|6||University of California Press||$50,414||$24.24||6|
|7||The University of Alabama||$49,567||$23.83||9|
|8||University of North Texas||$49,229||$23.67||5|
|9||University of Missouri System||$47,853||$23.01||4|
|10||Mississippi State University||$45,917||$22.08||5|