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Media relations assistant skills for your resume and career
Updated January 8, 2025
4 min read
Quoted experts
Erica Bondarev Rapach,
Dr. Jeffrey Layne Blevins Ph.D.
Below we've compiled a list of the most critical media relations assistant skills. We ranked the top skills for media relations assistants based on the percentage of resumes they appeared on. For example, 17.2% of media relations assistant resumes contained press releases as a skill. Continue reading to find out what skills a media relations assistant needs to be successful in the workplace.
15 media relations assistant skills for your resume and career
1. Press Releases
Here's how media relations assistants use press releases:
- Organized and conducted press conferences, developed communications messaging and authored press releases and stories to drive awareness.
- Assist Director of Communications & Media Relations Officer in developing press releases/stories/press kits.
2. Athletics Website
Here's how media relations assistants use athletics website:
- Updated Cross Country and Track pages of athletics website, including all player biographies, pictures, and stories.
- Write, edit and post releases and feature stories for the official Northeastern Athletics website, GoNU.com.
3. Press Conferences
Here's how media relations assistants use press conferences:
- Organized and oversaw football post-game press conference operations.
- Provide media assistance - Post-game press conference transcription
4. Alumni Events
Here's how media relations assistants use alumni events:
- Promoted alumni events by telephone, e-mail and website advertisement.
- Organized alumni events and created databases of alumni monetary contributions.
5. NCAA
Here's how media relations assistants use ncaa:
- Worked with NCAA representatives during major televised tournaments.
- Managed Division I sporting events including Pac-12 Football Championships, Wrestling Regional Championships and NCAA Women's Basketball Tournament.
6. Twitter
Here's how media relations assistants use twitter:
- Designed and created a Commuter Relations: Facebook, Twitter and Blog for other students to connect with each other.
- Assisted in the administration of social media for SCSU athletics including on Twitter and Facebook.
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Donor database refers to the system or central hub that nonprofits use to store the information they have about their contacts.
Here's how media relations assistants use donor database:
- Developed funding proposals, maintained donor correspondence and managed donor database.
- Tracked celebrity donor database activity.
8. Softball
Softball refers to a gentler method of questioning rather than forcing an answer out of someone. This could mean the question has an easy answer or that the question was worded in a way that doesn't directly accuse the person of anything.
Here's how media relations assistants use softball:
- Assisted media relations tournament director with operations of 2007 Southeastern Conference Softball Tournament.
- Worked closely with Soccer, Basketball, Volleyball, Baseball, Softball and Wrestling teams in all media relations requirements.
9. Instagram
Here's how media relations assistants use instagram:
- Increased social media presence on Instagram by designing graphic updates and advertising special events for a nonprofit organization.
- Created custom-made Instagram strategy to promote brand awareness.
10. Facebook
Here's how media relations assistants use facebook:
- Increased daily likes of official Facebook page (160k likes) by 300 percent in six months.
- Connected with some of the university s 10,000 alumni using social media, primarily Facebook and LinkedIn.
11. Expense Reports
Here's how media relations assistants use expense reports:
- Processed expense reports, managed the group PR Calendar, and built targeted media lists.
- Handle departmental budget reconciliation, G & A variance reporting and expense reports.
12. Adobe Indesign
Here's how media relations assistants use adobe indesign:
- Updated live scoring social media feeds and game recaps for Men's Tennis program Experienced with editing media guides using Adobe InDesign
- Designed record books, media guides and game-day programs using Adobe InDesign and Photoshop.
13. Feature Stories
Here's how media relations assistants use feature stories:
- Created and revised feature stories, recaps, and other relevant information for a variety of athletic events.
- Assisted full-time assistant directors with tasks that included writing game notes, feature stories and constructing media guides.
14. Travel Arrangements
Here's how media relations assistants use travel arrangements:
- Managed executive calendars and scheduled appointments, meetings, and travel arrangements.
- Facilitated travel arrangements by preparing itineraries for department staff and AMA trustees.
15. Event Planning
Here's how media relations assistants use event planning:
- Facilitated communication between client and strategic partners through meetings and event planning.
- Provided event planning, coordination and management to alumni association.
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What skills help Media Relations Assistants find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What technical skills for a media relations assistant stand out to employers?
Erica Bondarev Rapach
Adjunct Professorial Lecturer, American University
Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!
What soft skills should all media relations assistants possess?
Dr. Jeffrey Layne Blevins Ph.D.
Professor & Head, University of Cincinnati
All journalists need a healthy sense of assertiveness. They need to be go-getters and self-starters who can self-manage. Because of the remote nature of a lot of work right now, not just journalistic practice, you're not going to have an editor or supervisor hanging over your shoulder and micro-managing your work. You need to be independent. And for that matter, journalism graduates are well positioned. They have to think critically, be able to analyze and contextualize rapidly developing phenomenon and communicate quickly and effectively to a general audience.
Do you want to know more?
Read more about what experts have to say about media relations assistantList of media relations assistant skills to add to your resume
The most important skills for a media relations assistant resume and required skills for a media relations assistant to have include:
- Press Releases
- Athletics Website
- Press Conferences
- Alumni Events
- NCAA
- Donor Database
- Softball
- Expense Reports
- Adobe Indesign
- Feature Stories
- Travel Arrangements
- Event Planning
- Soccer
- Adobe Photoshop
- Game Programs
- Athletic Events
- Administrative Tasks
- Photo Shoots
- Biographies
- Proofread
- HTML
- Writing Press Releases
- Game Recaps
- Championship
- Promotional Materials
- PowerPoint
- Conference Calls
- News Clips
- YouTube
- Clips
- VIP
- Statistical Data
- News Articles
- Community Relations
- Game Stories
- Football Games
- News Stories
- Basketball Games
- NFL
- Pr Campaigns
- IR
- NBA
- Web Content
- Press Kits
- Collating
Updated January 8, 2025
Updated January 8, 2025