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Become A Media Specialist

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Working As A Media Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $61,924

    Average Salary

What Does A Media Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Specialist Jobs

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Media Specialist Career Paths

Media Specialist
Project Manager Program Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Creative Director Freelance Copywriter Senior Copywriter
Brand Strategist
5 Yearsyrs
Specialist Program Coordinator Writer And Editor
Content Manager
5 Yearsyrs
Marketing Specialist Communications Manager Content Manager
Digital Content Manager
5 Yearsyrs
Creative Director Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Media Manager Marketing Manager Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Marketing Director Writer And Editor Social Media Manager
Digital Strategist
5 Yearsyrs
Librarian Branch Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Specialist Property Manager Communications Director
Director Of Marketing And Public Relations
6 Yearsyrs
Media Director Account Director Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Social Media Specialist Marketing Specialist Communications Manager
Internal Communications Manager
9 Yearsyrs
Social Media Specialist Marketing Manager Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Marketing Director Public Relations Consultant Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Marketing Manager Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Manager Communications Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Adjunct Professor Technical Director Video Editor
Media Director
5 Yearsyrs
Marketing Specialist Public Relations Manager Public Relations Director
Media Relations Director
5 Yearsyrs
Project Manager Product Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Production Coordinator Producer Managing Editor
Publications Manager
5 Yearsyrs
Librarian Writer And Editor Content Manager
Web Content Manager
5 Yearsyrs
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Do you work as a Media Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Media Technician 3.0 years
Media Specialist 3.0 years
Media Producer 3.0 years
Media Designer 2.6 years
Media Assistant 1.8 years
Media Associate 1.8 years
Media Coordinator 1.6 years
Top Employers Before
Internship 13.9%
Teacher 10.1%
Cashier 4.0%
Manager 3.5%
Volunteer 3.4%
Instructor 3.3%
Editor 3.0%
Reporter 3.0%
Top Employers After
Teacher 9.3%
Internship 7.4%
Librarian 6.1%
Owner 4.7%
Consultant 4.1%
Volunteer 3.6%
Instructor 3.5%
Manager 3.4%
Cashier 3.4%

Do you work as a Media Specialist?

Media Specialist Demographics

Gender

Male

51.0%

Female

47.1%

Unknown

1.9%
Ethnicity

White

62.0%

Hispanic or Latino

14.2%

Black or African American

12.2%

Asian

7.7%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

50.5%

French

10.4%

German

4.7%

Japanese

4.2%

Mandarin

3.8%

Chinese

3.8%

Arabic

3.8%

Portuguese

2.8%

Swahili

2.4%

Hindi

1.9%

Italian

1.9%

Korean

1.4%

Russian

1.4%

Cantonese

1.4%

Marathi

0.9%

Somali

0.9%

Sindhi

0.9%

Hebrew

0.9%

Bengali

0.9%

Carrier

0.9%
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Media Specialist Education

Schools

University of Phoenix

9.7%

Florida State University

7.4%

Full Sail University

7.2%

University of North Texas

5.9%

Virginia Commonwealth University

5.7%

East Carolina University

4.7%

University of North Carolina at Greensboro

4.7%

University of West Georgia

4.7%

University of Houston

4.7%

Liberty University

4.5%

Towson University

4.5%

University of Arizona

4.5%

Arizona State University

4.2%

Georgia State University

4.2%

New York University

4.0%

Columbia College Chicago

4.0%

University of Texas at Austin

4.0%

George Mason University

4.0%

University of Memphis

4.0%

Michigan State University

3.7%
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Majors

Communication

19.6%

Business

10.7%

Photography

7.7%

Graphic Design

7.5%

Marketing

6.5%

Journalism

5.5%

Digital Media

4.3%

Education

4.1%

English

3.8%

Library Science

3.4%

Public Relations

3.4%

General Education, Specific Areas

3.3%

Fine Arts

3.3%

Elementary Education

2.7%

Psychology

2.7%

Computer Science

2.6%

Management

2.5%

Information Technology

2.2%

Audiovisual Communications Technologies

2.1%

Educational Technology

2.0%
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Degrees

Bachelors

50.2%

Masters

20.4%

Other

16.5%

Associate

7.2%

Certificate

3.7%

Doctorate

1.1%

Diploma

0.8%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Media Specialist Salaries

