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A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

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Media Relations Specialist Responsibilities

Here are examples of responsibilities from real media relations specialist resumes representing typical tasks they are likely to perform in their roles.

  • Manage in-game silent auctions for every home game.
  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Manage community development, marketing and social media, SEO optimization, cross platform analytics and strategic partnerships with other organizations.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Prepare in-game promotional items, prizes, game-day script.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Utilize Salesforce reporting systems to track donor efforts and campaign goals.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Edit and proofread English and French versions of documents disseminate to external audiences.
  • Implement and maintain company's twitter account; responsible for all corporate social media interactions.
  • Research and purchase advertising to promote events, maximizing budget dollars with effective ROI plans.
  • Collect and analyze data for direct response campaigns and create weekly and monthly ROI reports.
  • Film district events -creat titles, graphics, and videos for web -manage YouTube page and post videos
  • Acquire proficient knowledge of InDesign and other programs necessary to create game notes and programs for in-game coverage.
  • Utilize internet during student interactions.

Media Relations Specialist Job Description

When it comes to understanding what a Media Relations Specialist does, you may be wondering, "should I become a Media Relations Specialist?" The data included in this section may help you decide. Compared to other jobs, Media Relations Specialists have a growth rate described as "as fast as average" at 6% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of Media Relations Specialist opportunities that are predicted to open up by 2028 is 17,300.

A Media Relations Specialist annual salary averages $48,696, which breaks down to $23.41 an hour. However, Media Relations Specialists can earn anywhere from upwards of $36,000 to $65,000 a year. This means that the top-earning Media Relations Specialists make $29,000 more than the lowest-earning ones.

As is the case with most jobs, it takes work to become a Media Relations Specialist. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a Publicist, Social Media Editor, Social Media Internship, and Communications Coordinator.

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5 Media Relations Specialist Resume Examples

Media Relations Specialist Skills and Personality Traits

We calculated that 13% of Media Relations Specialists are proficient in Patient Care, Communication, and Clinical Staff. They’re also known for soft skills such as Interpersonal skills, Organizational skills, and Problem-solving skills.

We break down the percentage of Media Relations Specialists that have these skills listed on their resume here:

  • Patient Care, 13%

    Project manage, case manage, direct, and coordinate patient care concerns.

  • Communication, 13%

    Ensured all files were delivered in compatible formats to all respective departments in order to ensure consistency and timeliness of communication.

  • Clinical Staff, 8%

    Acted as a liaison between Clinical Staff and the patients.

  • Office Staff, 8%

    Worked with surgical center and medical office staff to maintain smooth office flow for all six doctors.

  • Press Releases, 7%

    Drafted original press releases and promoted information conferences while serving as a public relations liaison.

  • Emergency, 4%

    Developed, coordinated, implemented, and executed administrative support for international emergency management initiatives.

"Patient Care," "Communication," and "Clinical Staff" aren't the only skills we found Media Relations Specialists list on their resumes. In fact, there's a whole list of Media Relations Specialist responsibilities that we found, including:

  • The most important skills for a Media Relations Specialist to have in this position are Interpersonal skills. In this excerpt that we gathered from a Media Relations Specialist resume, you'll understand why: "Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly in order to maintain a favorable image for their organization." According to resumes we found, Interpersonal skills can be used by a Media Relations Specialist in order to "Exercise strong interpersonal communication skills with customers. "
  • While it may not be the most important skill, we found that many Media Relations Specialist duties rely on Organizational skills. This example from a Media Relations Specialist explains why: "Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills." This resume example is just one of many ways Media Relations Specialists are able to utilize Organizational skills: "Implement organizational changes in Medical Records Department for increased efficiency. "
  • Another skill that is quite popular among Media Relations Specialists is Problem-solving skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a Media Relations Specialist resume: "Public relations specialists sometimes must explain how a company or client is handling sensitive issues" This example from a resume shows how this skill is used: "Manage database, identify trends, develop recommendations, and present solutions to executive business and HR leadership. "
  • A thorough review of lots of resumes revealed to us that "Speaking skills" is important to completing Media Relations Specialist responsibilities. This resume example shows just one way Media Relations Specialists use this skill: "Public relations specialists regularly speak on behalf of their organization" Here's an example of how this skill is used from a resume that represents typical Media Relations Specialist tasks: "Analyzed data, presented recommendations, and influenced business and senior HR leaders. "
  • As part of the Media Relations Specialist description, you might find that one of the skills that might be helpful to the job is "Writing skills." A Media Relations Specialist resume included this snippet: "Public relations specialists must be able to write well-organized and clear press releases and speeches" This skill could be useful in this scenario: "Specialized in writing press releases and marketing collateral for both high-tech and low-tech clients. "
  • See the full list of Media Relations Specialist skills.

    Before becoming a Media Relations Specialist, 67.6% earned their bachelor's degree. When it comes down to graduating with a master's degree, 8.7% Media Relations Specialists went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most Media Relations Specialists have a college degree. But about one out of every eight Media Relations Specialists didn't attend college at all.

    Those Media Relations Specialists who do attend college, typically earn either Business degrees or Communication degrees. Less commonly earned degrees for Media Relations Specialists include Journalism degrees or Political Science degrees.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a Media Relations Specialist. We've found that most Media Relations Specialist resumes include experience from Deloitte, Vanderbilt University Medical Center, and AECOM. Of recent, Deloitte had 12 positions open for Media Relations Specialists. Meanwhile, there are 3 job openings at Vanderbilt University Medical Center and 2 at AECOM.

