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Become A Media Relations Specialist

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Working As A Media Relations Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $43,909

    Average Salary

What Does A Media Relations Specialist Do At Appalachian State University

* The Media Relations Specialist is responsible for sharing the mission and strategic directions of the university.
* Duties include:
* Serves as the lead member of the emergency communications response team, and as such facilitates emergency, crisis and critical communications, including weather communications, arranges coverage for emergency communications during major university events (including home football games), and participates in university’s Emergency Management Task Force.
* Conducts emergency education and training exercises for University Communications, and serves as the key point of contact for Department of Environmental Health, Safety, and Emergency Management staff; manages crisis and critical communications planning for University Communications.
* Supervises one employee who assists with crisis and critical communications planning.
* Facilitates requests for media interviews; identifies content experts and designates spokespersons, coordinates responses to media and public information requests with Director of University Communications.
* Writes news releases as needed.
* Informs local and national audiences as well as the campus community about noteworthy university-related accolades and accomplishments.
* Develops and promotes stories which highlight Appalachian State University’s outstanding faculty, students, staff, learning environment, and research for print, broadcast and online outlets

What Does A Media Relations Specialist Do At Textron

* Support our talent acquisition strategy through marketing efforts and consistency in our brand messaging
* Lead on-campus teams, acting as the operations lead for a select number of Textron’s U
* S. National Schools
* Maintain strong relationships with business units, councils, and U
* S. National School Team champions
* Manage the administration of U
* S. National School engagement and recruiting plans:
* Ensure consistent and clear communications to the U
* S. National Schools and the enterprise
* Track university recruiting metrics for all university hiring metrics to determine return on investment from selected schools
* Coordinate all on-campus activities, such as career fairs, interviews, project sponsorships, student organization events, etc.
* Partner with team of talent acquisition specialists to ensure a consistent and positive candidateexperience
* Benchmark against other companies to remain competitive and hire the best talent
* Manage social media presence, monitor career sites, and refresh content as appropriate to continually increase user penetration
* Special projects as needed
* Open to future career development opportunities within Textron business unit locations
* Travel approximately 25%
* Protect and maintain the privacy of employee personnel records including, but not limited to, personal and compensation information about employees.
* Qualifications

What Does A Media Relations Specialist Do At Western and Southern Financial Group

* Writes and coordinates multiple strategic corporate, media relations, employee and financial communications projects from concept development through completion.
* Provides support for marketing initiatives at the corporate as well as the business unit level.
* Provides copywriting services and executes special projects.
* May serve as project leader as needed.
* Possesses good understanding of digital and social media communications, and supports the company’s digital activities for both internal and external audiences.
* Works with minimal supervision, makes needed decisions and updates manager on a regular basis.
* Position Responsibilities:
* Plans, researches, interviews and drafts copy for corporate and business units’ communications projects.
* Participates in meetings with senior officers and other executives to identify key messages and solicit input and/or approval, and provides copywriting and editing services to Western & Southern’s and business units’ projects and media activities.
* Researches, writes, edits, coordinates review and approval process, and distributes news releases.
* Develops local, state, regional, industry and national media lists, and establishes relationships with key members of the media.
* Develops requirements, timelines and documentation for projects and creates project estimates based on requirements and resources.
* Ensures that corporate standards and methodologies are utilized.
* Executes existing financial communications, which may include subsidiary annual reports, product marketing literature, brochures and other strategic communications.
* Works with management and shared services (examples, Public Relations, Human Resources, Benefits, etc.) to provide communications support, from creating communications plans, including media, to drafting and coordinating successful completion of such projects.
* Serves on Western & Southern-wide and intra-department committees as assigned and takes ownership of committee’s communications needs.
* Works with a variety of Corporate Communications’ team members on special projects to ensure that proper message tracks are communicated to internal and external audiences.
* Coordinates local, industry and national media relations activities to ensure that strategic message tracks appear in targeted placements.
* Performs other duties as assigned by management.
* Selection Criteria:
* Demonstrated verbal and written communication skills required to develop appropriate business communications to all levels of internal and external audiences. (Candidates will be expected to provide samples of original written work.)
* Proven project management skills required to manage complex communications issues from various executive levels to diverse internal and external audiences.
* Demonstrated understanding of strategic communications, such as product development, product and issue positioning, and stakeholder communications.
* Proven understanding of the needs of internal and external audiences, including associates, retirees, media and vendors.
* Proven ability to work independently, set priorities and meet deadlines.
* Proven ability to create, implement and evaluate communications strategies.
* Demonstrated ability to maintain confidentiality, especially concerning sensitive issues that could affect Western & Southern and the community.
* Demonstrated excellent interpersonal and customer service skills; ability to interact effectively with and represent the department at all company levels.
* Demonstrated success in managing multiple tasks with varying priorities while meeting deadlines.
* Demonstrated strong organizational and problem-solving skills.
* Proven strong creative conceptual skills.
* Familiarity with Associated Press Stylebook expected.
* Knowledge of financial services, insurance or related industry helpful.
* Work Setting:
* This position works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings

