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The differences between media supervisors and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $82,267 average annual salary of a media supervisor.
The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a media director are digital marketing, video production, and media planning.
| Media Supervisor | Media Director | |
| Yearly salary | $82,267 | $112,564 |
| Hourly rate | $39.55 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,858 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Media supervisors and media directors have different pay scales, as shown below.
| Media Supervisor | Media Director | |
| Average salary | $82,267 | $112,564 |
| Salary range | Between $65,000 And $103,000 | Between $73,000 And $172,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Virginia | Nevada |
| Best paying company | Wpp Us Holdings Inc | |
| Best paying industry | Retail | Professional |
There are a few differences between a media supervisor and a media director in terms of educational background:
| Media Supervisor | Media Director | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between media supervisors' and media directors' demographics:
| Media Supervisor | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 16% |