Become A Media Relations Specialist

* The Media Relations Specialist is responsible for sharing the mission and strategic directions of the university.
* Duties include:
* Serves as the lead member of the emergency communications response team, and as such facilitates emergency, crisis and critical communications, including weather communications, arranges coverage for emergency communications during major university events (including home football games), and participates in university’s Emergency Management Task Force.
* Conducts emergency education and training exercises for University Communications, and serves as the key point of contact for Department of Environmental Health, Safety, and Emergency Management staff; manages crisis and critical communications planning for University Communications.
* Supervises one employee who assists with crisis and critical communications planning.
* Facilitates requests for media interviews; identifies content experts and designates spokespersons, coordinates responses to media and public information requests with Director of University Communications.
* Writes news releases as needed.
* Informs local and national audiences as well as the campus community about noteworthy university-related accolades and accomplishments.
* Develops and promotes stories which highlight Appalachian State University’s outstanding faculty, students, staff, learning environment, and research for print, broadcast and online outlets

* Support our talent acquisition strategy through marketing efforts and consistency in our brand messaging
* Lead on-campus teams, acting as the operations lead for a select number of Textron’s U
* S. National Schools
* Maintain strong relationships with business units, councils, and U
* S. National School Team champions
* Manage the administration of U
* S. National School engagement and recruiting plans:
* Ensure consistent and clear communications to the U
* S. National Schools and the enterprise
* Track university recruiting metrics for all university hiring metrics to determine return on investment from selected schools
* Coordinate all on-campus activities, such as career fairs, interviews, project sponsorships, student organization events, etc.
* Partner with team of talent acquisition specialists to ensure a consistent and positive candidateexperience
* Benchmark against other companies to remain competitive and hire the best talent
* Manage social media presence, monitor career sites, and refresh content as appropriate to continually increase user penetration
* Special projects as needed
* Open to future career development opportunities within Textron business unit locations
* Travel approximately 25%
* Protect and maintain the privacy of employee personnel records including, but not limited to, personal and compensation information about employees.
* Qualifications

* Writes and coordinates multiple strategic corporate, media relations, employee and financial communications projects from concept development through completion.
* Provides support for marketing initiatives at the corporate as well as the business unit level.
* Provides copywriting services and executes special projects.
* May serve as project leader as needed.
* Possesses good understanding of digital and social media communications, and supports the company’s digital activities for both internal and external audiences.
* Works with minimal supervision, makes needed decisions and updates manager on a regular basis.
* Position Responsibilities:
* Plans, researches, interviews and drafts copy for corporate and business units’ communications projects.
* Participates in meetings with senior officers and other executives to identify key messages and solicit input and/or approval, and provides copywriting and editing services to Western & Southern’s and business units’ projects and media activities.
* Researches, writes, edits, coordinates review and approval process, and distributes news releases.
* Develops local, state, regional, industry and national media lists, and establishes relationships with key members of the media.
* Develops requirements, timelines and documentation for projects and creates project estimates based on requirements and resources.
* Ensures that corporate standards and methodologies are utilized.
* Executes existing financial communications, which may include subsidiary annual reports, product marketing literature, brochures and other strategic communications.
* Works with management and shared services (examples, Public Relations, Human Resources, Benefits, etc.) to provide communications support, from creating communications plans, including media, to drafting and coordinating successful completion of such projects.
* Serves on Western & Southern-wide and intra-department committees as assigned and takes ownership of committee’s communications needs.
* Works with a variety of Corporate Communications’ team members on special projects to ensure that proper message tracks are communicated to internal and external audiences.
* Coordinates local, industry and national media relations activities to ensure that strategic message tracks appear in targeted placements.
* Performs other duties as assigned by management.
* Selection Criteria:
* Demonstrated verbal and written communication skills required to develop appropriate business communications to all levels of internal and external audiences. (Candidates will be expected to provide samples of original written work.)
* Proven project management skills required to manage complex communications issues from various executive levels to diverse internal and external audiences.
* Demonstrated understanding of strategic communications, such as product development, product and issue positioning, and stakeholder communications.
* Proven understanding of the needs of internal and external audiences, including associates, retirees, media and vendors.
* Proven ability to work independently, set priorities and meet deadlines.
* Proven ability to create, implement and evaluate communications strategies.
* Demonstrated ability to maintain confidentiality, especially concerning sensitive issues that could affect Western & Southern and the community.
* Demonstrated excellent interpersonal and customer service skills; ability to interact effectively with and represent the department at all company levels.
* Demonstrated success in managing multiple tasks with varying priorities while meeting deadlines.
* Demonstrated strong organizational and problem-solving skills.
* Proven strong creative conceptual skills.
* Familiarity with Associated Press Stylebook expected.
* Knowledge of financial services, insurance or related industry helpful.
* Work Setting:
* This position works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings

* Manage day-to-day artist relations activities and communications, making sure Yamaha artists have the tools they need and are receiving the VIP support they expect.
* Seek out new artist related opportunities that build value for the Yamaha brand and deliver credibility to the products we create and bring to the market.
* Develop artist stories and content into compelling material for internal and external distribution including a variety of consumer facing communications such as web, video, PR, social media, etc.
* Act as the primary liaison between Yamaha and artists and coordinate their participation in Nashville regional events and trade shows.
* Grow and maintain a robust and detailed database of artist contacts.
* Build a sense of community amongst the Yamaha artist roster thru artist focused communications, social media, ETC

* The Patient Relation Specialist serves as an Ombudsman for our patients and their family.
* This position functions as the mechanism for investigating and responding to patient complaints and grievances.
* Reporting to the AVP for Patient Experience, the Patient Relations Specialist guides leaders and staff in gaining awareness of patient perceptions of the hospital experience and implement effective strategies to improve patient perception of care.
* Primary Responsibilities include:-
* Manages grievance cases from initial contact, through appropriate documentation, investigation, resolution, and response to patient.
* Leads, develops and executives initiatives designed to improve the patients experience including implementation of best practices.
* Advocates for patients and families.
* Collaborates with other departments to identify improvement opportunities that can be used to increase patient satisfaction.
* Tracks concerns and issues, identifies trends and prepares reports for AVP Patient Experience Officer.
* Prepares and monitors budgets, allocates funds and monitors staffing and other expenses to ensure operation within budget.
* Serves as educator for patient rights and service excellence.
* Ensures operating compliance with government and agency regulations