In today's digital age, the Media Relations Director is at the forefront of brand management and engagement with a company's audience. This is a position worth looking into if you're looking to help your company strike out against the competition.
This position wears many marketing hats, with the ability to organize, develop and regularly increase the efficiency of many tasks. Press release creation, audience spokesperson, risk management, and internal communications are just a few of the common responsibilities a Media Relations Director has. You'll also be coordinating with many of the managers and directors from other teams within the company to have a constant flow of updated knowledge on the company's projects and achievements.
Most Media Relations Directors hold a bachelor's degree in marketing, communications, or business. Having experience in journalism or audience analysis is beneficial when applying for this position, as companies are looking for talented market researchers. This is generally a full-time position with a high possibility of early mornings or long nights. When it comes to annual salary, a Media Relations Director can make anywhere between $48,000 to $148,000 a year.
There is more than meets the eye when it comes to being a media relations director. For example, did you know that they make an average of $42.69 an hour? That's $88,800 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.
There are certain skills that many media relations directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and organizational skills.
When it comes to the most important skills required to be a media relations director, we found that a lot of resumes listed 13.4% of media relations directors included web content, while 8.5% of resumes included press releases, and 8.1% of resumes included spokesperson. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the media relations director job title. But what industry to start with? Most media relations directors actually find jobs in the education and non profits industries.
If you're interested in becoming a media relations director, one of the first things to consider is how much education you need. We've determined that 79.9% of media relations directors have a bachelor's degree. In terms of higher education levels, we found that 9.9% of media relations directors have master's degrees. Even though most media relations directors have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a media relations director. When we researched the most common majors for a media relations director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on media relations director resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a media relations director. In fact, many media relations director jobs require experience in a role such as reporter. Meanwhile, many media relations directors also have previous career experience in roles such as communications director or account executive.