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The differences between media supervisors and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a social media specialist. Additionally, a media supervisor has an average salary of $82,267, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Media Supervisor | Social Media Specialist | |
| Yearly salary | $82,267 | $51,584 |
| Hourly rate | $39.55 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,858 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Media supervisors and social media specialists have different pay scales, as shown below.
| Media Supervisor | Social Media Specialist | |
| Average salary | $82,267 | $51,584 |
| Salary range | Between $65,000 And $103,000 | Between $38,000 And $68,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Virginia | Hawaii |
| Best paying company | Wpp Us Holdings Inc | McKinsey & Company Inc |
| Best paying industry | Retail | Professional |
There are a few differences between a media supervisor and a social media specialist in terms of educational background:
| Media Supervisor | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media supervisors' and social media specialists' demographics:
| Media Supervisor | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |