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Media supervisor skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Bradley Van Alstyne Ph.D.,
Bradley Van Alstyne Ph.D.
Below we've compiled a list of the most critical media supervisor skills. We ranked the top skills for media supervisors based on the percentage of resumes they appeared on. For example, 11.3% of media supervisor resumes contained media planning as a skill. Continue reading to find out what skills a media supervisor needs to be successful in the workplace.

15 media supervisor skills for your resume and career

1. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how media supervisors use media planning:
  • Promoted to oversee media planning functions for various customer engagements.
  • Managed strategic media planning, development, and execution for GM Certified Used Vehicles, Fleet, and Trade Accounts.

2. Digital Marketing

Here's how media supervisors use digital marketing:
  • Research, present, implement and manage new digital marketing opportunities that will drive qualified visitors to websites.
  • Created digital marketing strategies consistent with the brand objectives, resulting in increased consumer engagement and brand growth.

3. Client Facing

Here's how media supervisors use client facing:
  • Achieved promotion within short duration by gaining increased client facing responsibilities contributing to immediate results.

4. Campaign Performance

Here's how media supervisors use campaign performance:
  • Analyze campaign performance on a consistent basis and make recommendations on how to optimize the campaign for optimal performance.
  • Managed search campaign performance against client goals- CPL, CPC, CTR.

5. Google Analytics

Here's how media supervisors use google analytics:
  • Work closely with creative and analytic teams to analyze microsites/websites via Webtrends, and Google Analytics data.
  • Program Experience Hootsuite Sprout Social Google Analytics Facebook Insights Twitter Insights Adobe Creative Suite Microsoft Office Suite

6. KPIs

Here's how media supervisors use kpis:
  • Reviewed and analyzed results based on predetermined and customized KPIs.
  • Managed display and paid search campaigns to specific KPIs.

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7. Facebook

Here's how media supervisors use facebook:
  • Created and managed different social network accounts such as Facebook and Foursquare, and prepared electronic and print promotional materials.
  • Developed & maintained social media and marketing strategy for CWM including Facebook, Twitter and client newsletter.

8. MRI

Magnetic Resonance Imaging (MRI) is a non-invasive and painless procedure that uses strong magnetic fields, radio waves, and computers to create detailed and cross images of the body's inner parts. MRI scanner can detect anomalies inside the brain and spinal cord, find tumors or cysts, detect heart, liver, and other abdominal organ problems, and many more. MRIs are very useful in studying soft tissues and the nervous system. Aside from diagnosing diseases, doctors also use MRI to check how well you have recovered from a particular treatment.

Here's how media supervisors use mri:
  • Managed MRI research system generating specific demographic information for media recommendations.
  • Performed market research into media habits of target populations (GfK MRI, Simmons, Nielsen).

9. POVs

Here's how media supervisors use povs:
  • Created agency-wide documents to help streamline process including POVs, client questionnaires and an advertising template that earned adoption by agency.
  • Worked on monthly media post performance reviews, POVs and media decks for the client.

10. Client Relationships

Here's how media supervisors use client relationships:
  • Partnered with the Vice President in leading the organization, managing client relationships, presenting recommendations and expanding the agency staff.
  • Managed daily client relationships and budgets ranging from $1M to over $100M per account.

11. DoubleClick

Here's how media supervisors use doubleclick:
  • Scheduled and managed multiple online impression campaigns utilizing APT and DoubleClick for Publishers.
  • Trafficked digital media buys totaling over half million dollars using DART services (DoubleClick for Advertisers).

12. Media Research

Here's how media supervisors use media research:
  • Developed client proposals and media strategies detailing objectives, needs analysis, media research and recommendations
  • Compiled media research, analyzed data and developed quarterly and yearly competitive analyses.

13. SEO

Here's how media supervisors use seo:
  • Perform SEO analysis and consult on digital strategy and recommendations.
  • Assimilated digital media strategies (SEO, SEM, PPC, and Digital) into various online marketing initiatives.

14. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how media supervisors use sem:
  • Led team on flawless execution of all performance-based media campaigns, including SEM, digital display and paid social.
  • Generated over 50,000 leads for State Farm Auto Insurance by structuring an effective SEM program and including mobile marketing.

15. Media Buying

Here's how media supervisors use media buying:
  • Managed project implementation including brand opportunity mapping, opportunity evaluation, marketing strategies and media buying.
  • Developed and implemented media buying manual to establish organization within the department.
top-skills

What skills help Media Supervisors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on media supervisor resumes?

Bradley Van Alstyne Ph.D.

Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California

Experience: internships, co-curricular and extra-curricular projects, and any jobs held while in college. Those jobs may not be directly related to a media coordinator job description but could have other benefits like the team environment at a restaurant.

What soft skills should all media supervisors possess?

Bradley Van Alstyne Ph.D.

Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California

Working well with others, time management, and the ability to teach and supervise others.

What hard/technical skills are most important for media supervisors?

Bradley Van Alstyne Ph.D.

Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California

Video (shooting and editing), audio applications that allow you to produce and edit sound, and social media literacy.
Do you want to know more?
Read more about what experts have to say about media supervisor

List of media supervisor skills to add to your resume

Media supervisor skills

The most important skills for a media supervisor resume and required skills for a media supervisor to have include:

  • Media Planning
  • Digital Marketing
  • Client Facing
  • Campaign Performance
  • Google Analytics
  • KPIs
  • Facebook
  • MRI
  • POVs
  • Client Relationships
  • DoubleClick
  • Media Research
  • SEO
  • SEM
  • Media Buying
  • Strategy Development
  • Direct Reports
  • Account Management
  • Instagram
  • Twitter
  • Media Management
  • Campaign Management
  • Budget Management
  • YouTube
  • Target Audience
  • Partner Agencies
  • ROI
  • Integrated Marketing
  • Marketing Campaigns
  • Develop Creative Solutions
  • RFP
  • Emerging Technologies
  • Market Research
  • Search Engine Marketing
  • Direct Response
  • Strategic Direction
  • Business Objectives
  • Media Sales
  • Comscore
  • Client Expectations
  • Brand Positioning
  • Client Budgets
  • Digital Campaigns
  • Content Marketing
  • Creative Agencies
  • Client Billing
  • Client Objectives
  • Digital Strategy
  • Media Analysis

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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