Post job

Media supervisor vs media coordinator

The differences between media supervisors and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a media coordinator. Additionally, a media supervisor has an average salary of $82,267, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a media coordinator are facebook, instagram, and twitter.

Media supervisor vs media coordinator overview

Media SupervisorMedia Coordinator
Yearly salary$82,267$47,471
Hourly rate$39.55$22.82
Growth rate8%8%
Number of jobs8,85835,285
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a media supervisor do?

Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Media supervisor vs media coordinator salary

Media supervisors and media coordinators have different pay scales, as shown below.

Media SupervisorMedia Coordinator
Average salary$82,267$47,471
Salary rangeBetween $65,000 And $103,000Between $34,000 And $64,000
Highest paying CitySan Francisco, CAUrban Honolulu, HI
Highest paying stateVirginiaHawaii
Best paying companyWpp Us Holdings IncThe Joffrey Ballet
Best paying industryRetailManufacturing

Differences between media supervisor and media coordinator education

There are a few differences between a media supervisor and a media coordinator in terms of educational background:

Media SupervisorMedia Coordinator
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 82%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Media supervisor vs media coordinator demographics

Here are the differences between media supervisors' and media coordinators' demographics:

Media SupervisorMedia Coordinator
Average age4242
Gender ratioMale, 47.6% Female, 52.4%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media supervisor and media coordinator duties and responsibilities

Media supervisor example responsibilities.

  • Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
  • Manage company website including photography of all images, update images and information as necessary.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Overhaul reporting process to identify non-display KPIs, benchmarks and insights.
  • Evaluate and hire developers of content management systems, apps and ads for Facebook.
  • Compose national media proposals utilizing media math and benchmarking reports.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Media supervisor vs media coordinator skills

Common media supervisor skills
  • Media Planning, 11%
  • Digital Marketing, 6%
  • Client Facing, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • KPIs, 3%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

Browse arts, entertainment, sports, and media jobs