What Does A Media Relations Specialist Do At Yamaha Corporation of America

* Manage day-to-day artist relations activities and communications, making sure Yamaha artists have the tools they need and are receiving the VIP support they expect.
* Seek out new artist related opportunities that build value for the Yamaha brand and deliver credibility to the products we create and bring to the market.
* Develop artist stories and content into compelling material for internal and external distribution including a variety of consumer facing communications such as web, video, PR, social media, etc.
* Act as the primary liaison between Yamaha and artists and coordinate their participation in Nashville regional events and trade shows.
* Grow and maintain a robust and detailed database of artist contacts.
* Build a sense of community amongst the Yamaha artist roster thru artist focused communications, social media, ETC

What Does A Media Relations Specialist Do At Suny Downstate Medical Center

* The Patient Relation Specialist serves as an Ombudsman for our patients and their family.
* This position functions as the mechanism for investigating and responding to patient complaints and grievances.
* Reporting to the AVP for Patient Experience, the Patient Relations Specialist guides leaders and staff in gaining awareness of patient perceptions of the hospital experience and implement effective strategies to improve patient perception of care.
* Primary Responsibilities include:-
* Manages grievance cases from initial contact, through appropriate documentation, investigation, resolution, and response to patient.
* Leads, develops and executives initiatives designed to improve the patients experience including implementation of best practices.
* Advocates for patients and families.
* Collaborates with other departments to identify improvement opportunities that can be used to increase patient satisfaction.
* Tracks concerns and issues, identifies trends and prepares reports for AVP Patient Experience Officer.
* Prepares and monitors budgets, allocates funds and monitors staffing and other expenses to ensure operation within budget.
* Serves as educator for patient rights and service excellence.
* Ensures operating compliance with government and agency regulations

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How To Become A Media Relations Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.


Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.


Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Relations Specialist jobs

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Media Relations Specialist Career Paths

Media Relations Specialist
Public Relations Manager Marketing Communications Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Communications Specialist Communications Manager
Communications Director
7 Yearsyrs
Public Relations Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Writer And Editor Public Affairs Specialist Public Relations
Director Of Publications Marketing
6 Yearsyrs
Account Manager Senior Account Executive Public Relations
Director, Corporate Communications
10 Yearsyrs
Marketing Manager Sales Consultant Marketing Consultant
Head Of Marketing
6 Yearsyrs
Recruiter Senior Account Executive Public Relations
Manager Of Corporate Communications
8 Yearsyrs
Account Manager Account Executive Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Communications Manager Marketing Manager
Marketing Director
7 Yearsyrs
Billing Specialist Project Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Communications Specialist Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Media Relations Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Recruiter Program Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Public Relations Manager Communications Manager Marketing Manager
National Account Manager
8 Yearsyrs
Marketing Manager Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Communications Director Marketing Consultant Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Communications Manager Communications Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Public Relations Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Media Relations Manager Public Relations Manager Communications Director
Vice President Of Communication
5 Yearsyrs
Communications Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Media Relations Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Russian

  • Portuguese

  • Mandarin

  • Chinese

  • Italian

  • Swedish

  • German

  • Hmong

  • Japanese

  • Arabic

  • Turkish

  • Romanian

  • Hindi

  • Azerbaijani

  • Korean

  • Armenian

  • Ojibwe

  • Albanian

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Media Relations Specialist

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Media Relations Specialist Education

