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Media supervisor vs media consultant

The differences between media supervisors and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a media consultant. Additionally, a media supervisor has an average salary of $82,267, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a media consultant are website development, facebook, and twitter.

Media supervisor vs media consultant overview

Media SupervisorMedia Consultant
Yearly salary$82,267$53,443
Hourly rate$39.55$25.69
Growth rate8%8%
Number of jobs8,85828,768
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a media supervisor do?

Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

Media supervisor vs media consultant salary

Media supervisors and media consultants have different pay scales, as shown below.

Media SupervisorMedia Consultant
Average salary$82,267$53,443
Salary rangeBetween $65,000 And $103,000Between $32,000 And $89,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateVirginiaWashington
Best paying companyWpp Us Holdings InciHeartMedia
Best paying industryRetail-

Differences between media supervisor and media consultant education

There are a few differences between a media supervisor and a media consultant in terms of educational background:

Media SupervisorMedia Consultant
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Media supervisor vs media consultant demographics

Here are the differences between media supervisors' and media consultants' demographics:

Media SupervisorMedia Consultant
Average age4242
Gender ratioMale, 47.6% Female, 52.4%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media supervisor and media consultant duties and responsibilities

Media supervisor example responsibilities.

  • Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
  • Manage company website including photography of all images, update images and information as necessary.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Overhaul reporting process to identify non-display KPIs, benchmarks and insights.
  • Evaluate and hire developers of content management systems, apps and ads for Facebook.
  • Compose national media proposals utilizing media math and benchmarking reports.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Media supervisor vs media consultant skills

Common media supervisor skills
  • Media Planning, 11%
  • Digital Marketing, 6%
  • Client Facing, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • KPIs, 3%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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