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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Head, Communications & Media Relations||Khan Academy, Inc.||Mountain View, CA||Jun 16, 2014||$138,000|
|Manager-People Relations-Americas/Pacific||Qantas Airways Ltd.||Los Angeles, CA||Nov 01, 2011||$137,842|
|Manager-People Relations-Americas/Pacific||Qantas Airways Ltd.||Los Angeles, CA||Oct 14, 2011||$137,842|
|Media Relations Manager||Interactive Brokers LLC||Greenwich, CT||May 28, 2009||$135,000 -
|SVP; Media Relations MGR||Bank of America N.A.||New York, NY||Oct 13, 2014||$127,754 -
|Media/Analyst Relations Manager||Hewlett Packard Company||Cupertino, CA||Oct 19, 2009||$115,000 -
|Publisher Relations Manager||Chartboost, Inc.||San Francisco, CA||Aug 27, 2012||$105,000|
|Manager Media Relations||Virgin America Inc.||Burlingame, CA||Feb 05, 2016||$102,398 -
|Publisher Relations Manager||Chartboost, Inc.||San Francisco, CA||Aug 20, 2012||$100,000|
|Marketing & Media Relations Manager||SCT Performance LLC||Longwood, FL||Sep 23, 2011||$90,000|
|Manager Media Relations||Virgin America Inc.||Burlingame, CA||Jun 23, 2014||$87,735 -
|Media Relations Manager||Greenpeace, Inc.||Washington, DC||Apr 15, 2010||$86,000|
|Media Relations||Mediamath, Inc.||San Francisco, CA||Sep 08, 2015||$75,000 -
|Media Relations Manager||Attention Partners LLC||New York, NY||May 01, 2010||$75,000|
|Media Relations Strategist||The Trustees of Princeton University||Princeton, NJ||Jan 11, 2016||$70,000|
|Media Relations Manager||Richemont North America, Inc.||New York, NY||Sep 01, 2012||$70,000|
|Manager, Multilateral Relations||Conservation International||Arlington, VA||Feb 28, 2011||$69,700|
|Media Analyst Relations Manager||Hewlett-Packard Company||Cupertino, CA||Nov 01, 2012||$65,957 -
|Media Relations and Logistics Manager||ZOOX Inc.||Stanford, CA||Nov 01, 2014||$65,000|
|Media Relations Manager||Refugees International||Washington, DC||Feb 01, 2011||$60,000 -
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