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Media supervisor vs account coordinator

The differences between media supervisors and account coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and an account coordinator. Additionally, a media supervisor has an average salary of $82,267, which is higher than the $39,973 average annual salary of an account coordinator.

The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for an account coordinator are customer service, data entry, and powerpoint.

Media supervisor vs account coordinator overview

Media SupervisorAccount Coordinator
Yearly salary$82,267$39,973
Hourly rate$39.55$19.22
Growth rate8%8%
Number of jobs8,85893,480
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a media supervisor do?

Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.

What does an account coordinator do?

An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.

Media supervisor vs account coordinator salary

Media supervisors and account coordinators have different pay scales, as shown below.

Media SupervisorAccount Coordinator
Average salary$82,267$39,973
Salary rangeBetween $65,000 And $103,000Between $29,000 And $54,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateVirginiaNew York
Best paying companyWpp Us Holdings IncThe American Musical and Dramatic Academy
Best paying industryRetailProfessional

Differences between media supervisor and account coordinator education

There are a few differences between a media supervisor and an account coordinator in terms of educational background:

Media SupervisorAccount Coordinator
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Most common majorMarketingBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Media supervisor vs account coordinator demographics

Here are the differences between media supervisors' and account coordinators' demographics:

Media SupervisorAccount Coordinator
Average age4242
Gender ratioMale, 47.6% Female, 52.4%Male, 27.5% Female, 72.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media supervisor and account coordinator duties and responsibilities

Media supervisor example responsibilities.

  • Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
  • Manage company website including photography of all images, update images and information as necessary.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Overhaul reporting process to identify non-display KPIs, benchmarks and insights.
  • Evaluate and hire developers of content management systems, apps and ads for Facebook.
  • Compose national media proposals utilizing media math and benchmarking reports.
  • Show more

Account coordinator example responsibilities.

  • Manage service activations and product fulfillment, ESN changes, activations, deactivations and overall customer service satisfaction.
  • Manage bookkeeper and QuickBooks tabulations.
  • Manage client and prospect database for marketing purposes through Salesforce.com.
  • Capitalize on strong organizational and interpersonal skills to expertly manage the regional provider enrollment system for Medicare and Medicaid memberships.
  • Design business cards, letterhead and CRM.
  • Update forecast in CRM from all sales opportunities.
  • Show more

Media supervisor vs account coordinator skills

Common media supervisor skills
  • Media Planning, 11%
  • Digital Marketing, 6%
  • Client Facing, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • KPIs, 3%
Common account coordinator skills
  • Customer Service, 23%
  • Data Entry, 9%
  • PowerPoint, 7%
  • Account Management, 7%
  • Project Management, 5%
  • Account Executives, 4%

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