Medifast CEO and leadership

Vice President and Chief Financial Officer with diversified experience in the consumer products, manufacturing, retail and high tech industries:

My experience includes the following:

--Strategic roles with a team of over 75 employees

--Three successful IPOs

--Experience with Private Equity and Venture Capital firms

--Responsible for strategic planning, annual operating plan, treasury and forecasts

--Managed the financial statement close process for Heinz North America

--Global GAAP/SEC audit engagement with over 250 team members in over 100 countries

--Significant merger and acquisition experience

Visionary, results-oriented leader accomplished in building brands, developing people, driving innovation while delivering volume and profit objectives across highly competitive retail categories for premier consumer goods companies (domestically and internationally).

CMO/General Management

1) Breakthrough Integrated Marketing 2) Product & Platform Innovation 3) International Experience

4) P&L Ownership/Cost Savings 5) Global Brand Strategy 6) Retail Customer Focus

7) M&A 8) Portfolio Revitalization 9) Building Marketing

Capabilities

• Global Integrated Marketing: Pioneer of insight driven, multi-media marketing (incl. digital) campaigns, optimizing marketing mix and channel strategies for several iconic and emerging brands.



• Innovation and Commercialization: Led the development and commercialization of game-changing platform launches, such as 100 Cal Packs, Ritz Chips, Snack N Seal and Oreo Cakesters across highly competitive categories like RTE cereal, confection, biscuits, dairy and salty snacks.

• General Management Leadership: Have had P&L ownership across numerous businesses in multiple countries, maximizing both top and bottom line, harnessing the power of multi-discipline teams.

• International Business Acumen: Successful “in country” experience in both developed and developing countries across Asia Pacific region for Kraft and Fonterra.

• Portfolio Revitalization: Turned around mature declining scale businesses (LifeSavers, Kraft Nabisco and Planters) via consumer driven transformative strategies built to regain consumer relevance and preference against steep competitive forces while building strong retail customer partnerships.