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Media specialist vs public relations specialist

The differences between media specialists and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media specialist and a public relations specialist. Additionally, a media specialist has an average salary of $50,832, which is higher than the $48,124 average annual salary of a public relations specialist.

The top three skills for a media specialist include digital marketing, video production and customer service. The most important skills for a public relations specialist are press releases, web content, and project management.

Media specialist vs public relations specialist overview

Media SpecialistPublic Relations Specialist
Yearly salary$50,832$48,124
Hourly rate$24.44$23.14
Growth rate8%8%
Number of jobs39,40129,698
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

What does a public relations specialist do?

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Media specialist vs public relations specialist salary

Media specialists and public relations specialists have different pay scales, as shown below.

Media SpecialistPublic Relations Specialist
Average salary$50,832$48,124
Salary rangeBetween $35,000 And $73,000Between $33,000 And $68,000
Highest paying CityWashington, DCSeattle, WA
Highest paying stateNew JerseyWashington
Best paying companyBP America IncMeta
Best paying industryProfessionalFinance

Differences between media specialist and public relations specialist education

There are a few differences between a media specialist and a public relations specialist in terms of educational background:

Media SpecialistPublic Relations Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Media specialist vs public relations specialist demographics

Here are the differences between media specialists' and public relations specialists' demographics:

Media SpecialistPublic Relations Specialist
Average age4242
Gender ratioMale, 52.9% Female, 47.1%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media specialist and public relations specialist duties and responsibilities

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Media specialist vs public relations specialist skills

Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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