Media relations specialist job description

Barbaricum is a rapidly growing government contractor providing leading-edge support to federal customers, with a particular focus on Defense and National Security mission sets. We leverage more than 14 years of support to stakeholders across the federal government, with established and growing capabilities across Intelligence, Analytics, Engineering, Mission Support, and Communications disciplines. Founded in 2008, our mission is to transform the way our customers approach constantly changing and complex problem sets by bringing to bear the latest in technology and the highest caliber of talent.

Headquartered in Washington, DC's historic Dupont Circle neighborhood, Barbaricum also has a corporate presence in Tampa, FL and Dayton, OH, with team members across the United States and around the world. As a leader in our space, we partner with firms in the private sector, academic institutions, and industry associations with a goal of continually building our expertise and capabilities for the benefit of our employees and the customers we support. Through all of this, we have built a vibrant corporate culture diverse in expertise and perspectives with a focus on collaboration and innovation. Our teams are at the frontier of the Nation's most complex and rewarding challenges. Join us.

Barbaricum is seeking a Media Relations Specialist - Sustainable Transportation (Department of Energy) to provide client-facing communications support to the U.S. Department of Energy's (DOE) Office of Energy Efficiency and Renewable Energy (EERE). This role directly supports the EERE Communications Director and EERE federal Media Leads. This individual will support EERE federal Media Leads with developing and executing effective local, regional, and national media pitch strategies for EERE and DOE-level announcements and events. This individual will also assist with responses to media inquiries, conduct targeted media pitching, and facilitate and plan media interviews.

This team currently works remotely, subject to any changes to Government customer guidance. Candidates for this position must be open to and comfortable with the possibility of a return to on-site work.

Responsibilities Draft, review, and edit media pitches, media advisories, press releases, and interview talking points/scripts to ensure the message aligns with Administration, DOE, and EERE goals and priorities, and employs effective media engagement tactics Collect, compile, and share weekly media clips with the EERE Communications team, and create and build upon media pitch lists and contact lists Provide media training and best practices training to EERE Technology Offices and EERE leadership as needed Support EERE community outreach strategies and execution

QualificationsBachelor's Degree in related field Background in energy and transportation (cars, hydrogen & fuel cells, bioenergy, and fuels-aviation a plus)5+ years of relevant experience in public relations Experience in a newsroom, field journalism/reporting, or experience working in a Public Relations firm Experience in researching and publishing stories Experience in media relations: drafting press releases, developing media pitches, maintaining relationship with media contacts, etc.Experience in media analysis and monitoring Reliable and able to work under tight deadlines for product submissionU.S. Citizenship

Desired QualificationsExperience leading media relations efforts and providing direction to other team members on media relations tasks a plus Experience working on Capitol Hill or on a political campaign Experience using Meltwater software
, please visit our website at www.barbaricum.com. We will contact candidates directly to schedule interviews. No phone calls please.

Red Thread PR is seeking a PR Senior Account Executive to join our growing team. We are looking for an independent, self-starter who excels at client service and has a passion for media relations -with a portfolio of regional and national headlines to prove it. This individual must have experience planning and executing large scale paid/owned/earned communications plans; experience executing both consumer and business-to-business campaigns is preferred.

The PR Senior Account Executive on this dedicated account team will be responsible for contributing to client relations; supporting the management of PR account team deliverables; supporting PR's integration with the extended advertising team; strategic PR planning across multiple campaigns and their execution. The Senior Account Executive must be adept at identifying opportunities, solving challenges and mentoring junior staff and above all, must be a media relations expert. It requires collaborative work within both the PR department and integrated agency team at-large, strategic thinking and proven executional experience with paid, owned and earned media tactics.

Qualified candidates will demonstrate an ability to be a strategic account leader, successfully garner top-tier media coverage, execute well-written thought leadership materials and manage an integrated communications platform.
RESPONSIBILITES:

*Must have experience working with B2B brands, media relations/campaign planning experience and strong writing skills*

Client and Account Management

Day to Day client contact

Accountable for leading the successful planning, execution and wrap-up reporting of assigned projects.

Provide thoughtful, forward-thinking public relations counsel to the client and account team.

· Actively communicate with clients as required assume an increasingly senior role in addressing client concerns and exceeding client expectations

Participate and lead client calls as specified by supervisor. Provide strategic input, analysis and feedback on client calls in addition to providing updates.

Support internal account team to ensure understanding and expectations of client needs and ensures agency integration

Planning:

Develop strategic PESO plans that reflect the client's goals and objectives and demonstrate modern tactics

Media Relations & Execution:

Proactively search for story opportunities and proactively pitch and place stories in national, regional and trade media.

Monitor media daily and identify topics of interest to the team and clients.

Conduct media outreach against strategic plan, focusing on high value media targets; build and maintain personal network of meaningful media relationships.

Brief clients on anticipated topics and themes of interviews and appearances and prepare interview briefing materials and talking points.

Verify media lists prepared by junior staff. Review and edit media coverage summaries prepared by junior members.

Create press materials including news releases, toolkits, media advisories, fact sheets, newsletters, byline articles, case studies, speeches that reflect the client's brand and key messages.

Coordinate award submissions and speaking opportunities.

Deliver executional excellence across all PR tactics, including but not limited to: regional and national media relations, event planning and management, community relations, content development, internal comms, message development, speaking engagements, other outreach.

Manage budget and timelines.

Mentor junior staff; ensure that timelines and expectations are met and delivered.

Manage reporting and merchandising of client work, communicate results to clients regularly.

Keep abreast of PR industry trends, best practices, new media and evolving technologies and tactics, and educating the account team.