Media Relations Specialist

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Real Media Relations Specialist Salaries

Job Title Company Location Start Date Salary
Audience Relations Specialist Sap Global Marketing, Inc. Palo Alto, CA Nov 21, 2016 $136,868 -
Label Relations Specialist Apple Inc. Cupertino, CA Jul 13, 2016 $132,860 -
Media Relations Specialist Intel Corporation Hillsboro, OR May 01, 2016 $98,467 -
Corporate Relations Specialist University of California at Santa Barbara Santa Barbara, CA Oct 20, 2014 $95,636
Corporate Relations Specialist University of California at Santa Barbara Santa Barbara, CA Jan 03, 2014 $95,636
Media Relations Specialist Intel Corporation Hillsboro, OR Aug 24, 2015 $82,618 -
Donor Relations Specialist San Diego Center for Children San Diego, CA Sep 03, 2015 $82,000
International Relations Specialist Liberty World Trade Inc. Farmingdale, NY Apr 29, 2011 $80,933 -
International Relations Specialist Liberty World Trade Inc. Farmingdale, NY Jul 12, 2011 $80,933 -
Shareholder Relations Specialist Citgo Petroleum Corporation Houston, TX Feb 09, 2016 $75,000
Media Relations Specialist Access Now New York, NY Nov 11, 2013 $75,000
Pulic Relations Specialist Hereseas Inc. Arlington, VA May 09, 2016 $72,252
Media Relations Senior Specialist Maxmara USA Inc. New York, NY Jan 10, 2016 $72,000
Vendor Relations Specialist American Airlines, Inc. Fort Worth, TX Mar 07, 2011 $70,201
Pulic Relations Specialist Capital One Construction Group Corp. New York, NY Sep 17, 2013 $50,400
Media Relations Specialist Feit Management Company Hollywood, FL Aug 16, 2013 $50,000
Media Relations Specialist The Ortiz Law Firm, PLLC Irving, TX Dec 15, 2016 $50,000
Media Relations Specialist Feit Management Company Hollywood, FL Sep 20, 2013 $50,000
Spanish Media Relations Specialist The Ortiz Law Firm, PLLC Irving, TX Oct 08, 2016 $49,171
Production & Media Relations Specialist Collective Heritage Institute San Francisco, CA Dec 22, 2016 $48,900
Media Relations Specialist El Venezolano TV Inc. Miami, FL Jan 09, 2016 $48,500
International Media Relations Specialist CJ CGV America La, LLC Los Angeles, CA Oct 01, 2014 $41,761
Media Relations Specialist Criteria Entertainment Inc. Los Angeles, CA Sep 08, 2015 $41,761
Media Relations Specialist Singpoli Capital Corporation Pasadena, CA Sep 10, 2014 $41,761
Media Relations Specialist YMF Carpets, Inc. Los Angeles, CA Nov 10, 2014 $41,761
Media Relations Specialist YMF Carpets, Inc. Santa Monica, CA Sep 04, 2014 $41,761
Media Relations Specialist Talarico Building Service, Inc. Bellmawr, NJ Sep 10, 2012 $41,740
Media Relations Specialist Talarico Building Services, Inc. Bellmawr, NJ Oct 01, 2012 $41,740
Media Relations Specialist Adwell Communications, Inc. Los Angeles, CA Sep 17, 2013 $41,740

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Top Skills for A Media Relations Specialist


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Top Media Relations Specialist Skills

  1. Customer Service Skills
  2. Web Content
  3. New Vendors
You can check out examples of real life uses of top skills on resumes here:
  • Oversee communications including emails, publications, web content, social media.
  • Negotiated fees to ensure new vendors are competitive with those currently on the panel.
  • Draft original content for publication in local and regional print publications; including press releases, feature stories and photography.
  • Communicate with American Society members regarding different cancer related issues and to renew their financial support.
  • Solicit financial contributions from each previously called donor and accurately update donor database.

Top Media Relations Specialist Employers

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