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Media supervisor vs public relations

The differences between media supervisors and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a public relations. Additionally, a media supervisor has an average salary of $82,267, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a public relations are press releases, web content, and facebook.

Media supervisor vs public relations overview

Media SupervisorPublic Relations
Yearly salary$82,267$48,383
Hourly rate$39.55$23.26
Growth rate8%8%
Number of jobs8,85822,721
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a media supervisor do?

Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Media supervisor vs public relations salary

Media supervisors and public relations have different pay scales, as shown below.

Media SupervisorPublic Relations
Average salary$82,267$48,383
Salary rangeBetween $65,000 And $103,000Between $32,000 And $72,000
Highest paying CitySan Francisco, CARichmond, VA
Highest paying stateVirginiaVirginia
Best paying companyWpp Us Holdings IncEdelman Financial Engines
Best paying industryRetailProfessional

Differences between media supervisor and public relations education

There are a few differences between a media supervisor and a public relations in terms of educational background:

Media SupervisorPublic Relations
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 75%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityStanford University

Media supervisor vs public relations demographics

Here are the differences between media supervisors' and public relations' demographics:

Media SupervisorPublic Relations
Average age4242
Gender ratioMale, 47.6% Female, 52.4%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media supervisor and public relations duties and responsibilities

Media supervisor example responsibilities.

  • Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
  • Manage company website including photography of all images, update images and information as necessary.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Overhaul reporting process to identify non-display KPIs, benchmarks and insights.
  • Evaluate and hire developers of content management systems, apps and ads for Facebook.
  • Compose national media proposals utilizing media math and benchmarking reports.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Media supervisor vs public relations skills

Common media supervisor skills
  • Media Planning, 11%
  • Digital Marketing, 6%
  • Client Facing, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • KPIs, 3%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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