Post job

Media supervisor vs media director

The differences between media supervisors and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $82,267 average annual salary of a media supervisor.

The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a media director are digital marketing, video production, and media planning.

Media supervisor vs media director overview

Media SupervisorMedia Director
Yearly salary$82,267$112,564
Hourly rate$39.55$54.12
Growth rate8%8%
Number of jobs8,85822,511
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a media supervisor do?

Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.

What does a media director do?

A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.

Media supervisor vs media director salary

Media supervisors and media directors have different pay scales, as shown below.

Media SupervisorMedia Director
Average salary$82,267$112,564
Salary rangeBetween $65,000 And $103,000Between $73,000 And $172,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateVirginiaNevada
Best paying companyWpp Us Holdings IncGoogle
Best paying industryRetailProfessional

Differences between media supervisor and media director education

There are a few differences between a media supervisor and a media director in terms of educational background:

Media SupervisorMedia Director
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 76%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityStanford University

Media supervisor vs media director demographics

Here are the differences between media supervisors' and media directors' demographics:

Media SupervisorMedia Director
Average age4242
Gender ratioMale, 47.6% Female, 52.4%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage12%16%

Differences between media supervisor and media director duties and responsibilities

Media supervisor example responsibilities.

  • Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
  • Manage company website including photography of all images, update images and information as necessary.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Overhaul reporting process to identify non-display KPIs, benchmarks and insights.
  • Evaluate and hire developers of content management systems, apps and ads for Facebook.
  • Compose national media proposals utilizing media math and benchmarking reports.
  • Show more

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Media supervisor vs media director skills

Common media supervisor skills
  • Media Planning, 11%
  • Digital Marketing, 6%
  • Client Facing, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • KPIs, 3%
Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%

Browse arts, entertainment, sports, and media jobs