Media relations manager skills for your resume and career

First and foremost, the ability to tell a story. Does your cover letter convey who you are and the major milestones of your life and career in logical, chronological order? Each and every bullet point in the experience section of the resume should tell specific stories of what you contributed to the business/cause, the results of your efforts (quantitative and qualitative results are key!), and the growth you enjoyed (were you promoted? given increasing responsibilities?). Every point should be considered a stand-alone story, conveying a message you intentionally want to convey about yourself.

Second, find ways to demonstrate you understand the value of networking. One way is to have a section on professional affiliations (like PRSA or PCC), pre-professional affiliations if just starting out your career (PRSSA or PRSA YPN), or reference networking events or conferences you've attended.

Third, since you are constantly swinging across various industries throughout your career, being interested in many topics, issues and industries are key. Can you show you are open to change and have a wide array of interests and passions? Also, if you have causes or issues you are passionate about, make sure you share them on the resume and/or in the interview. Take any chance to show who you are as a person and what makes you tick. Authenticity is key.

Lastly, as PR is a creative field and you need an open mind to solve your client's most pressing problems, you'll want to demonstrate that you value iteration as a core principle ("Yes, and..." in improv terms). You can show this either by the extracurricular section of your resume, through examples in your experience section, or even in the interview itself.

Technical skills for communication officers include using social media platforms, using digital media software to create graphic, video, and audio content, understanding and doing some basic coding. Understanding the use of metadata tagging, social media marketing techniques, and database design and how those structures work can be assets.

Rapid and changing from competitors who offer advanced textual intelligence systems to track brands, employees, competitors, public figures, customers, and more.

The ability to gather information through multiple methods and distill it, verify it, write about it, and communicate about it through various media and means.

Certainly, the technological skills needed in the present include expertise with managing work expectations through virtual platforms such as Microsoft Teams and Zoom. Given that new employees may need to work from home for several more months, self-motivation will be an important asset. Finally, given that distance work has now been a major form of employment for nearly a year, businesses will be needing to re-evaluate how work is done. There has certainly been a shift in how work is done, and many employees will have found that they may be even more productive from home. Employers will need to reconsider the importance of business sites and locations of their employees. They will need to be flexible in their thinking to consider arrangements in which their employees will be most productive.