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Become A Media Relations Manager

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Working As A Media Relations Manager

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $140,590

    Average Salary

What Does A Media Relations Manager Do At Kaiser Permanente

* Handle a full range of media relations tasks in an independent and autonomous manner.
* Organize project elements, collect information, set timelines for completion of required tasks and see projects through to completion.
* Work with the EACB team to identify the people, themes, angles, and stories for media promotion.
* Manage incoming media inquiries, interviews, stories, and speaking requests and manage scheduling and staffing of interviews.
* Create/update talking points, Q&A, fact sheets, toolkits, and spokesperson briefing documents.
* Maintain speakers bureau/SME database using Salesforce and other collaborative tools.
* Identify proactive opportunities, including media and conferences / speaking events.
* Use digital monitoring tools and market research to support PR activities.
* Use social media channels to amplify PR activities, and deliver digital pushes to support key announcements.
* Act as point of contact with outside vendors/stakeholders/agencies as needed.
* As part of the EACB team, help identify and rapidly develop creative content for web, internal and external audiences, including written and video physician stories and perspectives that differentiate Permanente Medicine in an increasingly crowded marketplace

What Does A Media Relations Manager Do At Glaxosmithkline

* Job Description Summary
* Job Family
* Pricing/Reimbursement: Development of strategic pricing capability and reimbursement terms addressing reputational issues, affordability, flexible and value-based pricing.
* Build innovative pricing and reimbursement models to support contract development.
* Job Family Group
* Marketing: Markets the organisation’s products.
* Designs, develops and implements communication programs to advertise the organisation’s products using media (TV, radio, print, direct mail, the Internet), events, and sales promotions.
* Develops and evaluates pricing strategies and structures.
* Job Description-
* Why You

What Does A Media Relations Manager Do At Glaxosmithkline

* The Payer Relations Manager (PRM) is responsible for educating healthcare professionals about important product reimbursement information and processes as well as helping providers understand GSK Access Support Services that may be available to help appropriate patients access GSK specialty medicines.
* PRMs are responsible for educating providers on key payer policies related to GSK specialty products and work to communicate impact of these payer policies on payer access back to the Payer Specialty Account Managers.
* This role reports into a Director of Payer relations.
* Qualified candidates must possess a solid track record of success working in a matrix environment and must demonstrate effective leadership of non-direct reports.
* PRMs routinely interface with Payer Specialty Account Managers (SAMs), Specialty Account Directors that interface with Specialty Pharmacies (SCADs) and Specialty Brand Field Sales teams.
* Why You

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How To Become A Media Relations Manager

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.


For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Media Relations Manager jobs

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Media Relations Manager Career Paths

Media Relations Manager
Communications Specialist Marketing Communications Manager
Brand Marketing Manager
7 Yearsyrs
Public Relations Manager Communications Manager
Communications Director
7 Yearsyrs
Communications Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Consultant Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Communications Specialist Public Relations Manager
Director Of Publications Marketing
6 Yearsyrs
Marketing Director
Executive Director, Marketing
10 Yearsyrs
Marketing Director Managing Director
Head Of Marketing
6 Yearsyrs
Writer And Editor Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Senior Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Communications Manager Marketing Manager
Marketing Director
7 Yearsyrs
Project Manager Senior Product Manager
Marketing Lead
6 Yearsyrs
Communications Director Marketing Consultant
Marketing Manager
6 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Marketing Program Manager
7 Yearsyrs
Communications Consultant Marketing And Communication Consultant
Marketing Strategist
6 Yearsyrs
Public Relations Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Communications Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Senior Manager Vice President, Business Development
Senior Vice President Of Marketing
12 Yearsyrs
Marketing Manager Communications Director
Vice President Of Communication
5 Yearsyrs
Marketing Communications Manager Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
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Media Relations Manager Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • German

  • Chinese

  • Mandarin

  • Portuguese

  • Russian

  • Korean

  • Indonesian

  • Javanese

  • Hebrew

  • Greek

  • Dutch

  • Armenian

  • Hindi

  • Tagalog

  • Cantonese

  • Arabic

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Media Relations Manager

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Media Relations Manager Education

Media Relations Manager

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Real Media Relations Manager Salaries

Job Title Company Location Start Date Salary
Head, Communications & Media Relations Khan Academy, Inc. Mountain View, CA Jun 16, 2014 $138,000
Manager-People Relations-Americas/Pacific Qantas Airways Ltd. Los Angeles, CA Nov 01, 2011 $137,842
Manager-People Relations-Americas/Pacific Qantas Airways Ltd. Los Angeles, CA Oct 14, 2011 $137,842
Media Relations Manager Interactive Brokers LLC Greenwich, CT May 28, 2009 $135,000 -
SVP; Media Relations MGR Bank of America N.A. New York, NY Oct 13, 2014 $127,754 -
Media/Analyst Relations Manager Hewlett Packard Company Cupertino, CA Oct 19, 2009 $115,000 -
Publisher Relations Manager Chartboost, Inc. San Francisco, CA Aug 27, 2012 $105,000
Manager Media Relations Virgin America Inc. Burlingame, CA Feb 05, 2016 $102,398 -
Publisher Relations Manager Chartboost, Inc. San Francisco, CA Aug 20, 2012 $100,000
Marketing & Media Relations Manager SCT Performance LLC Longwood, FL Sep 23, 2011 $90,000
Manager Media Relations Virgin America Inc. Burlingame, CA Jun 23, 2014 $87,735 -
Media Relations Manager Greenpeace, Inc. Washington, DC Apr 15, 2010 $86,000
Media Relations Mediamath, Inc. San Francisco, CA Sep 08, 2015 $75,000 -
Media Relations Manager Attention Partners LLC New York, NY May 01, 2010 $75,000
Media Relations Strategist The Trustees of Princeton University Princeton, NJ Jan 11, 2016 $70,000
Media Relations Manager Richemont North America, Inc. New York, NY Sep 01, 2012 $70,000
Manager, Multilateral Relations Conservation International Arlington, VA Feb 28, 2011 $69,700
Media Analyst Relations Manager Hewlett-Packard Company Cupertino, CA Nov 01, 2012 $65,957 -
Media Relations and Logistics Manager ZOOX Inc. Stanford, CA Nov 01, 2014 $65,000
Media Relations Manager Refugees International Washington, DC Feb 01, 2011 $60,000 -

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Top Skills for A Media Relations Manager


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Top Media Relations Manager Skills

  1. Press Releases
  2. Web Content
  3. Twitter
You can check out examples of real life uses of top skills on resumes here:
  • Served as primary media contact for the record company and its artists, Constructed press releases and promotional material.
  • Created and uploaded new web content using HTML and content management system.
  • Trained 100-plus faculty and staff on Facebook and Twitter.
  • Created and maintained the school s official Facebook page.
  • Developed crisis communications protocol and managed response team.

Top Media Relations Manager Employers

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