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Become A Media Specialist

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Working As A Media Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $49,652

    Average Salary

What Does A Media Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Specialist jobs

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Media Specialist Career Paths

Media Specialist
Adjunct Professor Senior Project Manager Marketing Director
Brand Director
11 Yearsyrs
Specialist Account Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Creative Director Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Social Media Specialist Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Creative Director Writer And Editor Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Marketing Manager Senior Product Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Media Manager Media Director Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Specialist Senior Account Manager Public Relations
Director Of Publications Marketing
6 Yearsyrs
Specialist Property Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Librarian Legal Assistant Marketing Coordinator
Marketing Communications Manager
7 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Marketing Specialist Account Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Adjunct Professor Managing Director Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Media Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Librarian Senior Technician Specialist Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Social Media Specialist Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Media Specialist 3.0 years
Video Specialist 3.0 years
Media Technician 2.9 years
Media Producer 2.8 years
Specialist 2.5 years
Media Designer 2.5 years
Media Manager 2.5 years
Digital Specialist 2.2 years
Content Producer 2.1 years
Medium 2.0 years
Media Promoter 1.8 years
Media Executive 1.7 years
Media Associate 1.7 years
Media Assistant 1.7 years
Media Coordinator 1.6 years
Top Employers Before
Internship 13.1%
Teacher 9.9%
Cashier 3.6%
Manager 3.4%
Instructor 3.1%
Editor 3.0%
Volunteer 2.8%
Reporter 2.6%
Top Employers After
Teacher 9.7%
Internship 7.1%
Librarian 5.5%
Owner 4.5%
Consultant 3.9%
Manager 3.4%
Instructor 3.3%
Volunteer 3.1%
Cashier 3.1%

Media Specialist Demographics

Gender

Male

50.9%

Female

47.1%

Unknown

2.0%
Ethnicity

White

80.7%

Hispanic or Latino

9.5%

Asian

7.3%

Unknown

1.8%

Black or African American

0.6%
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Languages Spoken

Spanish

52.3%

French

10.0%

German

5.0%

Japanese

4.1%

Mandarin

3.6%

Portuguese

3.6%

Chinese

3.6%

Arabic

3.6%

Swahili

2.3%

Korean

1.8%

Italian

1.8%

Russian

1.4%

Cantonese

1.4%

Somali

0.9%

Hindi

0.9%

Carrier

0.9%

Urdu

0.9%

Polish

0.9%

Turkish

0.5%

Hmong

0.5%
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Media Specialist Education

Schools

University of Phoenix

10.0%

Florida State University

8.3%

Full Sail University

7.1%

Virginia Commonwealth University

6.3%

University of North Texas

5.4%

University of West Georgia

4.9%

Liberty University

4.9%

East Carolina University

4.4%

Columbia College Chicago

4.4%

University of Houston

4.4%

Towson University

4.4%

University of Arizona

4.4%

University of North Carolina at Greensboro

4.1%

Arizona State University

3.9%

Georgia State University

3.9%

University of Texas at Austin

3.9%

George Mason University

3.9%

Savannah College of Art and Design

3.9%

University of Memphis

3.9%

New York University

3.7%
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Majors

Communication

18.6%

Business

10.8%

Photography

8.2%

Graphic Design

7.2%

Marketing

6.5%

Journalism

5.6%

Digital Media

4.3%

Education

4.2%

English

3.7%

Public Relations

3.7%

Fine Arts

3.6%

Library Science

3.4%

General Education, Specific Areas

3.3%

Elementary Education

2.7%

Psychology

2.7%

Computer Science

2.6%

Management

2.5%

Audiovisual Communications Technologies

2.2%

Educational Technology

2.2%

Information Technology

2.1%
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Degrees

Bachelors

49.8%

Masters

20.4%

Other

16.9%

Associate

7.2%

Certificate

3.6%

Doctorate

1.1%

Diploma

0.7%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Media Specialist Salaries

