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The differences between media supervisors and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a media planner. Additionally, a media supervisor has an average salary of $82,267, which is higher than the $58,044 average annual salary of a media planner.
The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Media Supervisor | Media Planner | |
| Yearly salary | $82,267 | $58,044 |
| Hourly rate | $39.55 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,858 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Media supervisors and media planners have different pay scales, as shown below.
| Media Supervisor | Media Planner | |
| Average salary | $82,267 | $58,044 |
| Salary range | Between $65,000 And $103,000 | Between $48,000 And $69,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Virginia | Washington |
| Best paying company | Wpp Us Holdings Inc | RPA |
| Best paying industry | Retail | Professional |
There are a few differences between a media supervisor and a media planner in terms of educational background:
| Media Supervisor | Media Planner | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 89% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media supervisors' and media planners' demographics:
| Media Supervisor | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |