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Become A Merchandise Analyst

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Working As A Merchandise Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $58,000

    Average Salary

What Does A Merchandise Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Merchandise Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Merchandise Analyst jobs

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Merchandise Analyst Career Paths

Merchandise Analyst
Senior Analyst Research Manager Marketing Analyst
Associate Marketing Manager
5 Yearsyrs
Planner Project Manager Product Manager
Brand Manager
5 Yearsyrs
Associate Buyer Purchasing Manager General Manager
Director Of Sales
10 Yearsyrs
Planning Manager Senior Manager Director Of Sales
Director Of Sales And Operations
10 Yearsyrs
Merchandise Planner Merchandising Manager General Manager
District Manager
7 Yearsyrs
Merchandising Manager Operations Manager Account Executive
District Sales Manager
7 Yearsyrs
Analyst Finance Analyst Account Manager
Key Account Manager
7 Yearsyrs
Planning Manager Project Manager Product Manager
National Account Manager
8 Yearsyrs
Product Manager Sales Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Senior Analyst Senior Finance Analyst
Planning Manager
8 Yearsyrs
Merchandise Planner Planning Manager Project Manager
Product Manager
7 Yearsyrs
Assistant Buyer Senior Buyer Purchasing Manager
Program Manager
8 Yearsyrs
Business Analyst Finance Manager Sales Manager
Regional Accounts Manager
8 Yearsyrs
Planner Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Associate Buyer Senior Buyer Operations Manager
Regional Sales Manager
9 Yearsyrs
Assistant Buyer Account Executive
Sales Manager
5 Yearsyrs
Product Manager General Manager Account Manager
Senior Account Manager
7 Yearsyrs
Analyst Product Manager Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
Merchandising Manager General Manager Account Executive
Territory Manager
7 Yearsyrs
Business Analyst Product Manager Sales Manager
Territory Sales Manager
7 Yearsyrs
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Merchandise Analyst Demographics

Gender

Female

62.8%

Male

36.0%

Unknown

1.2%
Ethnicity

White

79.4%

Hispanic or Latino

9.7%

Asian

8.7%

Unknown

1.6%

Black or African American

0.6%
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Languages Spoken

Spanish

30.2%

Mandarin

14.0%

Chinese

11.6%

French

9.3%

Polish

7.0%

Swahili

4.7%

Ukrainian

4.7%

Russian

4.7%

Italian

4.7%

German

2.3%

Cantonese

2.3%

Thai

2.3%

Korean

2.3%
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Merchandise Analyst Education

Schools

University of Phoenix

15.3%

Fashion Institute of Technology

8.5%

Michigan State University

6.8%

University of Memphis

5.1%

University of Wisconsin Extension

5.1%

University of Minnesota - Twin Cities

5.1%

University of Wisconsin - Stout

5.1%

Northeastern University

5.1%

Strayer University

4.2%

DePaul University

4.2%

University of North Texas

4.2%

Northern Illinois University

4.2%

Temple University

3.4%

Roosevelt University

3.4%

Robert Morris University

3.4%

Kent State University

3.4%

University of New Hampshire

3.4%

Iowa State University

3.4%

Fordham University

3.4%

University of Massachusetts Amherst

3.4%
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Majors

Business

32.4%

Marketing

17.1%

Specialized Sales And Merchandising

6.7%

Finance

6.2%

Management

5.8%

Accounting

4.4%

Communication

4.2%

Economics

3.5%

Psychology

2.9%

English

2.2%

Supply Chain Management

2.2%

Political Science

2.0%

Computer Science

1.8%

General Sales

1.6%

Family And Consumer Sciences/Human Sciences Business Services

1.3%

History

1.3%

Apparel And Textiles

1.1%

General Studies

1.1%

Management Information Systems

1.1%

Business Economics

1.1%
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Degrees

Bachelors

59.5%

Masters

21.4%

Other

10.8%

Associate

4.9%

Certificate

3.1%

Diploma

0.2%

Doctorate

0.2%
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Full Time
Part Time
Internship
Temporary