Stay current and gain proficiency on new software platforms that impact the practice of PR.

Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to client's industry. Master complex issues that impact client business and industry.

Executes media relations and internal communications for the health system. Responds to media inquiries, schedules interviews, arranges and plans media events and visits, and serves as a staff writer and editor. Writes press releases and proactively pitches news stories to various media and provides follow-up. Performs other duties as needed in the Marketing Department to promote the health system including assisting with events as needed. Serves in editing and/or writing capacity for various publications produced by the Marketing Department. Produces weekly newsletters and internal communication materials for the health system and follows set guidelines for approval on all written communication. Assists other departments with communications projects.

Working with the manager, initiates and controls the flow of public information and access to the media and other external audiences. This involves research, interviewing, writing, editing, speech writing and/or interaction with all types of media, local, regional, and trade industry press as required. Notifies the Manager of all media inquiries and seeks counsel on actions to be taken.

Initiates contacts with media representatives to maintain a working relationship; initiates story ideas or campaigns to sell to the media and responds to requests from the media. Tracks and follows all inquiries and the result of media interaction with our staff. Plans seasonal or periodic campaigns for stories. Helps plan and manage media and community relations events. Exercises judgment in responding to media inquiries with special attention to timeliness, appropriateness and accuracy of response. Submits monthly reports with number of media contacts, press releases, placements and value of coverage. Serves as the liaison between patients, physicians and staff and members of the media, always securing mandatory consent.

Maintains a variety of internal contacts as sources for media stories. Maintains database of media contacts and internal sources, their contact information, and their areas of expertise.

Responsible for the daily review of selected local, regional and national media outlets; daily morning update with the department Manager to provide a summary and alert of news that may require an immediate response by the health system or be shared with senior leaders.

Edits and produces weekly newsletter for colleauges and physicians and prepares materials for the health system and hospital leadership and follows set guidelines for approval on all written communication. Supports other departments with communications projects.

Ensures that media are kept informed of key events and developments as determined by the health system leadership. Produces press releases, talking points, position statements, brochures, flyers, videos, film, photos or voice tapes as required. Meets with the media regularly to maintain good relations and arranges tours of the health system to increase awareness of our services, etc.
Assists in editing materials from other departments as requested.

Assists Public Information Officer (PIO) during a crisis by coordinating with Incident Command System to distribute information to public internal network, as needed, and participates in planning and training exercises and drills.

Serves on various project committees as a representative of the Marketing Department and assists with internal colleague communications.

**REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:**

Bachelor's degree in Communications, Journalism, Marketing or English 3-5 years of communications experience in health care, medical, science or pharma industries. Must demonstrate creativity, strong writing, editing, grammar and proofreading skills and provide well-crafted writing samples. Proficient in AP style. Strong organizational skills and ability to work independently, under pressure, meet tight deadlines, deliver error-free work and collaborate with the entire team in a fast-paced environment is essential. Strong interpersonal client relationship skills are vital as the position works closely with internal clients to develop content and gain approvals from medical experts and clinicians, executives and administrators Experience in media, marketing and/or communications required. A great attitude, strong aesthetic senses in design, visual mediums including video and TV, a creative mind and team spirit are keys to success. Must demonstrate an active use and understanding of the full spectrum of digital marketing platforms. Weekly media relations on-call duty on a rotating basis is required.

Bachelor's Requires the knowledge of theories, principles and concepts normally acquired through completion of a Bachelor's degree in Communications, Journalism, Marketing, Public Relations or a closely related field. Requires five to seven (5-7) years of work experience as a public relations professional in a position that utilizes standard journalistic interviewing, research, editing and writing skills.

Requires the analytical ability to collect information from diverse sources, including web-based research and other standard research tools. Requires the ability to apply professional principles in performing various analyses and the ability to summarize general and specialized information and data.

Requires advanced interpersonal, communication and negotiation skills, discretion, an understanding of privacy laws and a demonstrated ability to work with sensitive information and maintain strict confidentiality. Must work as a team player with excellent customer service, interpersonal, verbal and written communication skills. Must be detailed oriented.

Requires knowledge of health care industry, trends, issues and current challenges with an understanding in marketing principles.

Requires ability to use office-based, windows computer systems.

**Preferred:**

+ Working knowledge of photography and basic use of a camera is helpful

**Computer Skills**

**Required:**

+ Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

**Physical & Mental Requirements & Working Conditions**

+ Familiarity working in project management systems such as ActiveCollab or Basecamp helpful

+ Position is partially remote and requires working at least three days on site at Loyola Medicine.

+ Position operates in a typical office environment. The area is well-lit, temperature-controlled and free from hazards. Incumbent communicates frequently, in person and over the telephone, with people in a number of different locations on technical issues.

+ Manual dexterity is needed in order to operate a keyboard. Hearing is needed for extensive telephone and in person communications.

+ The environment in which the incumbent will work requires the ability to concentrate, meet deadlines, work on several projects at the same period and adapt to interruptions.

+ Must be able to set and organize own work priorities and adapt to them as they change frequently **.**

+ Must be able to work concurrently on a variety of tasks/projects in an environment that may be stressful with individuals having diverse personalities and work styles.

+ Must be able to travel to the various Loyola Medicine sites as needed.

_The above is intended to describe the principal responsibilities and outcomes, and the associated requirements, as well as the work environment. It is not intended as an exhaustive list of all aspects of the job._

**Our Commitment to Diversity and Inclusion**

Trinity Health is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians across 25 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.

Our dedication to diversity includes a unified workforce (through training and education, recruitment, retention, and development), commitment and accountability, communication, community partnerships, and supplier diversity.