What does a membership director do?
A membership director is in charge of membership within various institutions such as fitness centers and clubs. Their duties include increasing business, marketing services, converting patrons to paying members, collecting membership payments, maintaining member records, and collecting feedback from customers. They oversee membership activities for an organization, including developing programs and offering information updates to members.
Membership director responsibilities
Here are examples of responsibilities from real membership director resumes:
- Manage the member and provider service department for the commercial and Medicaid lines of business.
- Establish and redefine business processes in order to achieve national accreditation through NCQA.
- Perform periodic checking of on the cleanliness and order of the gym & locker facilities.
- Assist member dentists on a daily basis with Medicaid regulations, policies, and provider credentialing issues.
- Participate in the development of the plan's Medicare line of business working alongside all departments and consultants.
- Increase prospective members with the use of social networking tools and introducing new media tools: LinkedIn and Facebook.
- Contribute process enhancement protocol's with department peers on company goals and corrective action plans delegate by CMS for compliance issues.
- Modify current or create new policies and procedures to optimize efficiencies and to maintain compliance relating to NCQA and CMS standards.
- Charge with government operations oversight.
- Provide continual customer support for personally recruit Nielsen homes throughout panel participation
- Recruit all household members of statistically select homes to be part of Nielsen television measurement and computer research.
- Perfect membership communication via weekly email, website and Facebook updates and reminders also increasing membership participation and revenue.
- Promote to director position and given additional responsibilities as well as staff oversight while maintaining former responsibilities on an elevate level.
- Innovate LinkedIn social media and direct-mail campaigns.
- Interact with employees that have any questions about Costco.
Membership director skills and personality traits
We calculated that 13% of Membership Directors are proficient in Customer Service, Front Desk, and Membership Database. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Membership Directors that have these skills listed on their resume here:
- Customer Service, 13%
Interview Potential Candidates/ Review Membership Applications Process Membership Payments Review Billing and Processing Info Provide exceptional Customer Service Increase company productivity.
- Front Desk, 10%
Developed and managed $2 million budget and supervised 40 part-time employees in front desk, registration, and nursery areas.
- Membership Database, 5%
Handled all aspects of member services including designing and maintaining membership databases and developing reporting formats.
- Community Events, 5%
Work with Director of Marketing to promote YMCA programs internally and externally including participation in community events and through social media.
- Member Events, 4%
Developed and supervised exclusive member events, including exhibit and special event openings and annual three-day member event.
- Member Service, 4%
Provided high-level administrative support to Membership Director by performing tasks pertaining to member services and branch operations.
Most membership directors use their skills in "customer service," "front desk," and "membership database" to do their jobs. You can find more detail on essential membership director responsibilities here:
Creativity. To carry out their duties, the most important skill for a membership director to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Membership directors often use creativity in their day-to-day job, as shown by this real resume: "acquired membership through creative marketing techniques, cold call prospecting, member referrals, outside sales calls and active community involvement. "
Organizational skills. Another soft skill that's essential for fulfilling membership director duties is organizational skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." According to a membership director resume, here's how membership directors can utilize organizational skills in their job responsibilities: "acted as a community spokesperson and representative for television, radio, organizational meetings and community events. "
Analytical skills. Another skill that relates to the job responsibilities of membership directors is analytical skills. This skill is critical to many everyday membership director duties, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This example from a resume shows how this skill is used: "restructured membership program in 2006 by completing an in-depth program analysis and comparative report. "
Communication skills. A big part of what membership directors do relies on "communication skills." You can see how essential it is to membership director responsibilities because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Here's an example of how this skill is used from a resume that represents typical membership director tasks: "ensured effective communication through flyers, program guide and press releases. "
The three companies that hire the most membership directors are:
- Tampa YMCA3 membership directors jobs
- National Insurance Services3 membership directors jobs
- University of Southern California3 membership directors jobs
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Compare different membership directors
Membership director vs. Program manager
A program manager is responsible for monitoring the project's progress, improving and developing new strategies, and coordinate various projects across the organization to ensure the success of the business objective. Program managers also manage the program's expenses, ensuring that the projects adhere to the budget goals without compromising the quality and accuracy of the result. A program manager should regularly connect with the different teams of every project under the program to keep track of the processes and procedures for the timely delivery of the product.
While similarities exist, there are also some differences between membership directors and program manager. For instance, membership director responsibilities require skills such as "front desk," "membership database," "community events," and "member events." Whereas a program manager is skilled in "project management," "program management," "oversight," and "infrastructure." This is part of what separates the two careers.
Program managers tend to reach higher levels of education than membership directors. In fact, program managers are 11.2% more likely to graduate with a Master's Degree and 1.0% more likely to have a Doctoral Degree.Membership director vs. Consultant/project manager
Consultants/project managers act as planners, leaders, and advisors in business enterprises. These professionals facilitate meetings and establish positive relationships with vendors, management, and clients. They make customer visits, maintain industry knowledge, procure third-party software and hardware, and deliver projects. It is also part of their duty to manage complex initiatives in an individual business unit or organization. Their skills include analytical, time and cost management, problem-solving, interpersonal skills, and proficiency in project management software.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that membership director responsibilities requires skills like "customer service," "front desk," "membership database," and "community events." But a consultant/project manager might use other skills in their typical duties, such as, "project management," "project scope," "executive management," and "customer satisfaction."
Average education levels between the two professions vary. Consultant/project managers tend to reach higher levels of education than membership directors. In fact, they're 10.8% more likely to graduate with a Master's Degree and 1.0% more likely to earn a Doctoral Degree.Membership director vs. Assistant project manager
An assistant project manager is an individual who works directly under a project manager to support the planning and execution of projects. Associate project managers keep track of a project's progress and communicate with stakeholders about project needs and goals. They help procure materials and other essential items to meet project goals and avoid delays in completing a project. They are also responsible for resolving complex issues that arise in a project.
The required skills of the two careers differ considerably. For example, membership directors are more likely to have skills like "customer service," "front desk," "membership database," and "community events." But a assistant project manager is more likely to have skills like "project management," "construction management," "general contractors," and "construction projects."
Assistant project managers typically earn similar educational levels compared to membership directors. Specifically, they're 1.8% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Membership director vs. Call center manager
Call center managers specialize in overseeing call center operations and agents' performances, ensuring that customers are satisfied. Aside from this, they are mostly involved in hiring and training new agents, shaping them into productive workforce members. As managers, they must lead by setting targets, encouraging agents, and devising strategies to meet them, even providing support when issues are difficult to resolve. Furthermore, call center managers must implement and adhere to all policies and regulations of the company.
Types of membership director
Updated January 8, 2025
