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What is a Media Relations Specialist

Smart businessmen never underestimate the requirement for a good reputation of their companies. Whenever booming organizations fall out of public favor, they feel the painful financial sting. We have so many examples in front of us, including United Airlines, Tesla, etc., whose stocks plummet overnight due to media mismanagement. To maintain strong media relations with the public, services of experts like media relations specialists can help you out.

Helping an organization keep good public relations through various media platforms is the main role of a media relation specialist. These passionate professionals convey the brand's message and purpose to the public in a good way. They arrange schedules, assign duties to graphic designers and writers, make sure that every goal is met within the decided budget and deadline.

They get a pay of $22.55 per hour for playing such a crucial role. If you are looking to pursue a career in this profession, go for a bachelor's degree in communication or business. To have an advantage over other applicants, get a master's degree instead.

There is more than meets the eye when it comes to being a Media Relations Specialist. For example, did you know that they make an average of $23.41 an hour? That's $48,696 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Media Relations Specialist Do

There are certain skills that many Media Relations Specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Interpersonal skills, Organizational skills and Problem-solving skills.

Learn more about what a Media Relations Specialist does

How To Become a Media Relations Specialist

If you're interested in becoming a Media Relations Specialist, one of the first things to consider is how much education you need. We've determined that 67.6% of Media Relations Specialists have a bachelor's degree. In terms of higher education levels, we found that 8.7% of Media Relations Specialists have master's degrees. Even though most Media Relations Specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Media Relations Specialist. When we researched the most common majors for a Media Relations Specialist, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Media Relations Specialist resumes include Master's Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Media Relations Specialist. In fact, many Media Relations Specialist jobs require experience in a role such as Customer Service Representative. Meanwhile, many Media Relations Specialists also have previous career experience in roles such as Internship or Administrative Assistant.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Arizona State University Jobs (38)
  2. General Electric Jobs (10)
  3. Boeing Jobs (13)
  4. Nielsen Holdings Jobs (60)
  5. USAA Jobs (14)
Average Salary
$48,696
Average Salary
Job Growth Rate
6%
Job Growth Rate
Job Openings
53,760
Job Openings
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Media Relations Specialist Career Paths

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Average Salary for a Media Relations Specialist

Media Relations Specialists in America make an average salary of $48,696 per year or $23 per hour. The top 10 percent makes over $65,000 per year, while the bottom 10 percent under $36,000 per year.
Average Salary
$48,696
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How much should you be earning as an Media Relations Specialist? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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5 Media Relations Specialist Resume Examples

Learn How To Write a Media Relations Specialist Resume

At Zippia, we went through countless Media Relations Specialist resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Media Relations Specialist Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. Arizona State University Jobs (38)
  2. General Electric Jobs (10)
  3. Boeing Jobs (13)
  4. Nielsen Holdings Jobs (60)
  5. USAA Jobs (14)

Choose From 10+ Customizable Media Relations Specialist Resume templates

Zippia allows you to choose from different easy-to-use Media Relations Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Media Relations Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Media Relations Specialist Resume
Media Relations Specialist Resume
Media Relations Specialist Resume
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Media Relations Specialist Resume
Media Relations Specialist Resume
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Media Relations Specialist Resume
Media Relations Specialist Resume
Media Relations Specialist Resume
Media Relations Specialist Resume
Media Relations Specialist Resume
Media Relations Specialist Resume
Media Relations Specialist Resume

Media Relations Specialist Demographics

Media Relations Specialist Gender Distribution

Male
Male
31%
Female
Female
69%

After extensive research and analysis, Zippia's data science team found that:

  • Among Media Relations Specialists, 69.4% of them are women, while 30.6% are men.

  • The most common race/ethnicity among Media Relations Specialists is White, which makes up 72.9% of all Media Relations Specialists.

  • The most common foreign language among Media Relations Specialists is Spanish at 54.8%.

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Media Relations Specialist Education

Media Relations Specialist Majors

19.2 %

Media Relations Specialist Degrees

Bachelors

67.6 %

Associate

12.7 %

Masters

8.7 %

Top Colleges for Media Relations Specialists

1. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

2. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

3. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

4. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

6. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

7. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

8. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Marquette University

Milwaukee, WI • Private

In-State Tuition
$41,870
Enrollment
8,200
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Online Courses For Media Relations Specialist That You May Like

Public Relations: Media Crisis Communications
udemy
4.5
(805)

Public Relations: You can shape and control your media messages at the worst possible times...

Introduction to Public Relations and the Media
coursera

This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company's reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan...

Digitalization in International Relations
coursera

About this course: International relations, diplomacy, and foreign policy are being digitalized. Four aspects of digitalization in international relations are explored in the course, notably digital diplomacy, big data and data diplomacy, global internet governance, and digital electoral technologies. These components have significant impacts on diplomacy, world politics, and on our everyday lives, in particular. Digital diplomacy utilizes social media in order to influence foreign audiences and...

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Top Skills For a Media Relations Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.8% of Media Relations Specialists listed Patient Care on their resume, but soft skills such as Interpersonal skills and Organizational skills are important as well.

Best States For a Media Relations Specialist

Some places are better than others when it comes to starting a career as a Media Relations Specialist. The best states for people in this position are Washington, Virginia, Connecticut, and Maryland. Media Relations Specialists make the most in Washington with an average salary of $62,048. Whereas in Virginia and Connecticut, they would average $61,432 and $61,256, respectively. While Media Relations Specialists would only make an average of $60,776 in Maryland, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. District of Columbia

Total Media Relations Specialist Jobs:
304
Highest 10% Earn:
$103,000
Location Quotient:
2.36
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Virginia

Total Media Relations Specialist Jobs:
791
Highest 10% Earn:
$88,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Media Relations Specialist Jobs:
265
Highest 10% Earn:
$80,000
Location Quotient:
1.04
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Media Relations Specialists

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Top Media Relations Specialist Employers

Most Common Employers For Media Relations Specialist

RankCompanyZippia ScoreAverage Media Relations Specialist SalaryAverage Salary
1$56,116
2$53,959
3$51,345
4$51,241
5$50,817
6$50,437

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