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Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Audience Relations Specialist||Sap Global Marketing, Inc.||Palo Alto, CA||Nov 21, 2016||$136,868 -
|Label Relations Specialist||Apple Inc.||Cupertino, CA||Jul 13, 2016||$132,860 -
|Media Relations Specialist||Intel Corporation||Hillsboro, OR||May 01, 2016||$98,467 -
|Corporate Relations Specialist||University of California at Santa Barbara||Santa Barbara, CA||Oct 20, 2014||$95,636|
|Corporate Relations Specialist||University of California at Santa Barbara||Santa Barbara, CA||Jan 03, 2014||$95,636|
|Media Relations Specialist||Intel Corporation||Hillsboro, OR||Aug 24, 2015||$82,618 -
|Donor Relations Specialist||San Diego Center for Children||San Diego, CA||Sep 03, 2015||$82,000|
|International Relations Specialist||Liberty World Trade Inc.||Farmingdale, NY||Apr 29, 2011||$80,933 -
|International Relations Specialist||Liberty World Trade Inc.||Farmingdale, NY||Jul 12, 2011||$80,933 -
|Shareholder Relations Specialist||Citgo Petroleum Corporation||Houston, TX||Feb 09, 2016||$75,000|
|Media Relations Specialist||Access Now||New York, NY||Nov 11, 2013||$75,000|
|Pulic Relations Specialist||Hereseas Inc.||Arlington, VA||May 09, 2016||$72,252|
|Media Relations Senior Specialist||Maxmara USA Inc.||New York, NY||Jan 10, 2016||$72,000|
|Vendor Relations Specialist||American Airlines, Inc.||Fort Worth, TX||Mar 07, 2011||$70,201|
|Pulic Relations Specialist||Capital One Construction Group Corp.||New York, NY||Sep 17, 2013||$50,400|
|Media Relations Specialist||Feit Management Company||Hollywood, FL||Aug 16, 2013||$50,000|
|Media Relations Specialist||The Ortiz Law Firm, PLLC||Irving, TX||Dec 15, 2016||$50,000|
|Media Relations Specialist||Feit Management Company||Hollywood, FL||Sep 20, 2013||$50,000|
|Spanish Media Relations Specialist||The Ortiz Law Firm, PLLC||Irving, TX||Oct 08, 2016||$49,171|
|Production & Media Relations Specialist||Collective Heritage Institute||San Francisco, CA||Dec 22, 2016||$48,900|
|Media Relations Specialist||El Venezolano TV Inc.||Miami, FL||Jan 09, 2016||$48,500|
|International Media Relations Specialist||CJ CGV America La, LLC||Los Angeles, CA||Oct 01, 2014||$41,761|
|Media Relations Specialist||Criteria Entertainment Inc.||Los Angeles, CA||Sep 08, 2015||$41,761|
|Media Relations Specialist||Singpoli Capital Corporation||Pasadena, CA||Sep 10, 2014||$41,761|
|Media Relations Specialist||YMF Carpets, Inc.||Los Angeles, CA||Nov 10, 2014||$41,761|
|Media Relations Specialist||YMF Carpets, Inc.||Santa Monica, CA||Sep 04, 2014||$41,761|
|Media Relations Specialist||Talarico Building Service, Inc.||Bellmawr, NJ||Sep 10, 2012||$41,740|
|Media Relations Specialist||Talarico Building Services, Inc.||Bellmawr, NJ||Oct 01, 2012||$41,740|
|Media Relations Specialist||Adwell Communications, Inc.||Los Angeles, CA||Sep 17, 2013||$41,740|
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