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Media supervisor vs media manager

The differences between media supervisors and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media supervisor, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $82,267 average annual salary of a media supervisor.

The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a media manager are digital marketing, kpis, and media planning.

Media supervisor vs media manager overview

Media SupervisorMedia Manager
Yearly salary$82,267$96,475
Hourly rate$39.55$46.38
Growth rate8%10%
Number of jobs8,858110,888
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 81%
Average age4239
Years of experience410

What does a media supervisor do?

Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Media supervisor vs media manager salary

Media supervisors and media managers have different pay scales, as shown below.

Media SupervisorMedia Manager
Average salary$82,267$96,475
Salary rangeBetween $65,000 And $103,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateVirginiaPennsylvania
Best paying companyWpp Us Holdings IncMeta
Best paying industryRetailAutomotive

Differences between media supervisor and media manager education

There are a few differences between a media supervisor and a media manager in terms of educational background:

Media SupervisorMedia Manager
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 81%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityUniversity of Georgia

Media supervisor vs media manager demographics

Here are the differences between media supervisors' and media managers' demographics:

Media SupervisorMedia Manager
Average age4239
Gender ratioMale, 47.6% Female, 52.4%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between media supervisor and media manager duties and responsibilities

Media supervisor example responsibilities.

  • Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
  • Manage company website including photography of all images, update images and information as necessary.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Overhaul reporting process to identify non-display KPIs, benchmarks and insights.
  • Evaluate and hire developers of content management systems, apps and ads for Facebook.
  • Compose national media proposals utilizing media math and benchmarking reports.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Media supervisor vs media manager skills

Common media supervisor skills
  • Media Planning, 11%
  • Digital Marketing, 6%
  • Client Facing, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • KPIs, 3%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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