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Media specialists may work in a variety of industries and handle a complex position. They are responsible for representing their employer across different media formats using all available tools in computer and media technologies.

As a media specialist, you might be working for the public sector or private organizations, for government agencies, educational institutions, business corporations, or any other company that needs to put out information and access the public in one way or another. Your duties will vary depending on your employer, but essentially you will be responsible for creating an attractive image of your employer.

Whether it is printed or online media, written, visual, audio, video messages, web presence, or software design, media specialists have what it takes to handle. They are highly creative people with excellent communication and interpersonal skills who know their way around the mysteries of creating profitable reputation and engaging messages.

There is more than meets the eye when it comes to being a media specialist. For example, did you know that they make an average of $24.46 an hour? That's $50,879 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Media Specialist Do

There are certain skills that many media specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.

Learn more about what a Media Specialist does

How To Become a Media Specialist

If you're interested in becoming a media specialist, one of the first things to consider is how much education you need. We've determined that 69.7% of media specialists have a bachelor's degree. In terms of higher education levels, we found that 11.0% of media specialists have master's degrees. Even though most media specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a media specialist. When we researched the most common majors for a media specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on media specialist resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a media specialist. In fact, many media specialist jobs require experience in a role such as internship. Meanwhile, many media specialists also have previous career experience in roles such as teacher or sales associate.

Media Specialist Career Paths

Average Salary for a Media Specialist

Media Specialists in America make an average salary of $50,879 per year or $24 per hour. The top 10 percent makes over $74,000 per year, while the bottom 10 percent under $34,000 per year.
Average Media Specialist Salary
$50,879 Yearly
$24.46 hourly
$34,000
10 %
$50,000
Median
$74,000
90 %

What Am I Worth?

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Media Specialist Education

Media Specialist Majors

10.0 %

Media Specialist Degrees

Bachelors

69.7 %

Associate

12.3 %

Masters

11.0 %

Top Colleges for Media Specialists

1. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

2. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

3. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

4. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

6. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

7. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

8. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Marquette University

Milwaukee, WI • Private

In-State Tuition
$41,870
Enrollment
8,200

Top Skills For a Media Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.9% of media specialists listed online on their resume, but soft skills such as interpersonal skills and organizational skills are important as well.

Choose From 10+ Customizable Media Specialist Resume templates

Zippia allows you to choose from different easy-to-use Media Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Media Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Media Specialist Demographics

Media Specialist Gender Distribution

Male
Male
53%
Female
Female
47%

After extensive research and analysis, Zippia's data science team found that:

  • Among media specialists, 47.1% of them are women, while 52.9% are men.

  • The most common race/ethnicity among media specialists is White, which makes up 72.6% of all media specialists.

  • The most common foreign language among media specialists is Spanish at 52.6%.

Online Courses For Media Specialist That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
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Learn how to edit videos in Final Cut Pro X with this easy-to-follow course!...

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Best States For a Media Specialist

Some places are better than others when it comes to starting a career as a media specialist. The best states for people in this position are Virginia, New Jersey, Maryland, and New York. Media specialists make the most in Virginia with an average salary of $67,946. Whereas in New Jersey and Maryland, they would average $67,453 and $66,183, respectively. While media specialists would only make an average of $64,298 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. District of Columbia

Total Media Specialist Jobs:
247
Highest 10% Earn:
$110,000
Location Quotient:
1.91 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Media Specialist Jobs:
151
Highest 10% Earn:
$89,000
Location Quotient:
1.56 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Media Specialist Jobs:
1,482
Highest 10% Earn:
$91,000
Location Quotient:
1.5 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Media Specialists

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Top Media Specialist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ media specialists and discovered their number of media specialist opportunities and average salary. Through our research, we concluded that Best Buy was the best, especially with an average salary of $56,874. The Library Company of Philadelphia follows up with an average salary of $52,093, and then comes Sanford Health with an average of $51,817. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a media specialist. The employers include Windstream, Carnival Cruise Line, and Warner Bros.

Most Common Employers For Media Specialist

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Microsoft$109,056$52.4319
2Hearst$69,892$33.6015
3Target$63,302$30.4315
4Raytheon Technologies$63,243$30.4110
5AT&T$61,694$29.6612
6BAE Systems$57,944$27.8614
7Independent Contractor$57,770$27.779
8Best Buy$56,874$27.34540
9CyberCoders$56,551$27.1920
10Prince George's Community College$52,796$25.388

Media Specialist Videos

Becoming a Media Specialist FAQs

Do librarians make good money?

No, librarians do not make good money. They make decent money averaging $50,000 a year ($24.14 an hour). The range in how much a librarian can make starts from as low as $38,000 to as much as $60,000 a year. Factors such as location and type of librarian impact how much a librarian can make.

How much do media specialists make?

Media specialists make about $49,000 yearly or $23.58 hourly. As most jobs go, factors like location, industry, and experience can determine your exact salary.

On the lower end of the salary range, they can make around $29,000, usually for entry-level positions or for low-paying states like Louisiana and South Carolina. On the higher end, they can earn around $81,00 or more.

What is the difference between a librarian and a media specialist?

The difference between a librarian and a media specialist is the focus of their work. A librarian oversees the general running of the library, while a media specialist is a title typically given to a librarian in a school media center who assists faculty with curriculum development.

Where do educational media specialists work?

Educational media specialists typically work in libraries, especially within school library settings. An educational media specialist oversees the management of the media section; this title is most typically given to a librarian in a school media center who assists faculty with curriculum development.

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