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Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Iphone/Ipad/Osx EPM, Media and Graphics||Apple Inc.||Cupertino, CA||May 23, 2011||$140,000|
|Iphone/Ipad/Osx EPM, Media and Graphics||Apple Inc.||Cupertino, CA||Jan 30, 2012||$140,000|
|Media Planning Lead||Huge, LLC||New York, NY||Jul 28, 2014||$130,000 -
|Media Reporter||The New York Times Company||New York, NY||Oct 01, 2015||$120,000|
|Christian Media Corporation||Christian Media Corporation||New York, NY||Dec 15, 2016||$115,000|
|Media Programmer 3||Apple Inc.||Cupertino, CA||Sep 25, 2010||$110,426|
|Media Reporter||The New York Times Company||New York, NY||Oct 01, 2015||$110,000|
|Media Artist||Resonant Legal Media||San Rafael, CA||Jan 01, 2010||$93,915|
|Media Artist||Resonant Legal Media||San Rafael, CA||Jan 07, 2010||$93,915|
|Media Officer||Greenpeace, Inc.||San Francisco, CA||Jan 17, 2014||$85,000|
|Media Officer||Greenpeace, Inc.||Los Angeles, CA||Jan 17, 2014||$85,000|
|Media Campaigner||Avaaz Foundation||New York, NY||Sep 01, 2015||$75,000|
|Regional Mngr, Media Div.-Latin AM., Spain, & US N||The First Church of Christ, Scientist||Boston, MA||Sep 26, 2012||$73,185|
|Media Officer||Greenpeace, Inc.||San Francisco, CA||Jan 17, 2014||$66,789|
|Media Officer||Greenpeace, Inc.||San Francisco, CA||Jan 17, 2011||$62,906|
|Media Officer||Greenpeace, Inc.||Washington, DC||Jan 17, 2011||$62,906|
|Media Supervsor||Starcom Mediavest Group, Inc.||Detroit, MI||Sep 19, 2010||$60,000|
|Media Researcher||Shortpeace Films, Inc.||New York, NY||Mar 28, 2011||$60,000|
|Media Artist||EFFY Jewelers Corp.||New York, NY||May 30, 2016||$60,000 -
|Mutli-Media Artist||Spyeglass, LLC||Minneapolis, MN||Aug 16, 2016||$54,032|
|Dgtl Cmnty SOC Media Spclst 1||The Board of Trustees of The Leland Stanford, Jr. University||Stanford, CA||Jan 08, 2016||$53,000|
|Media Reporter/Correspondent||Campus Renewal Ministries||Austin, TX||Sep 27, 2013||$41,740|
|Organic Spread Media LLC||Organic Spread Media LLC||New York, NY||Dec 01, 2011||$40,300|
|Biligual Media Traslator/Interpreter||Media Korea, Inc.||Fort Lee, NJ||Oct 01, 2009||$40,070|
|Media Reporter/Correspondent||Campus Renewal Ministries||Austin, TX||Sep 01, 2011||$40,000|
|Media Reporter/Correspondent||Campus Renewal Ministries||Austin, TX||Sep 27, 2013||$40,000|
|Media Artist||The Lab LLC||New York, NY||Sep 22, 2014||$40,000|
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