- Develop solutions to moderately complex problems
- Effectively interact with Nissan Regional marketing staff, internal regional account team and media strategy team
- Develop and implement media campaigns including digital, video, audio, and OOH from pre-planning stages to post-campaign reporting
- Develop and present recommendations, evaluations, POVs and media analyses to Business Leadership and ultimately clients
- Garner insights from digital media campaign results analysis
- Organize, implement and control the day-to-day media planning development process including coordination with Media Planner and Associate Planner
- Work with internal digital media team to integrate digital objectives and strategies into overall plans
- Work with the OMD buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
- Teach and mentor Media Planner and Associate Planner providing one-on-one communications and training sessions to help develop and grow skill sets
- Manage the development of media plans for 49 markets in the Region
- When called upon, travel to various markets to present plan information to local Nissan staff (Regional clients, dealers, etc.)
- Travel will be required, top presentation skills a must
Who We Are:
We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, digital & social, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.
Nissan United is housed within TBWA, AdWeek's 2021 Global Agency of the Year and one of Fast Company's Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world's greatest brands and home to Apple's dedicated TBWA\Media Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams.
TBWA\Chiat\Day Values
Our creative product is everyone's responsibility.
We are tough on work. We are kind to each other.
When we take care of each other, the rest takes care of itself.
TBWA\Chiat\Day Attitudes
Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change
Collaboration: Self-confidence without a big ego; work with all types of people
Integrity: What we say is what we do; it is honesty and respect in our dealings with people
Resourcefulness: To find ways to do whatever we have to do for our clients, and our people
This job requires you to have a COVID vaccine. If you have a medical or religious reason for not receiving the COVID vaccine, the agency will engage in a discussion with you about whether there is a viable accommodation that can be provided.