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The differences between media specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media specialist, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a media specialist include digital marketing, video production and customer service. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Media Specialist | Digital Marketing Specialist | |
| Yearly salary | $50,832 | $60,359 |
| Hourly rate | $24.44 | $29.02 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,401 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 76% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Media specialists and digital marketing specialists have different pay scales, as shown below.
| Media Specialist | Digital Marketing Specialist | |
| Average salary | $50,832 | $60,359 |
| Salary range | Between $35,000 And $73,000 | Between $44,000 And $81,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | BP America Inc | Meta |
| Best paying industry | Professional | Finance |
There are a few differences between a media specialist and a digital marketing specialist in terms of educational background:
| Media Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between media specialists' and digital marketing specialists' demographics:
| Media Specialist | Digital Marketing Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |