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Media Relations Specialist skills for your resume and career

Updated January 8, 2025
4 min read
Quoted Experts
David T. Z. Mindich Ph.D.,
Kimberley Garth-James
Media Relations Specialist Example Skills
Below we've compiled a list of the most critical media relations specialist skills. We ranked the top skills for media relations specialists based on the percentage of resumes they appeared on. For example, 29.3% of media relations specialist resumes contained patients as a skill. Continue reading to find out what skills a media relations specialist needs to be successful in the workplace.

15 media relations specialist skills for your resume and career

1. Patients

Here's how media relations specialists use patients:
  • Coordinated scheduling of appointments, registering patients, facilitating financial estimates and booking travel requests i.e., hotel and transportation.
  • Provided interpretive services for patients for Middle Eastern patients and visitors and coordinates resources to meet patient/physician/embassy and government needs.

2. Compassion

Here's how media relations specialists use compassion:
  • Facilitate information, communication, and service to Compassion's constituents in a contact center environment.
  • Traveled to businesses to present market Compassion International. "

3. Press Releases

Here's how media relations specialists use press releases:
  • Drafted original press releases and promoted information conferences while serving as a public relations liaison.
  • Coordinated community relations and legislative/government affairs as well as special events and press releases.

4. PowerPoint

Here's how media relations specialists use powerpoint:
  • Coordinate, organize and conduct PowerPoint presentations at education fairs, information meetings, education tables, seminars and employee surveys.
  • Create and edit PowerPoint slides that appear on the county's government access television channel.

5. Data Entry

Data entry means entering data into a company's system with the help of a keyboard. A person responsible for entering data may also be asked to verify the authenticity of the data being entered. A person doing data entry must pay great attention to tiny details.

Here's how media relations specialists use data entry:
  • Generated constituency reports and ensured timely and accurate data entry on Donor Perfect the database program for all monetary contributions.
  • Participated in administrative and clerical functions associated with correspondence development, reporting, and data entry.

6. Phone Calls

Phone calls are a wireless or wired connection made over a telephone or a mobile phone between two people. Two parties are involved in a phone call, the caller and the receiver. A caller dials the number of the one he wants to call, and the recipient hears a bell or a tune to which he picks up the call. The call establishes a connection between them through which they can communicate. The voice is converted into signals and is transmitted through wired or wireless technology.

Here's how media relations specialists use phone calls:
  • Conduct follow up phone calls to residents to ensure that the work was completed to the resident's satisfaction.
  • Manage branch traffic patterns while greeting members, answering incoming telephone calls, and identifying individual member needs.

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7. Administrative Tasks

Here's how media relations specialists use administrative tasks:
  • Supported vice president of member relations with daily administrative tasks; reconciled expense reports; and uploaded archival financial reports.
  • Assist with administrative tasks for the Marketing and Sales teams to create digital and handout promotions for the brand.

8. HR

HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

Here's how media relations specialists use hr:
  • Managed a team of HR professionals, providing service to a 2,000 person $585M Global operation.
  • Integrated with HR business partner teams to introduce portfolio manager role to internal and external customers.

9. Event Planning

Here's how media relations specialists use event planning:
  • Notified and registered constituents of upcoming activities, assisted with event planning, and authored correspondence.
  • Advised upper-management in strategies to reach journalists via event planning and sponsorship opportunities.

10. Front Desk

Here's how media relations specialists use front desk:
  • Provide guests with assistance at the front desk during the check-in and check-out processes and all throughout the guest stay.
  • Worked closely with Risk Management and Front Desk to differentiate guests according to their previous inconvenience.

11. Scheduling Appointments

Scheduling appointments is the practice of finding a free slot with the person(s) you want to meet. The process of scheduling appointments involves finding mutually free time, negotiating follow-ups, sending reminders, and creating new appointments. Scheduling appointments is important to ensure that the timings of consecutive meetings do not clash with each other.

Here's how media relations specialists use scheduling appointments:
  • Optimize patient satisfaction, provider time and treatment room utilization by scheduling appointments in person or by telephone.
  • Provide information, taking messages, or scheduling appointments for future and current residents.

12. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how media relations specialists use customer service:
  • Interacted with approximately 150+ customers daily by phone, providing outstanding customer service by clearly communicating and articulating complex issues effectively.
  • Served as primary customer service contact addressing household concerns, answering questions and ensuring long-term and accurate usage of equipment.

13. Twitter

Here's how media relations specialists use twitter:
  • Executed the first-ever PinnacleCare Twitter account.
  • Campaign social networking sites SNS Twitter, YouTube, Facebook, Blogger, and other social media outlets.

