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Media sales consultant skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Jonathan Byers,

Marthinus JC van Loggerenberg

Below we've compiled a list of the most critical media sales consultant skills. We ranked the top skills for media sales consultants based on the percentage of resumes they appeared on. For example, 15.6% of media sales consultant resumes contained media sales as a skill. Continue reading to find out what skills a media sales consultant needs to be successful in the workplace.

15 media sales consultant skills for your resume and career

1. Media Sales

Here's how media sales consultants use media sales:

Promoted to Orlando Sentinel and Lake Sentinel Multi-media Sales Consultant.
Managed extensive customer base of over 150 business owners for directional media sales company using consultative sales approach.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how media sales consultants use crm:

Manage existing accounts utilizing a proprietary CRM database tool.
Perform data entry or required customer information into company CRM system in order to create and maintain an ongoing sales base.

3. PowerPoint

Here's how media sales consultants use powerpoint:

Created and presented "Powerpoint Presentions."
Designed PowerPoint presentations and effective campaign proposals and coordinated network marketing promotions specific to individual client business objectives Select Accomplishments.

4. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how media sales consultants use account management:

Provided customer service and account management to advertisers.
Account management/Long-term relationship management with key decision makers.

5. Digital Marketing

Here's how media sales consultants use digital marketing:

Contacted business owners across the nation regarding online digital marketing strategies.
Advanced digital marketing capabilities by identifying trends and industry insights.

6. Digital Products

Digital products are intangible products sold online that don't have a physical form but exist in a digital form and can be electronically stored in a file or multiple files online without the need to replenish inventory. Examples include ebooks, downloadable music files, internet radio and/or television, software, digital images, etc.

Here's how media sales consultants use digital products:

Maximized advertising sales potential, through the development of quality business relationships and promotion of new/existing digital products.
Offered new/existing customers opportunities to grow businesses through print media and digital products.

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7. Newspapers

Here's how media sales consultants use newspapers:

Collected advertisements from companies and private persons and forwarded to different newspapers.
Call newspapers in the area needed to place advertising.

8. Multi-Media

Here's how media sales consultants use multi-media:

Educated clients on multi-media opportunities including the transition of traditional media to digital formats.
Presented and created integrated multi-media advertising solutions to local and regional businesses.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how media sales consultants use business development:

Used extensive experience in sales techniques and business development strategies to complete successful projects for company often exceeding projected earnings.
Utilized internet research and participated in sales meetings to initiate new business development.

10. Website Development

Here's how media sales consultants use website development:

Experience in Direct Mail advertising, print advertising, social media reputation monitoring, and website/mobile website development.
Demonstrated social media, website development and personal communication knowledge.

11. Persuasion

Here's how media sales consultants use persuasion:

Perform a combination of inbound / outbound telephone sales goals and have outstanding telephone etiquette and persuasion to close sale.

12. Facebook

Here's how media sales consultants use facebook:

Launched LivingSocial in Baltimore and organically grew the subscriber base, using networking meeting and social media via Facebook and twitter.
Developed content for our Facebook page in order to create awareness of current in-store promotions.

13. Sales Process

Here's how media sales consultants use sales process:

Engaged directly with customers throughout the sales process.
Managed sales process from introduction to close including follow-ups and customer satisfaction spot-checks.

14. Business Relationships

Here's how media sales consultants use business relationships:

Developed new business relationships and opened new accounts through outside prospecting.
Increase revenue with existing accounts and solicit new businesses through cold calling, networking, and through existing business relationships.

15. Customer Satisfaction

Here's how media sales consultants use customer satisfaction:

Maintained less the .05% in customer adjustments and "outstanding" scores in customer satisfaction ratings since inception.

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What skills help Media Sales Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on media sales consultant resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all media sales consultants possess?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Excellence in communication
-Empathy and collaboration
-Holistic (or systemic) as well as analytical thinking
-Organizational skills that include prioritization and time management
-Confidence, charisma, showing ambition, and leadership
3. What hard/technical skills are most important?

What hard/technical skills are most important for media sales consultants?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

What media sales consultant skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young media sales consultants need?

Mollie Rosen

Executive Vice President - Member Engagement & Development, 4A's

In today's world, in some ways, character traits are more important than specific lessons or skills learned. The creative nature of our industry necessitates having people who are insatiably curious, demonstrate a passion for the industry, and have the ability to adapt in a fast-paced, constantly evolving industry. We need people who can embrace change and find opportunities.

Do you want to know more?

List of media sales consultant skills to add to your resume

The most important skills for a media sales consultant resume and required skills for a media sales consultant to have include:

Media Sales
CRM
PowerPoint
Account Management
Digital Marketing
Digital Products
Newspapers
Multi-Media
Business Development
Website Development
Persuasion
Facebook
Sales Process
Business Relationships
Customer Satisfaction
Twitter
Search Engine Optimization

Integrated Marketing
Salesforce
Business Sales
Customer Issues
PPC
Client Relationships
Cold Calls
Sales Presentations
Current Business
Search Engine Marketing
Sales Quota
Google Adwords
Media Management
Client Retention
Social Media Management
REP
ROI

Sales Objectives
Sales Targets
Digital Solutions
Sales Strategies
Outbound Calls
Trade Shows
Yahoo
Market Research
Customer Retention
Real Estate
Customer Relationships
Medium Size Businesses
Revenue Accounts
Business Accounts
Sales Contracts
Social Media Sites

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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