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Become A Media Services Coordinator

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Working As A Media Services Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $54,883

    Average Salary

What Does A Media Services Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Services Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Average Length of Employment
Media Specialist 2.9 years
Media Assistant 1.8 years
Media Associate 1.8 years
Media Coordinator 1.6 years
Top Careers Before Media Services Coordinator
Internship 10.3%
Artist 5.7%
Director 3.4%
Technician 3.4%
Top Careers After Media Services Coordinator
Instructor 7.6%
Teacher 4.5%
Recruiter 3.0%

Do you work as a Media Services Coordinator?

Media Services Coordinator Demographics

Gender

Male

58.1%

Female

38.5%

Unknown

3.4%
Ethnicity

White

65.1%

Hispanic or Latino

13.5%

Black or African American

12.3%

Asian

6.2%

Unknown

3.0%
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Foreign Languages Spoken

Spanish

55.6%

French

22.2%

Arabic

11.1%

Thai

11.1%
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Media Services Coordinator Education

Schools

Southern Illinois University Edwardsville

10.0%

Shippensburg University of Pennsylvania

7.5%

Texas Christian University

7.5%

University of North Carolina at Greensboro

7.5%

Capella University

7.5%

Eastern Michigan University

5.0%

South University

5.0%

Brigham Young University

5.0%

University of Central Missouri

5.0%

University of Phoenix

5.0%

University of Rhode Island

5.0%

Saint Mary's College

5.0%

University of Oregon

5.0%

Massachusetts College of Art and Design

5.0%

Rowan University

2.5%

Troy University

2.5%

Richland Community College

2.5%

King's College

2.5%

University of Houston

2.5%

Ramapo College of New Jersey

2.5%
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Majors

Communication

27.9%

Photography

9.9%

Business

7.2%

Marketing

7.2%

Education

6.3%

Fine Arts

5.4%

Psychology

4.5%

Information Technology

4.5%

Educational Technology

3.6%

Music

3.6%

Graphic Design

2.7%

English

2.7%

Information Sciences

1.8%

Specialized Sales And Merchandising

1.8%

Community Organization And Advocacy

1.8%

Audiovisual Communications Technologies

1.8%

Political Science

1.8%

Project Management

1.8%

Law

1.8%

Public Relations

1.8%
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Degrees

Bachelors

53.8%

Masters

22.8%

Other

13.3%

Associate

5.1%

Doctorate

3.2%

Certificate

1.3%

Diploma

0.6%
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Top Skills for A Media Services Coordinator

  1. Video
  2. Audiovisual Materials
  3. Audio
You can check out examples of real life uses of top skills on resumes here:
  • Co-authored the specifications for and supervised the successful installation of a compressed video teleconferencing network used for distance learning and videoconferencing.
  • Instructed and trained users on audiovisual materials.
  • Operated video cameras, audio board, and switcher and computer graphics generator during TV Studio Productions.
  • Designed, configured, and operated high-end computers used for video/audio editing, and multimedia authoring.
  • Provided specifics for updating computer software to my supervisor.

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