14. Facebook

Here's how media relations specialists use facebook:
  • Manage Hospital Center's Facebook, which currently has more than 6,000 followers.
  • Developed and launched Einstein's Facebook strategy and presence.

15. Alumni

Alumni is a term used for graduate students of a school, college, university, or any other educational institution. The term is also used for employees of a company or a previous member of a group or an organization that has been retired. Alumni represent the institutions or organizations that they were previously associated with.

Here's how media relations specialists use alumni:
  • Initiated a corporate agent program to identify alumni at major corporations for increased giving and matching.
  • Interviewed & published monthly alumni biographies online
top-skills

What skills help Media Relations Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Media Relations Specialist resumes?

David T. Z. Mindich Ph.D.David T. Z. Mindich Ph.D. LinkedIn Profile

Professor and Chair, Temple University

At Temple Journalism, we emphasize skills and practices that stand out on resumes. First, we send students out onto the streets of Philadelphia, the nation's fourth-largest media market, to report on a range of important, urban-related issues, from housing to wealth inequality to systemic racism to the pandemic to gentrification to education and beyond. Second, we teach storytelling across media platforms. Even though we are in a pandemic, students continue to report on pressing issues (while practicing safe distancing). When they graduate, they will have an important body of work to present.

What hard/technical skills are most important for Media Relations Specialists?

Kimberley Garth-James

Program Director, Master of Public Administration, Director, Center for Public Affairs (Sacramento), Associate Professor, Azusa Pacific University

Information technology skills (Word), data analysis skills (Excel, Tableau, SAS, Minitab), Geographic Information Sciences (GIS) assessment skills(ArcGIS, ESRI), as well as reading, writing, presentation, and research skills round out the technical skills.

What soft skills should all Media Relations Specialists possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What Media Relations Specialist skills would you recommend for someone trying to advance their career?

Annemarie FranczykAnnemarie Franczyk LinkedIn Profile

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What type of skills will young Media Relations Specialists need?

Gheni Platenburg Ph.D.Gheni Platenburg Ph.D. LinkedIn Profile

Assistant Professor, Auburn University

To prepare for tomorrow's jobs, students need a solid background in fundamental journalism techniques and the technical skills of today. This is a multimedia journalism industry, meaning journalists need to possess the ability to tell stories across multiple platforms. There is no longer such a thing as a journalist who only broadcasts work or writes stories for print. It's OK to have specialty areas, but all new graduates need to have writing, video, audio, and graphics skills.

Additionally, mobile journalism skills will also be essential. Before and after the coronavirus pandemic's start, the ability to produce quality work from outside of the newsroom remains a coveted job skill. I foresee the industry moving more into this direction as we advance. Therefore, students should take the opportunities now to perfect those skills.

What technical skills for a Media Relations Specialist stand out to employers?

David BrownDavid Brown LinkedIn Profile

Diversity Advisor to the Office of the Dean, Assistant Professor of Instruction, Director of Public Relations Internships and Field Experiences, Temple University

Despite the changing environments that have come to define this pandemic-influenced market, the ability to write and convey concepts remains a foundational skill. Also, having a knowledge and affinity for issues related to diversity, equity and inclusion will be key as our nation (and the broader global arena) grapples with issues related to race and privilege.
Do you want to know more?
Read more about what experts have to say about Media Relations Specialist

List of media relations specialist skills to add to your resume

Media Relations Specialist Skills

The most important skills for a media relations specialist resume and required skills for a media relations specialist to have include:

  • Patients
  • Compassion
  • Press Releases
  • PowerPoint
  • Data Entry
  • Phone Calls
  • Administrative Tasks
  • HR
  • Event Planning
  • Front Desk
  • Scheduling Appointments
  • Customer Service
  • Twitter
  • Facebook
  • Alumni
  • Crisis Communications
  • Telephone Calls
  • Salesforce
  • Media Management
  • Instagram
  • Fact Sheets
  • Background Checks
  • CMS
  • Customer Complaints
  • External Communications
  • Press Conferences
  • Patient Satisfaction
  • Outbound Calls
  • Social Media Management
  • Writing Press Releases
  • Press Materials
  • Feature Stories
  • Inbound Calls
  • Career Fairs
  • VIP
  • Communications Media
  • Medicaid
  • Patient Complaints
  • Writing Letters
  • Customer Inquiries
  • Customer Issues
  • Trade Publications
  • YouTube
  • Trade Shows
  • Mail Merge

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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