Job Title Company Location Start Date Salary
Literacy & Media Specialist Christ Church United Methodist of NYC New York, NY May 19, 2013 $134,194
Media Specialist Media Planning Group USA LLC New York, NY Jul 12, 2015 $130,000
Media Specialist Gatechina, Inc. Fremont, CA Jun 07, 2016 $106,517
Media Specialist World Economic Forum USA Inc. New York, NY Jan 12, 2016 $90,220
Senior Interactive Media Specialist Grainger Management LLC Lake Forest, IL Sep 15, 2015 $88,000
Brand Multi-Media Specialist Breville USA, Inc. Torrance, CA Nov 11, 2016 $87,610
Marketing and Creative Media Specialist Mega West Enterprise Inc. Beverly Hills, CA Sep 23, 2016 $83,480
Senior Digital Media Specialist (Public Relations) Roman Catholic Archdiocese of Los Angeles Los Angeles, CA Jan 08, 2016 $80,000
Senior Digital Media Specialist (Public Relations) Roman Catholic Archdiocese of Los Angeles Los Angeles, CA Aug 01, 2016 $80,000
SR. Media Specialist 360I, LLC Atlanta, GA Mar 11, 2013 $78,200 -
$86,000
Visual Media Specialist Bosch Security Systems, Inc. Burnsville, MN Sep 07, 2015 $77,127
Communications/Media Specialist Sam Rubin Entertainment, Inc. Los Angeles, CA Sep 18, 2015 $77,000
SR. Media Specialist 360I, LLC Atlanta, GA Mar 11, 2013 $77,000 -
$86,000
Pre-Media Specialist The Standard Register Company Dayton, OH Sep 01, 2014 $60,549
Elder Care Media Specialist Pipeline Success, Inc. Austin, TX Jun 05, 2016 $60,258
Media Specialist Art Sound Miami, Inc. Los Angeles, CA Sep 13, 2016 $60,000
Digital Media Specialist Chamberlain Communications LLC New York, NY Oct 01, 2013 $60,000 -
$65,000
Senior Media Specialist Admerasia Inc. New York, NY Sep 01, 2014 $60,000
Senior Media Specialist Reddwerks Corp. Austin, TX Oct 01, 2015 $60,000 -
$90,000
Senior Media Specialist Admerasia Inc. New York, NY Sep 01, 2014 $59,939
Boutique Flowers Service Media Specialist The Bud Stop San Francisco, CA Sep 23, 2016 $45,935
Elder Care Media Specialist Pipeline Success, Inc. Austin, TX Sep 13, 2016 $45,000
Online Media Promation Specialist Lemore, LLC Sunnyvale, CA Feb 09, 2016 $44,996
Online Media Promation Specialist Flex College Resource Centers Los Altos, CA Feb 09, 2016 $44,996
Instructional Media Specialist Colby College Waterville, ME Mar 27, 2013 $44,800
Media Specialist Gatechina, Inc. Fremont, CA Sep 18, 2013 $43,827
Programmatic Media Specialist Coegi LLC Columbia, MO May 09, 2016 $42,500
Marketing Media Specialist & Coordinator Overstreet Real Estate Inc. Snowmass Village, CO Sep 15, 2014 $42,000

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Top Skills for A Media Specialist

WebContentVideoProductionOnlineAudio-VisualEquipmentBookFairsPhotographyCustomerServiceAdobePhotoshopTwitterEmailCampaignsInternetDVDPressReleasesYoutubeFinalCutProPowerpointAdobeCreativeSuiteSEOArtAdobeIllustrator

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Top Media Specialist Skills

  1. Web Content
  2. Video Production
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Upload, proofread, and maintain web content for a variety of clients.
  • Researched and suggested various software solutions that doubled productivity in video production; responsible for Macintosh service and support.
  • Organize reports in excel and manage company website plus all online databases.
  • Planned the library's goals/objectives; managed circulation/cataloging of materials, audio-visual equipment and computers, and access to online resources.
  • Served as Chairperson for our fall and spring book fairs, which raised over $15,000 in one year.

Top Media Specialist Employers

Media Specialist Videos

A Day In The Life: Marketing Manager

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A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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