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What is a media relations specialist and how to become one

Updated January 8, 2025
4 min read
Quoted Expert
Mike Bromberg
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Smart businessmen never underestimate the requirement for a good reputation of their companies. Whenever booming organizations fall out of public favor, they feel the painful financial sting. We have so many examples in front of us, including United Airlines, Tesla, etc., whose stocks plummet overnight due to media mismanagement. To maintain strong media relations with the public, services of experts like media relations specialists can help you out.

Helping an organization keep good public relations through various media platforms is the main role of a media relation specialist. These passionate professionals convey the brand's message and purpose to the public in a good way. They arrange schedules, assign duties to graphic designers and writers, make sure that every goal is met within the decided budget and deadline.

They get a pay of $22.55 per hour for playing such a crucial role. If you are looking to pursue a career in this profession, go for a bachelor's degree in communication or business. To have an advantage over other applicants, get a master's degree instead.

What general advice would you give to a Media Relations Specialist?

Mike BrombergMike Bromberg LinkedIn Profile

Assistant Professor, East-West University

There are many great careers out there that can be attained as a result of getting a degree in English. One great example is the fact that many companies find that it's a necessity to develop and maintain their social media presence. They look for Communications Coordinators, social media managers, and media directors to make sure their materials, themes, and messages are organized and broadcasted efficiently and appropriately. Some people go on to graduate programs such as law school, as English courses engage heavily with reading, writing, and critical thinking skills.
ScoreMedia Relations SpecialistUS Average
Salary
4.0

Avg. Salary $50,856

Avg. Salary $59,228

Stability Level
7.3

Growth Rate 8%

Growth Rate 0.3%

Diversity
6.6
Race

American Indian and Alaska Native 0.59%

Asian 5.32%

Black or African American 10.19%

Hispanic or Latino 12.07%

Unknown 5.10%

White 66.73%

Gender

female 69.41%

male 30.59%

Age - 40
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40
Stress Level
7.3

Stress level is high

7.1 - high

Complexity Level
8.8

Complexity Level is advanced

7 - challenging

Work Life Balance
3.8

Work Life balance is poor

6.4 - fair

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Media Relations Specialist career paths

Key steps to become a media relations specialist

  1. Explore media relations specialist education requirements

    Most common media relations specialist degrees

    Bachelor's

    67.6 %

    Associate

    12.7 %

    Master's

    8.7 %
  2. Start to develop specific media relations specialist skills

    SkillsPercentages
    Patients29.26%
    Compassion9.74%
    Press Releases7.65%
    PowerPoint4.73%
    Data Entry3.91%
  3. Complete relevant media relations specialist training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New media relations specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a media relations specialist based on U.S. Bureau of Labor Statistics data and data from real media relations specialist resumes.
  4. Research media relations specialist duties and responsibilities

    • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
    • Develop and manage proprietary PPC support material.
    • Develop and launch Einstein's Facebook strategy and presence.
    • Serve as liaison for regulatory and contract communications with CMS.
  5. Prepare your media relations specialist resume

    When your background is strong enough, you can start writing your media relations specialist resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a media relations specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Media Relations Specialist Resume templates

    Build a professional Media Relations Specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Media Relations Specialist resume.
    Media Relations Specialist Resume
    Media Relations Specialist Resume
    Media Relations Specialist Resume
    Media Relations Specialist Resume
    Media Relations Specialist Resume
    Media Relations Specialist Resume
    Media Relations Specialist Resume
    Media Relations Specialist Resume
    Media Relations Specialist Resume
  6. Apply for media relations specialist jobs

    Now it's time to start searching for a media relations specialist job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Media Relations Specialist Job

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Average media relations specialist salary

The average Media Relations Specialist salary in the United States is $50,856 per year or $24 per hour. Media relations specialist salaries range between $36,000 and $69,000 per year.

Average Media Relations Specialist Salary
$50,856 Yearly
$24.45 hourly

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Media Relations Specialist reviews

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A zippia user wrote a review on Oct 2019
Cons

The insults and the unnecessary propaganda.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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