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Membership manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Meaghan Goodman Ph.D.,

TeWhan Hahn Ph.D.

Below we've compiled a list of the most critical membership manager skills. We ranked the top skills for membership managers based on the percentage of resumes they appeared on. For example, 11.5% of membership manager resumes contained corrective action as a skill. Continue reading to find out what skills a membership manager needs to be successful in the workplace.

15 membership manager skills for your resume and career

1. Corrective Action

Here's how membership managers use corrective action:

Track ongoing membership expenditures and revenue, taking immediate corrective action when necessary.
Complete annual performance reviews, recommend compensation, and as necessary, take corrective action and terminated direct reports.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how membership managers use customer service:

Provide administrative support and training of company software/ reporting procedures while providing high-quality customer service to members and staff.
Developed and oversaw membership recruitment and retention programs as well as technology upgrades and customer service communications.

3. Member Database

Member database is a collection of member data either from a subscription, a service provider, or a club. This information is organized into a spreadsheet, which allows users to quickly find the client's name, contact information, and (sometimes) past services received. These databases may be handmade in a spreadsheet document or by using an online software.

Here's how membership managers use member database:

Maintained paper, and electronic member database.
Managed membership data and worked in concert with Database Manager to implement systemimprovements and troubleshooting all issues with member database software.

4. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how membership managers use promotional materials:

Develop marketing and promotional materials and meeting related communications and coordination.
Develop promotional materials to generate prospects, member introductory packet.

5. Membership Sales

Membership sales is a process whereby a potential customer (prospect) joins a platform, group, or club, convincing them of its benefits, and closes the deal. Like every process, each step plays an important role in the overall success of the sales pitch.

Here's how membership managers use membership sales:

Raised new membership sales in the field by more than 20% by developing an effective outside sales team.
Assisted several clubs to reach goal, cleaning up the attitudes about gym membership sales and referral networks.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how membership managers use crm:

Tracked all incoming leads and followed up with all current leads while maintaining a large CRM database.
Assisted in customizing the layout of the CRM and the associated fields to incorporate metrics reporting.

7. Membership Program

A membership program is one where an organization asks their potential clients or customers to invest something either their time or money or certain actions. And in return, those people become affiliated with the organization for a specified period. Membership programs are a great way to connect people and bring them around a particular profession or an interest.

Here's how membership managers use membership program:

Created corporate membership program to increase membership among Fortune 500 organizations & exceeded membership non-renewal conversion goals for 2006.
Managed corporate membership program, primarily utilized to recognize corporate donors to the Museum.

8. Member Events

Here's how membership managers use member events:

Coordinated cooperative marketing opportunities and managed monthly member events.
Raised money to underwrite member events/programs.

9. Front Desk

Here's how membership managers use front desk:

Supervised front desk attendants and handled scheduling logistics.
Direct supervision of front desk, Kid's Club, and maintenance staff along with tracking/ordering of club supplies.

10. Event Planning

Here's how membership managers use event planning:

Assisted with event planning and was in charge of weight-loss programs where members were required to check in twice a week.
Worked with the membership director on event planning for the annual conference and networking events for board members.

11. Membership Recruitment

Here's how membership managers use membership recruitment:

Developed and managed efforts supporting the Association's membership and chapter development, including ongoing membership recruitment and retention efforts.
Managed invitations, logistics and follow up for international membership recruitment events.

12. Membership Growth

Here's how membership managers use membership growth:

Plan, implement, evaluate & track strategies & trends for annual membership growth in both numbers & dollars.
Achieved 5% membership growth and employer group growth from one single group to 25 select employer groups.

13. Direct Reports

Here's how membership managers use direct reports:

Provided training and mentoring to direct reports including Membership Assistants and volunteers.
Resolved employee conflicts and promoted professional development among direct reports.

14. Database Management

Here's how membership managers use database management:

Managed annual donations (organization membership); database management and redesign, budgeting.
Established new database management software to increase membership retention.

15. Member Service

Member Sеrvісе іѕ rеѕроnѕіblе for assisting, receiving, and rеѕроndіng to іnԛuіrіеѕ, concerns, rеԛuеѕtѕ, аnd complaints from members аnd prospective members іn order tо undеrѕtаnd contractor policies аnd рrосеdurеѕ.

Here's how membership managers use member service:

Supervised and developed Member Services Associates.
Maintain inventory of Member Services material.

What skills help Membership Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What technical skills for a membership manager stand out to employers?

Meaghan Goodman Ph.D.

Program Director & Assistant Professor, Maryville University

Speech-Language Pathologists help people improve their speech, language, swallowing, hearing, and other communication abilities. The goal of our profession is ultimately to help people effectively communicate and improve quality of life. Therefore, the skills that standout to employers are Speech-Language Pathologists who
-Like to think critically and problem solve,
-Are passionate about the field and demonstrate a desire to continually learn more,
-Are dedicated to serving people and helping them live their best lives,
-And those who possess strong advocacy skills!

What soft skills should all membership managers possess?

TeWhan Hahn Ph.D.

Professor of Finance, Auburn University at Montgomery

Writing skills including email writing, being able to work in teams, and knowing the workplace etiquettes.

Do you want to know more?

List of membership manager skills to add to your resume

The most important skills for a membership manager resume and required skills for a membership manager to have include:

Corrective Action
Customer Service
Member Database
Promotional Materials
Membership Sales
CRM
Membership Program
Member Events
Front Desk
Event Planning
Membership Recruitment
Membership Growth
Direct Reports
Database Management
Member Service

Community Organizations
Member Retention
Retention Rate
Press Releases
Market Research
Membership Applications
Member Benefits
Community Events
Facebook
Membership Dues
Twitter
Cold Calls
Staff Liaison
Trade Shows
Membership Revenue

Strategic Plan
Retention Efforts
Volunteer Recruitment
Linkedin
Local Businesses
B Testing
Retention Programs
Membership Campaigns
Girl Scouts
Corporate Accounts
Membership Reports
EFT
Fundraising Campaigns
New Business
Membership Materials

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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