Real Merchandise Analyst Salaries

Job Title Company Location Start Date Salary
Manager Merchandising Analysts Autozone, Inc. Memphis, TN Mar 22, 2010 $98,000
Senior Merchandising Analyst Autozone, Inc. Memphis, TN Sep 12, 2015 $83,729
SR. Merchandising Analyst Autozone Memphis, TN May 12, 2016 $83,450
Merchandising Analyst Autozone, Inc. Memphis, TN Jan 01, 2015 $81,682
Algorithmic Merchandise Analyst EBAY Inc. San Jose, CA Dec 01, 2010 $79,800
Merchandising Analyst Autozone, Inc. Memphis, TN Jan 02, 2012 $77,000
Merchandising Analyst Autozone, Inc. Memphis, TN Dec 15, 2010 $75,000
Merchandising Analyst Retail Services and Systems, Inc. Bethesda, MD Aug 31, 2016 $74,755
Merchandising Analyst Autozone, Inc. Memphis, TN Apr 05, 2010 $73,000
Analyst, Fashion Merchandising Fred David International USA Inc. New York, NY Feb 02, 2015 $70,000 -
$90,000
Senior Merchandising Analyst Autozone, Inc. Memphis, TN Sep 20, 2015 $69,512
Merchandising Analyst Autozone, Inc. Memphis, TN Oct 15, 2016 $68,000
Analyst, Ecommerce Site Merchandising Staples, Inc. Framingham, MA Jan 08, 2016 $68,000
Merchandise Analyst Autozone, Inc. Memphis, TN Sep 22, 2012 $65,000
Merchandising Analyst Autozone, Inc. Memphis, TN Sep 17, 2010 $64,439
Merchandise Analyst Intimacy Management Company, LLC Atlanta, GA Oct 01, 2012 $63,116
Associate Merchandising Analyst Autozone, Inc. Memphis, TN Aug 03, 2014 $62,000
Merchandising Analyst Randa Corp. New York, NY Jun 28, 2013 $62,000
Global Sourcing Merchandising Analyst Autozone, Inc. Memphis, TN Aug 09, 2016 $62,000
Merchandising Sizing Analyst MacYs.Com, Inc. New York, NY Mar 10, 2014 $61,672 -
$70,000
Merchandise Sizing Analyst Macy's Merchandising Corporation New York, NY Sep 22, 2016 $60,299 -
$91,800
Merchandising Analyst Autozone, Inc. Memphis, TN Sep 14, 2016 $60,000
Merchandising Analyst Autozone Memphis, TN Oct 14, 2015 $52,499 -
$65,000
Merchandising Analyst Teavana Corporation Atlanta, GA Jul 16, 2013 $52,000 -
$74,000
Marketing and Merchandising Analyst Image Network, Inc. Los Angeles, CA Sep 19, 2013 $50,000
Marketing and Merchandising Analyst Image Network, Inc. Los Angeles, CA Sep 23, 2013 $50,000
Senior Merchandising Analyst Autozone, Inc. Memphis, TN Sep 13, 2012 $49,421 -
$75,000
Senior Merchandising Analyst Autozone, Inc. Memphis, TN Sep 20, 2012 $49,421 -
$75,000
Merchandising Analyst Autozone, Inc. Memphis, TN Sep 13, 2012 $49,421 -
$75,000
Associate Merchandising Analyst Autozone, Inc. Memphis, TN Jul 28, 2013 $48,630 -
$63,045

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Top Skills for A Merchandise Analyst

VendorsCategoryPlansProperInventoryLevelsOpen-To-BuyFinancialAnalysisNewStoreOpeningsSKUSalesTrendsNewItemMerchantsMaximizeSalesFinancialPlansCustomerServiceSupplyChainAdditionalDistributionCentersSalesDataSalesVolumeSQLProductAssortment

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Top Merchandise Analyst Skills

  1. Vendors
  2. Category Plans
  3. Proper Inventory Levels
You can check out examples of real life uses of top skills on resumes here:
  • Reviewed all factory contracts, vendors and agents; developed filing system to ensure legal and compliance had visibility.
  • Develop store unit plan balance to the category plans for each store (units & dollars).
  • Directed, coordinated preparation and facilitated the Open-To-Buy meetings.
  • Created and allocated merchandise assortments based on store plans, profiles and merchandise assortments for new store openings.
  • Maximized sku productivity and reduced outlet inventory through regional store consolidations.

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