0 selections
0 selections

In today's digital age, the Media Relations Director is at the forefront of brand management and engagement with a company's audience. This is a position worth looking into if you're looking to help your company strike out against the competition.

This position wears many marketing hats, with the ability to organize, develop and regularly increase the efficiency of many tasks. Press release creation, audience spokesperson, risk management, and internal communications are just a few of the common responsibilities a Media Relations Director has. You'll also be coordinating with many of the managers and directors from other teams within the company to have a constant flow of updated knowledge on the company's projects and achievements.

Most Media Relations Directors hold a bachelor's degree in marketing, communications, or business. Having experience in journalism or audience analysis is beneficial when applying for this position, as companies are looking for talented market researchers. This is generally a full-time position with a high possibility of early mornings or long nights. When it comes to annual salary, a Media Relations Director can make anywhere between $48,000 to $148,000 a year.

There is more than meets the eye when it comes to being a media relations director. For example, did you know that they make an average of $53.55 an hour? That's $111,389 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.

What Does a Media Relations Director Do

There are certain skills that many media relations directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and organizational skills.

Learn more about what a Media Relations Director does

How To Become a Media Relations Director

If you're interested in becoming a media relations director, one of the first things to consider is how much education you need. We've determined that 83.7% of media relations directors have a bachelor's degree. In terms of higher education levels, we found that 10.3% of media relations directors have master's degrees. Even though most media relations directors have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a media relations director. When we researched the most common majors for a media relations director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on media relations director resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a media relations director. In fact, many media relations director jobs require experience in a role such as reporter. Meanwhile, many media relations directors also have previous career experience in roles such as communications director or account executive.

Media Relations Director Career Paths

Average Salary for a Media Relations Director

Media Relations Directors in America make an average salary of $111,389 per year or $54 per hour. The top 10 percent makes over $177,000 per year, while the bottom 10 percent under $70,000 per year.
Average Media Relations Director Salary
$111,389 Yearly
$53.55 hourly
$70,000
10 %
$111,000
Median
$177,000
90 %

What Am I Worth?

0 selections
0 selections
salary-calculator

Media Relations Director Education

Media Relations Director Majors

Media Relations Director Degrees

Bachelors

83.7 %

Masters

10.3 %

Associate

3.9 %

Top Colleges for Media Relations Directors

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

3. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

6. New York University

New York, NY • Private

In-State Tuition
$51,828
Enrollment
26,339

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Harvard University

Cambridge, MA • Private

In-State Tuition
$50,420
Enrollment
7,582

9. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-State Tuition
$15,094
Enrollment
32,974

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

Top Skills For a Media Relations Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.4% of media relations directors listed web content on their resume, but soft skills such as communication skills and leadership skills are important as well.

Choose From 10+ Customizable Media Relations Director Resume templates

Zippia allows you to choose from different easy-to-use Media Relations Director templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Media Relations Director resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume
Media Relations Director Resume

Media Relations Director Demographics

Media Relations Director Gender Distribution

Male
Male
61%
Female
Female
39%

After extensive research and analysis, Zippia's data science team found that:

  • Among media relations directors, 38.8% of them are women, while 61.2% are men.

  • The most common race/ethnicity among media relations directors is White, which makes up 78.7% of all media relations directors.

  • The most common foreign language among media relations directors is Spanish at 42.9%.

Online Courses For Media Relations Director That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Public Relations: Media Crisis Communications
udemy
4.5
(805)

Public Relations: You can shape and control your media messages at the worst possible times...

Communication Skills - Learn How To Communicate Effectively
udemy
4.6
(447)

Learn high impact communication skills for emails, group messaging, online meetings, social media & verbal communication...

Introduction to Public Relations and the Media
coursera

This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company's reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan...

Show More Media Relations Director Courses
Job type you want
Full Time
Part Time
Internship
Temporary

Best States For a Media Relations Director

Some places are better than others when it comes to starting a career as a media relations director. The best states for people in this position are Washington, Nevada, Pennsylvania, and New York. Media relations directors make the most in Washington with an average salary of $148,879. Whereas in Nevada and Pennsylvania, they would average $141,368 and $139,008, respectively. While media relations directors would only make an average of $136,761 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Media Relations Director Jobs:
94
Highest 10% Earn:
$202,000
Location Quotient:
1.38 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Media Relations Director Jobs:
1,161
Highest 10% Earn:
$204,000
Location Quotient:
1.67 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Washington

Total Media Relations Director Jobs:
370
Highest 10% Earn:
$213,000
Location Quotient:
0.93 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Media Relations Directors

How Do Media Relations Director Rate Their Jobs?

Working as a Media Relations Director? Share your experience anonymously.
Do you work as a Media Relations Director?
Rate how you like work as Media Relations Director. It's anonymous and will only take a minute.

Top Media Relations Director Employers

Most Common Employers For Media Relations Director

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Pfizer$131,172$63.068
2AT&T$119,128$57.273
3BAE Systems$115,686$55.624
4iCare$114,196$54.902
5Lone Star Analysis$111,389$53.553
6USAF Police Alumni Association$111,389$53.553
7The Leadership Conference on Civil and Human Rights$111,389$53.552
8Ferro$102,587$49.323
9World Vision U.S.$100,333$48.242
10American Cancer Society$99,217$47.705

Media Relations Director Videos