Job Title Company Location Start Date Salary
Literacy & Media Specialist Christ Church United Methodist of NYC New York, NY May 19, 2013 $134,194
Media Specialist Media Planning Group USA LLC New York, NY Jul 12, 2015 $130,000
Media Specialist Gatechina, Inc. Fremont, CA Jun 07, 2016 $106,517
Media Specialist World Economic Forum USA Inc. New York, NY Jan 12, 2016 $90,220
Senior Interactive Media Specialist Grainger Management LLC Lake Forest, IL Sep 15, 2015 $88,000
Brand Multi-Media Specialist Breville USA, Inc. Torrance, CA Nov 11, 2016 $87,610
Marketing and Creative Media Specialist Mega West Enterprise Inc. Beverly Hills, CA Sep 23, 2016 $83,480
Senior Digital Media Specialist (Public Relations) Roman Catholic Archdiocese of Los Angeles Los Angeles, CA Jan 08, 2016 $80,000
Senior Digital Media Specialist (Public Relations) Roman Catholic Archdiocese of Los Angeles Los Angeles, CA Aug 01, 2016 $80,000
SR. Media Specialist 360I, LLC Atlanta, GA Mar 11, 2013 $78,200 -
$86,000
Visual Media Specialist Bosch Security Systems, Inc. Burnsville, MN Sep 07, 2015 $77,127
Communications/Media Specialist Sam Rubin Entertainment, Inc. Los Angeles, CA Sep 18, 2015 $77,000
SR. Media Specialist 360I, LLC Atlanta, GA Mar 11, 2013 $77,000 -
$86,000
Media Specialist JOZU LLC Woodside, CA Oct 01, 2013 $62,400
Pre-Media Specialist The Standard Register Company Dayton, OH Sep 01, 2014 $60,549
Elder Care Media Specialist Pipeline Success, Inc. Austin, TX Jun 05, 2016 $60,258
Media Specialist Art Sound Miami, Inc. Los Angeles, CA Sep 13, 2016 $60,000
Digital Media Specialist Chamberlain Communications LLC New York, NY Oct 01, 2013 $60,000 -
$65,000
Senior Media Specialist Admerasia Inc. New York, NY Sep 01, 2014 $60,000
Senior Media Specialist Reddwerks Corp. Austin, TX Oct 01, 2015 $60,000 -
$90,000
Asian Market Media Specialist and Planner Aaaza, Inc. Los Angeles, CA Sep 05, 2014 $46,000
Boutique Flowers Service Media Specialist The Bud Stop San Francisco, CA Sep 23, 2016 $45,935
Elder Care Media Specialist Pipeline Success, Inc. Austin, TX Sep 13, 2016 $45,000
Instructional Media Specialist Colby College Waterville, ME Mar 27, 2013 $44,800
Media Specialist Gatechina, Inc. Fremont, CA Sep 18, 2013 $43,827
Programmatic Media Specialist Coegi LLC Columbia, MO May 09, 2016 $42,500
Marketing Media Specialist & Coordinator Overstreet Real Estate Inc. Snowmass Village, CO Sep 15, 2014 $42,000
International Media Specialist Maxine Leonard Pr Los Angeles, CA Aug 15, 2014 $41,949

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Top Skills for A Media Specialist

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  1. Web
  2. Video
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Developed and implemented email marketing campaigns and integrated social media on company s website and email.
  • Produced instructional and educational interactive video programs for various trade organizations, government and education institutions.
  • Coordinate and implement 3-Day social media marketing communication projects with responsibilities that include social media outreach and creating brand awareness online.
  • Assist instructors with the operation of audio-visual equipment and mobile computer setups for PowerPoint presentations and Internet access.
  • Develop graphic design content for Housing Authority website utilizing Adobe Photoshop and Adobe Illustrator.

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Top 10 Best States for Media Specialists

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. New York
  7. Ohio
  8. Nevada
  9. North Carolina
  10. Massachusetts
  • (242 jobs)
  • (35 jobs)
  • (668 jobs)
  • (62 jobs)
  • (508 jobs)
  • (919 jobs)
  • (668 jobs)
  • (106 jobs)
  • (583 jobs)
  • (570 jobs)

Top Media Specialist Employers

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Jobs From Top Media Specialist Employers

Media Specialist Videos

A Day In The Life: Marketing Manager

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A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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