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Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
Average Length of Employment
Top Careers Before Media Specialist
Top Careers After Media Specialist
Hispanic or Latino9.5%
Black or African American0.6%
Unfortunately we don’t have enough data for this section.
University of Phoenix10.0%
Florida State University8.3%
Full Sail University7.1%
Virginia Commonwealth University6.3%
University of North Texas5.4%
University of West Georgia4.9%
East Carolina University4.4%
Columbia College Chicago4.4%
University of Houston4.4%
University of Arizona4.4%
University of North Carolina at Greensboro4.1%
Arizona State University3.9%
Georgia State University3.9%
University of Texas at Austin3.9%
George Mason University3.9%
Savannah College of Art and Design3.9%
University of Memphis3.9%
New York University3.7%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Literacy & Media Specialist||Christ Church United Methodist of NYC||New York, NY||May 19, 2013||$134,194|
|Media Specialist||Media Planning Group USA LLC||New York, NY||Jul 12, 2015||$130,000|
|Media Specialist||Gatechina, Inc.||Fremont, CA||Jun 07, 2016||$106,517|
|Group Manager, Media Specialist||Cmgrp, Inc.||New York, NY||Mar 16, 2016||$99,154|
|Media Specialist||World Economic Forum USA Inc.||New York, NY||Jan 12, 2016||$90,220|
|Senior Interactive Media Specialist||Grainger Management LLC||Lake Forest, IL||Sep 15, 2015||$88,000|
|Brand Multi-Media Specialist||Breville USA, Inc.||Torrance, CA||Nov 11, 2016||$87,610|
|Marketing and Creative Media Specialist||Mega West Enterprise Inc.||Beverly Hills, CA||Sep 23, 2016||$83,480|
|Senior Digital Media Specialist (Public Relations)||Roman Catholic Archdiocese of Los Angeles||Los Angeles, CA||Jan 08, 2016||$80,000|
|Senior Digital Media Specialist (Public Relations)||Roman Catholic Archdiocese of Los Angeles||Los Angeles, CA||Aug 01, 2016||$80,000|
|Transmission Operator Media Specialist||Deluxe Media Management, Inc.||Burbank, CA||Nov 13, 2014||$79,934|
|Transmission Operator Media Specialist||Deluxe Media Management, Inc.||Burbank, CA||May 27, 2015||$79,934|
|SR. Media Specialist||360I, LLC||Atlanta, GA||Mar 11, 2013||$78,200 -
|Visual Media Specialist||Bosch Security Systems, Inc.||Burnsville, MN||Sep 07, 2015||$77,127|
|Digital Media Specialist||Knote Holding Corp||New York, NY||Jan 02, 2016||$62,610|
|Media Specialist||JOZU LLC||Woodside, CA||Oct 01, 2013||$62,400|
|Pre-Media Specialist||The Standard Register Company||Dayton, OH||Sep 01, 2014||$60,549|
|Elder Care Media Specialist||Pipeline Success, Inc.||Austin, TX||Jun 05, 2016||$60,258|
|Senior Media Specialist||Reddwerks Corp.||Austin, TX||Oct 01, 2015||$60,000 -
|Media Specialist||Art Sound Miami, Inc.||Los Angeles, CA||Sep 13, 2016||$60,000|
|Digital Media Specialist||Chamberlain Communications LLC||New York, NY||Oct 01, 2013||$60,000 -
|Media Specialist||Gatechina, Inc.||Fremont, CA||Sep 18, 2016||$48,000|
|Asian Market Media Specialist and Planner||Aaaza, Inc.||Los Angeles, CA||Sep 05, 2014||$46,000|
|Boutique Flowers Service Media Specialist||The Bud Stop||San Francisco, CA||Sep 23, 2016||$45,935|
|Elder Care Media Specialist||Pipeline Success, Inc.||Austin, TX||Sep 13, 2016||$45,000|
|Online Media Promation Specialist||Lemore, LLC||Sunnyvale, CA||Feb 09, 2016||$44,996|
|Online Media Promation Specialist||Flex College Resource Centers||Los Altos, CA||Feb 09, 2016||$44,996|
|Instructional Media Specialist||Colby College||Waterville, ME||Mar 27, 2013||$44,800|
|Media Specialist||Gatechina, Inc.||Fremont, CA||Sep 18, 2013||$43,827|
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