What does a media specialist do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

These skill sets are where the common ground ends though. The responsibilities of a media specialist are more likely to require skills like "digital marketing," "video production," "customer service," and "google adwords." On the other hand, a job as a public relations coordinator requires skills like "facebook," "event planning," "press materials," and "press clippings." As you can see, what employees do in each career varies considerably.

In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages. They also perform clerical support tasks such as preparing documents, taking calls and other forms of correspondence, and running errands as necessary.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that media specialist responsibilities requires skills like "customer service," "seo," "marketing campaigns," and "project management." But a digital media internship might use other skills in their typical duties, such as, "facebook," "digital content," "data analysis," and "content management system."

A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a media specialist is likely to be skilled in "digital marketing," "video production," "google adwords," and "marketing campaigns," while a typical communications associate is skilled in "patients," "facebook," "administrative tasks," and "blog posts."

In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.