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Become A Media Relations Manager

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Working As A Media Relations Manager

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $140,590

    Average Salary

What Does A Media Relations Manager Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Media Relations Manager

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Media Relations Manager jobs

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Media Relations Manager Career Paths

Media Relations Manager
Communications Specialist Marketing Communications Manager
Brand Marketing Manager
7 Yearsyrs
Public Relations Manager Communications Manager
Communications Director
7 Yearsyrs
Communications Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Consultant Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Communications Specialist Public Relations Manager
Director Of Publications Marketing
6 Yearsyrs
Marketing Director
Executive Director, Marketing
10 Yearsyrs
Marketing Director Managing Director
Head Of Marketing
6 Yearsyrs
Writer And Editor Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Senior Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Communications Manager Marketing Manager
Marketing Director
7 Yearsyrs
Project Manager Senior Product Manager
Marketing Lead
6 Yearsyrs
Communications Director Marketing Consultant
Marketing Manager
6 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Marketing Program Manager
7 Yearsyrs
Communications Consultant Marketing And Communication Consultant
Marketing Strategist
6 Yearsyrs
Public Relations Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Communications Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Senior Manager Vice President, Business Development
Senior Vice President Of Marketing
12 Yearsyrs
Marketing Manager Communications Director
Vice President Of Communication
5 Yearsyrs
Marketing Communications Manager Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Media Director 3.4 years
Public Relations 2.6 years
Media Manager 2.5 years
Top Employers Before
Internship 10.4%
Reporter 7.6%
Editor 5.0%
Top Employers After
Editor 3.9%
Consultant 3.7%
Internship 3.1%

Media Relations Manager Demographics

Gender

Female

56.0%

Male

42.3%

Unknown

1.6%
Ethnicity

White

82.5%

Hispanic or Latino

9.0%

Asian

6.3%

Unknown

1.6%

Black or African American

0.7%
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Languages Spoken

Spanish

40.2%

French

19.6%

Italian

8.2%

German

7.2%

Chinese

4.1%

Mandarin

4.1%

Portuguese

2.1%

Russian

2.1%

Korean

2.1%

Indonesian

1.0%

Javanese

1.0%

Hebrew

1.0%

Greek

1.0%

Dutch

1.0%

Armenian

1.0%

Hindi

1.0%

Tagalog

1.0%

Cantonese

1.0%

Arabic

1.0%
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Media Relations Manager Education

Schools

Michigan State University

7.8%

New York University

7.2%

Northwestern University

6.7%

Syracuse University

6.1%

Boston University

5.6%

University of Maryland - College Park

5.0%

University of Texas at Austin

5.0%

University of Central Florida

5.0%

Liberty University

5.0%

Towson University

5.0%

University of North Carolina at Chapel Hill

5.0%

University of Alabama

4.4%

Saint John's University - New York

4.4%

University of Connecticut

4.4%

University of Rhode Island

3.9%

Texas A&M University

3.9%

San Diego State University

3.9%

Howard University

3.9%

Emerson College

3.9%

University of Missouri - Columbia

3.9%
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Majors

Communication

22.1%

Journalism

17.0%

Business

9.9%

Public Relations

8.4%

Marketing

7.3%

English

5.8%

Kinesiology

4.4%

Management

4.1%

Political Science

4.1%

Journalism And Mass Communications

2.2%

International Relations

1.9%

Agricultural Public Services

1.8%

Writing

1.8%

Education

1.4%

Liberal Arts

1.4%

Psychology

1.4%

Audiovisual Communications Technologies

1.3%

Business Communications

1.3%

History

1.2%

Fine Arts

1.1%
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Degrees

Bachelors

58.9%

Masters

24.9%

Other

10.6%

Certificate

2.5%

Associate

1.8%

Doctorate

1.1%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Media Relations Manager Salaries

Job Title Company Location Start Date Salary
Head, Communications & Media Relations Khan Academy, Inc. Mountain View, CA Jun 16, 2014 $138,000
Manager-People Relations-Americas/Pacific Qantas Airways Ltd. Los Angeles, CA Nov 01, 2011 $137,842
Manager-People Relations-Americas/Pacific Qantas Airways Ltd. Los Angeles, CA Oct 14, 2011 $137,842
Media Relations Manager Interactive Brokers LLC Greenwich, CT May 28, 2009 $135,000 -
$145,000
Media/Analyst Relations Manager Hewlett Packard Company Cupertino, CA Oct 19, 2009 $115,000 -
$160,000
Publisher Relations Manager Chartboost, Inc. San Francisco, CA Aug 27, 2012 $105,000
Manager Media Relations Virgin America Inc. Burlingame, CA Feb 05, 2016 $102,398 -
$120,000
Publisher Relations Manager Chartboost, Inc. San Francisco, CA Aug 20, 2012 $100,000
Marketing & Media Relations Manager SCT Performance LLC Longwood, FL Sep 23, 2011 $90,000
Manager Media Relations Virgin America Inc. Burlingame, CA Jun 23, 2014 $87,735 -
$108,659
Media Relations Manager Greenpeace, Inc. Washington, DC Apr 15, 2010 $86,000
Media Relations Mediamath, Inc. San Francisco, CA Sep 08, 2015 $75,000 -
$95,000
Media Relations Manager Attention Partners LLC New York, NY May 01, 2010 $75,000
Media Relations Manager Attention Partners LLC New York, NY May 17, 2010 $75,000
Media Relations Manager Richemont North America, Inc. New York, NY Sep 01, 2012 $70,000
Manager, Multilateral Relations Conservation International Arlington, VA Feb 28, 2011 $69,700
Media Analyst Relations Manager Hewlett-Packard Company Cupertino, CA Nov 01, 2012 $65,957 -
$87,404
Media Relations and Logistics Manager ZOOX Inc. Stanford, CA Nov 01, 2014 $65,000

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Top Skills for A Media Relations Manager

PressReleasesWebContentTwitterFacebookCrisisCommunicationsPressConferencesNewsReleasesFinancialCommunicationsStrategiesCNNSpecialEventsBusinessDevelopmentCommunityRelationsStreetJournalCommunicationPlansInternalCommunicationsCustomerServiceKeyMessagesTradeShowsFactSheets

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Top Media Relations Manager Skills

  1. Press Releases
  2. Web Content
  3. Twitter
You can check out examples of real life uses of top skills on resumes here:
  • Served as primary media contact for the record company and its artists, Constructed press releases and promotional material.
  • Created and uploaded new web content using HTML and content management system.
  • Trained 100-plus faculty and staff on Facebook and Twitter.
  • Created and maintained the school s official Facebook page.
  • Developed crisis communications protocol and managed response team.

Top Media Relations Manager Employers

Media Relations Manager Videos

A Day In The Life: Marketing Manager

A Day in the Life - Public Relations Manager

Careers in Tourism - Gillian Culhane, Press and Media Relations Manager at Aer Lingus

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