    Since salary is important to some Media Relations Specialists, it's good to note that they are figured to earn the highest salaries at Intel, Stripe, and AECOM. If you were to take a closer look at Intel, you'd find that the average Media Relations Specialist salary is $72,460. Then at Stripe, Media Relations Specialists receive an average salary of $63,585, while the salary at AECOM is $57,773.

    View more details on Media Relations Specialist salaries across the United States.

    The industries that Media Relations Specialists fulfill the most roles in are the Health Care and Education industries. But the highest Media Relations Specialist annual salary is in the Professional industry, averaging $50,293. In the Automotive industry they make $49,424 and average about $46,926 in the Retail industry. In conclusion, Media Relations Specialists who work in the Professional industry earn a 18.8% higher salary than Media Relations Specialists in the Non Profits industry.

    The three companies that hire the most prestigious media relations specialists are:

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    What Publicists Do

    Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.

    In this section, we compare the average Media Relations Specialist annual salary with that of a Publicist. Typically, Publicists earn a $6,556 lower salary than Media Relations Specialists earn annually.

    Even though Media Relations Specialists and Publicists have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require Press Releases, Powerpoint, and Special Events in the day-to-day roles.

    There are some key differences in responsibilities as well. For example, a Media Relations Specialist responsibilities require skills like "Patient Care," "Communication," "Clinical Staff," and "Office Staff." Meanwhile a typical Publicist has skills in areas such as "Public Relations Campaigns," "Photo Shoots," "Publicity Materials," and "Pitch Letters." This difference in skills reveals how truly different these two careers really are.

    Publicists receive the highest salaries in the Education industry coming in with an average yearly salary of $55,336. But Media Relations Specialists are paid more in the Professional industry with an average salary of $50,293.

    The education levels that Publicists earn is a bit different than that of Media Relations Specialists. In particular, Publicists are 1.7% less likely to graduate with a Master's Degree than a Media Relations Specialist. Additionally, they're 0.1% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Social Media Editor?

    A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

    Next up, we have the Social Media Editor profession to look over. This career brings along a higher average salary when compared to a Media Relations Specialist annual salary. In fact, Social Media Editors salary difference is $3,403 higher than the salary of Media Relations Specialists per year.

    Not everything about these jobs is different. Take their skills, for example. Media Relations Specialists and Social Media Editors both include similar skills like "Communication," "Press Releases," and "Powerpoint" on their resumes.

    But both careers also use different skills, according to real Media Relations Specialist resumes. While Media Relations Specialist responsibilities can utilize skills like "Patient Care," "Clinical Staff," "Office Staff," and "Emergency," some Social Media Editors use skills like "Content Marketing," "Social Platforms," "Video Production," and "Blog Posts."

    On average, Social Media Editors earn a higher salary than Media Relations Specialists. There are industries that support higher salaries in each profession respectively. Interestingly enough, Social Media Editors earn the most pay in the Media industry with an average salary of $62,025. Whereas, Media Relations Specialists have higher paychecks in the Professional industry where they earn an average of $50,293.

    In general, Social Media Editors study at similar levels of education than Media Relations Specialists. They're 0.4% less likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.

    How a Social Media Internship Compares

    In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.

    Let's now take a look at the Social Media Internship profession. On average, these workers make lower salaries than Media Relations Specialists with a $10,838 difference per year.

    Using Media Relations Specialists and Social Media Interns resumes, we found that both professions have similar skills such as "Press Releases," "Powerpoint," and "Special Events," but the other skills required are very different.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from Media Relations Specialist resumes include skills like "Patient Care," "Communication," "Clinical Staff," and "Office Staff," whereas a Social Media Internship might be skilled in "Content Marketing," "Company Website," "Linkedin," and "Pinterest. "

    Additionally, Social Media Interns earn a higher salary in the Education industry compared to other industries. In this industry, they receive an average salary of $33,493. Additionally, Media Relations Specialists earn an average salary of $50,293 in the Professional industry.

    When it comes to education, Social Media Interns tend to earn similar education levels than Media Relations Specialists. In fact, they're 4.2% less likely to earn a Master's Degree, and 0.5% less likely to graduate with a Doctoral Degree.

    Description Of a Communications Coordinator

    A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

    The fourth career we look at typically earns lower pay than Media Relations Specialists. On average, Communications Coordinators earn a difference of $3,241 lower per year.

    According to resumes from both Media Relations Specialists and Communications Coordinators, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "Press Releases," "Emergency," and "Powerpoint. "

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a Media Relations Specialist might have more use for skills like "Patient Care," "Communication," "Clinical Staff," and "Office Staff." Meanwhile, some Communications Coordinators might include skills like "Web Content," "Community Engagement," "Community Outreach," and "Community Partners" on their resume.

    Communications Coordinators earn a higher salary in the Professional industry with an average of $47,774. Whereas, Media Relations Specialists earn the highest salary in the Professional industry.

    In general, Communications Coordinators reach similar levels of education when compared to Media Relations Specialists resumes. Communications Coordinators are 3.5% more likely to earn their Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.