What does a media supervisor do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

There are some key differences in the responsibilities of each position. For example, media supervisor responsibilities require skills like "media planning," "digital marketing," "client facing," and "campaign performance." Meanwhile a typical public relations has skills in areas such as "web content," "event planning," "blog posts," and "photography." This difference in skills reveals the differences in what each career does.

Communications consultants are responsible for preparing media releases, whether through print, video, or email. They perform varied tasks that may include working on complete projects such as media analysis and branding, creating strategies to reinforced communication among clients and employees, and providing guidance and recommendations to a company's public relations team. Communications consultants may also conduct training on best practices for other employees. Some employers prefer someone with a bachelor's degree in communications, public relations or journalism, previous work experience in a related field, and excellent written and verbal communication skills.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that media supervisor responsibilities requires skills like "media planning," "digital marketing," "client facing," and "campaign performance." But a communications consultant might use other skills in their typical duties, such as, "powerpoint," "web content," "project management," and "strategic communications plan."

A government relations internship involves a trainee who assists the vice president of government relations in managing and analyzing policy issues. Government relations interns are required to compile and summarize material on emerging and existing public policy for staff members. They assist with external stakeholder engagement strategy and draft press releases on pertinent legislative and regulatory issues. Government relations interns must also attend congressional hearings and produce reports to corporations and trade associations covering wide a wide array of policy areas.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from media supervisor resumes include skills like "media planning," "digital marketing," "client facing," and "campaign performance," whereas a government relations internship is more likely to list skills in "internship program," "powerpoint," "public policy," and "donor database. "

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Even though a few skill sets overlap between media supervisors and public relations specialists, there are some differences that are important to note. For one, a media supervisor might have more use for skills like "client facing," "campaign performance," "google analytics," and "kpis." Meanwhile, some responsibilities of public relations specialists require skills like "web content," "strong project management," "project management," and "story development. "