Find The Best Media Relations Director Jobs For You

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Average Salary
$88,800
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
22,589
Job Openings

Media Relations Director Careers

In today's digital age, the Media Relations Director is at the forefront of brand management and engagement with a company's audience. This is a position worth looking into if you're looking to help your company strike out against the competition.

This position wears many marketing hats, with the ability to organize, develop and regularly increase the efficiency of many tasks. Press release creation, audience spokesperson, risk management, and internal communications are just a few of the common responsibilities a Media Relations Director has. You'll also be coordinating with many of the managers and directors from other teams within the company to have a constant flow of updated knowledge on the company's projects and achievements.

Most Media Relations Directors hold a bachelor's degree in marketing, communications, or business. Having experience in journalism or audience analysis is beneficial when applying for this position, as companies are looking for talented market researchers. This is generally a full-time position with a high possibility of early mornings or long nights. When it comes to annual salary, a Media Relations Director can make anywhere between $48,000 to $148,000 a year.

There is more than meets the eye when it comes to being a media relations director. For example, did you know that they make an average of $42.69 an hour? That's $88,800 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.

What Does a Media Relations Director Do

There are certain skills that many media relations directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and organizational skills.

When it comes to the most important skills required to be a media relations director, we found that a lot of resumes listed 13.4% of media relations directors included web content, while 8.5% of resumes included press releases, and 8.1% of resumes included spokesperson. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the media relations director job title. But what industry to start with? Most media relations directors actually find jobs in the education and non profits industries.

How To Become a Media Relations Director

If you're interested in becoming a media relations director, one of the first things to consider is how much education you need. We've determined that 79.9% of media relations directors have a bachelor's degree. In terms of higher education levels, we found that 9.9% of media relations directors have master's degrees. Even though most media relations directors have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a media relations director. When we researched the most common majors for a media relations director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on media relations director resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a media relations director. In fact, many media relations director jobs require experience in a role such as reporter. Meanwhile, many media relations directors also have previous career experience in roles such as communications director or account executive.

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Average Salary
$88,800
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
22,589
Job Openings

Media Relations Director Career Paths

Top Careers Before Media Relations Director

Reporter
12.6 %

Top Careers After Media Relations Director

Media Relations Director Jobs You Might Like

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Average Salary for a Media Relations Director

Media Relations Directors in America make an average salary of $88,800 per year or $43 per hour. The top 10 percent makes over $145,000 per year, while the bottom 10 percent under $54,000 per year.
Average Salary
$88,800
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
New York, NY
Salary Range86k - 177k$124k$123,938
Grand Forks, ND
Salary Range64k - 127k$91k$90,619
Saint Paul, MN
Salary Range57k - 116k$82k$81,997
Los Angeles, CA
Salary Range51k - 110k$76k$75,744
Houston, TX
Salary Range51k - 109k$75k$75,495
$51k
$177k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Director of Media & Public Relations
Director of Media & Public Relations
ACLU of Missouri
ACLU of Missouri
01/22/2021
01/22/2021
$93,00001/22/2021
$93,000
Media Relations Director
Media Relations Director
American Friends Service Committee
American Friends Service Committee
10/14/2020
10/14/2020
$62,26510/14/2020
$62,265
Director, Media Relations (Pitching)
Director, Media Relations (Pitching)
University of California
University of California
07/13/2020
07/13/2020
$68,30407/13/2020
$68,304
Director, Media Relations
Director, Media Relations
Miami Dade College
Miami Dade College
04/24/2020
04/24/2020
$72,58804/24/2020
$72,588
Director of Science Communication and Media Relations
Director of Science Communication and Media Relations
Columbia University
Columbia University
04/01/2020
04/01/2020
$120,00004/01/2020
$120,000
See More Recent Salaries

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Media Relations Director Demographics

Gender

male

58.2 %

female

38.2 %

unknown

3.6 %

Ethnicity

White

75.8 %

Hispanic or Latino

9.5 %

Black or African American

8.3 %

Foreign Languages Spoken

Spanish

42.9 %

French

20.0 %

Arabic

10.0 %
See More Demographics

Media Relations Director Education

Majors

Degrees

Bachelors

79.9 %

Masters

9.9 %

Certificate

4.8 %

Top Colleges for Media Relations Directors

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

3. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

6. New York University

New York, NY • Private

In-State Tuition
$51,828
Enrollment
26,339

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Harvard University

Cambridge, MA • Private

In-State Tuition
$50,420
Enrollment
7,582

9. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-State Tuition
$15,094
Enrollment
32,974

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info

Online Courses For Media Relations Director That You May Like

Public Relations: Media Crisis Communications
udemy
4.5
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Public Relations: You can shape and control your media messages at the worst possible times...

Press Coverage, Publicity & Public Relations For Branding
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4.4
(341)

Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP...

Communication Fundamentals: How To Communicate Better
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Top Skills For a Media Relations Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.4% of media relations directors listed web content on their resume, but soft skills such as communication skills and leadership skills are important as well.

Best States For a Media Relations Director

Some places are better than others when it comes to starting a career as a media relations director. The best states for people in this position are New York, New Jersey, Washington, and Pennsylvania. Media relations directors make the most in New York with an average salary of $118,361. Whereas in New Jersey and Washington, they would average $101,580 and $97,081, respectively. While media relations directors would only make an average of $97,005 in Pennsylvania, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Media Relations Director Jobs:
1,161
Highest 10% Earn:
$207,000
Location Quotient:
1.67
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. District of Columbia

Total Media Relations Director Jobs:
287
Highest 10% Earn:
$182,000
Location Quotient:
3.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Illinois

Total Media Relations Director Jobs:
649
Highest 10% Earn:
$175,000
Location Quotient:
1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Media Relations Director Employers

1. University of California Press
4.3
Avg. Salary: 
$67,281
Media Relations Directors Hired: 
8+
2. Pfizer
4.7
Avg. Salary: 
$131,561
Media Relations Directors Hired: 
8+
3. American Cancer Society
4.4
Avg. Salary: 
$79,987
Media Relations Directors Hired: 
5+
4. Texas A&M University Corpus Christi
4.1
Avg. Salary: 
$79,498
Media Relations Directors Hired: 
4+
5. University of Oklahoma
4.6
Avg. Salary: 
$67,958
Media Relations Directors Hired: 
4+
6. BAE Systems
4.8
Avg. Salary: 
$96,633
Media Relations Directors Hired: 
4+

Media Relations Director Videos

Updated October 2, 2020